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The Next Generation in Graphics, Part 3: Software Meets Hardware

The first finished devices to ship with the 3Dfx Voodoo chipset inside them were not add-on boards for personal computers, but rather standup arcade machines. That venerable segment of the videogames industry was enjoying its last lease on life in the mid-1990s; this was the last era when the graphics of the arcade machines were sufficiently better than those which home computers and consoles could generate as to make it worth getting up off the couch, driving into town, and dropping a quarter or two into a slot to see them. The Voodoo chips now became part and parcel of that, ironically just before they would do much to destroy the arcade market by bringing equally high-quality 3D graphics into homes. For now, though, they wowed players of arcade games like San Francisco Rush: Extreme Racing, Wayne Gretzky’s 3D Hockey, and NFL Blitz.

Still, Gary Tarolli, Scott Sellers, and Ross Smith were most excited by the potential of the add-on-board market. All too well aware of how the chicken-or-the-egg deadlock between game makers and players had doomed their earlier efforts with Pellucid and Media Vision, they launched an all-out charm offensive among game developers long before they had any actual hardware to show them. Smith goes so far as to call “connecting with the developers early on and evangelizing them” the “single most important thing we ever did” — more important, that is to say, than designing the Voodoo chips themselves, impressive as they were. Throughout 1995, somebody from 3Dfx was guaranteed to be present wherever developers got together to talk among themselves. While these evangelizers had no hardware as yet, they did have software simulations running on SGI workstations — simulations which, they promised, duplicated exactly the capabilities the real chips would have when they started arriving in quantity from Taiwan.

Our core trio realized early on that their task must involve software as much as hardware in another, more enduring sense: they had to make it as easy as possible to support the Voodoo chipset. In my previous article, I mentioned how their old employer SGI had created an open-source software library for 3D graphics, known as OpenGL. A team of programmers from 3Dfx now took this as the starting point of a slimmed-down, ultra-optimized MS-DOS library they called GLide; whereas OpenGL sported well over 300 individual function calls, GLide had less than 100. It was fast, it was lightweight, and it was easy to program. They had good reason to be proud of it. Its only drawback was that it would only work with the Voodoo chips — which was not necessarily a drawback at all in the eyes of its creators, given that they hoped and planned to dominate a thriving future market for hardware-accelerated 3D graphics on personal computers.

Yet that domination was by no means assured, for they were far from the only ones developing consumer-oriented 3D chipsets. One other company in particular gave every indication of being on the inside track to widespread acceptance. That company was Rendition, another small, venture-capital-funded startup that was doing all of the same things 3Dfx was doing — only Rendition had gotten started even earlier. It had actually been Rendition who announced a 3D chipset first, and they had been evangelizing it ever since every bit as tirelessly as 3Dfx.

The Voodoo chipset was technologically baroque in comparison to Rendition’s chips, which went under the name of Vérité. This meant that Voodoo should easily outperform them — eventually, once all of the logistics of East Asian chip fabricating had been dealt with and deals had been signed with board makers. In June of 1996, when the first Vérité-powered boards shipped, the Voodoo chipset quite literally didn’t exist as far as consumers were concerned. Those first Vérité boards were made by none other than Creative Labs, the 800-pound gorilla of the home-computer add-on market, maker of the ubiquitous Sound Blaster sound cards and many a “multimedia upgrade kit.” Such a partner must be counted as yet another early coup for Rendition.

The Vérité cards were followed by a flood of others whose slickly aggressive names belied their somewhat workmanlike designs: 3D Labs Permedia, S3 Virge, ATI 3D Rage, Matrox Mystique. And still Voodoo was nowhere.

What was everywhere was confusion; it was all but impossible for the poor, benighted gamer to make heads or tails of the situation. None of these chipsets were compatible with one another at the hardware level in the way that 2D graphics cards were; there were no hardware standards for 3D graphics akin to VGA, that last legacy of IBM’s era of dominance, much less the various SVGA standards defined by the Video Electronic Standards Association (VESA). Given that most action-oriented computer games still ran on MS-DOS, this was a serious problem.

For, being more of a collection of basic function calls than a proper operating system, MS-DOS was not known for its hardware agnosticism. Most of the folks making 3D chips did provide an MS-DOS software package for steering them, similar in concept to 3Dfx’s GLide, if seldom as optimized and elegant. But, just like GLide, such libraries worked only with the chipset for which they had been created. What was sorely needed was an intermediate layer of software to sit between games and the chipset-manufacturer-provided libraries, to automatically translate generic function calls into forms suitable for whatever particular chipset happened to exist on that particular computer. This alone could make it possible for one build of one game to run on multiple 3D chipsets. Yet such a level of hardware abstraction was far beyond the capabilities of bare-bones MS-DOS.

Absent a more reasonable solution, the only choice was to make separate versions of games for each of the various 3D chipsets. And so began the brief-lived, unlamented era of the 3D pack-in game. All of the 3D-hardware manufacturers courted the developers and publishers of popular software-rendered 3D games, dangling before them all sorts of enticements to create special versions that took advantage of their cards, more often than not to be included right in the box with them. Activision’s hugely successful giant-robot-fighting game MechWarrior 2 became the king of the pack-ins, with at least half a dozen different chipset-specific versions floating around, all paid for upfront by the board makers in cold, hard cash. (Whatever else can be said about him, Bobby Kotick has always been able to spot the seams in the gaming market where gold is waiting to be mined.)

It was an absurd, untenable situation; the game or games that came in the box were the only ones that the purchasers of some of the also-ran 3D contenders ever got a chance to play with their new toys. Gamers and chipset makers alike could only hope that, once Windows replaced MS-DOS as the gaming standard, their pain would go away.

In the meanwhile, the games studio that everyone with an interest in the 3D-acceleration sweepstakes was courting most of all was id Software — more specifically, id’s founder and tech guru, gaming’s anointed Master of 3D Algorithms, John Carmack. They all begged him for a version of Quake for their chipset.

And once again, it was Rendition that scored the early coup here. Carmack actually shared some of the Quake source code with them well before either the finished game or the finished Vérité chipset was available for purchase. Programmed by a pair of Rendition’s own staffers working with the advice and support of Carmack and Michael Abrash, the Vérité-rendered version of the game, commonly known as vQuake, came out very shortly after the software-rendered version. Carmack called it “the premier platform for Quake” — truly marketing copy to die for. Gamers too agreed that 3D acceleration made the original’s amazing graphics that much more amazing, while the makers of other 3D chipsets gnashed their teeth and seethed.

Quake with software rendering.

vQuake

Among these, of course, was the tardy 3Dfx. The first Voodoo cards appeared late, seemingly hopelessly so: well into the fall of 1996. Nor did they have the prestige and distribution muscle of a partner like Creative Labs behind them: the first two Voodoo boards rather came from smaller firms by the names of Diamond and Orchid. They sold for $300, putting them well up at the pricey end of the market —  and, unlike all of the competition’s cards, these required you to have another, 2D-graphics card in your computer as well. For all of these reasons, they seemed easy enough to dismiss as overpriced white elephants at first blush. But that impression lasted only until you got a look at them in action. The Voodoo cards came complete with a list of features that none of the competition could come close to matching in the aggregate: bilinear filtering, trilinear MIP-mapping, alpha blending, fog effects, accelerated light sources. If you don’t know what those terms mean, rest assured that they made games look better and play faster than anything else on the market. This was amply demonstrated by those first Voodoo boards’ pack-in title, an otherwise rather undistinguished, typical-of-its-time shooter called Hellbender. In its new incarnation, it suddenly looked stunning.

The Orchid Righteous 3D card, one of the first two to use the Voodoo chipset. (The only consumer category as fond of bro-dude phraseology like “extreme” and “righteous” as the makers of 3D cards was men’s razors.)

The battle lines were drawn between Rendition and 3Dfx. But sadly for the former, it quickly emerged that their chipset had one especially devastating weakness in comparison to its rival: its Z-buffering support left much to be desired. And what, you ask, is Z-buffering? Read on!

One of the non-obvious problems that 3D-graphics systems must solve is the need for objects in the foreground of a scene to realistically obscure those behind them. If, at the rendering stage, we were to simply draw the objects in whatever random order they came to us, we would wind up with a dog’s breakfast of overlapping shapes. We need to have a way of depth-sorting the objects if we want to end up with a coherent, correctly rendered scene.

The most straightforward way of depth-sorting is called the Painter’s Algorithm, because it duplicates the process a human artist usually goes through to paint a picture. Let’s say our artist wants to paint a still life of an apple sitting in front of a basket of other fruits. First she will paint the basket to her satisfaction, then paint the apple right over the top of it. Similarly, when we use a Painter’s Algorithm on the computer, we first sort the whole collection of objects into a hierarchy that begins with those that are farthest from our virtual camera and ends with those closest to it. Only after this has been done do we set about the task of actually drawing them to the screen, in our sorted order from the farthest away to the closest. And so we end up with a correctly rendered image.

But, as so often happens in matters like this, the most logically straightforward way is far from the most efficient way of depth-sorting a 3D scene. When the number of objects involved is few, the Painter’s Algorithm works reasonably well. When the numbers get into the hundreds or thousands, however, it results in much wasted effort, as the computer ends up drawing objects that are completely obscured by other objects in front of them — i.e., objects that don’t really need to be drawn at all. Even more importantly, the process of sorting all of the objects by depth beforehand is painfully time-consuming, a speed bump that stops the rendering process dead until it is completed. Even in the 1990s, when their technology was in a laughably primitive stage compared to today, GPUs tended to emphasize parallel processing — i.e., staying constantly busy with multiple tasks at the same time. The necessity of sorting every object in a scene by depth before even getting properly started on rendering it rather threw all that out the window.

Enter the Z-buffer. Under this approach, every object is rendered right away as soon as it comes down the pipeline, used to build the appropriate part of the raster of colored pixels that, once completed, will be sent to the monitor screen as a single frame. But there comes an additional wrinkle in the form of the Z-buffer itself: a separate, parallel raster containing not the color of each pixel but its distance from the camera. Before the GPU adds an entry to the raster of pixel colors, it compares the distance of that pixel from the camera with the number in that location in the Z-buffer. If the current distance is less than the one already found there, it knows that the pixel in question should be overwritten in the main raster and that the Z-buffer raster should be updated with that pixel’s new distance from the camera. Ditto if the Z-buffer contains a null value, indicating no object has yet been drawn at that pixel. But if the current distance is larger than the (non-null) number already found there, the GPU simply moves on without doing anything more, confident in the knowledge that what it had wanted to draw should actually be hidden by what it has already drawn.

There are plenty of occasions when the same pixel is drawn over twice — or many times — before reaching the screen even under this scheme, but it is nevertheless still vastly more efficient than the Painter’s Algorithm, because it keeps objects flowing through the pipeline steadily, with no hiccups caused by lengthy sorting operations. Z-buffering support was reportedly a last-minute addition to the Vérité chipset, and it showed. Turning depth-sorting on for 100-percent realistic rendering on these chips cut their throughput almost in half; the Voodoo chipset, by contrast, just said, “No worries!,” and kept right on trucking. This was an advantage of titanic proportions. It eventually emerged that the programmers at Rendition had been able to get Quake running acceptably on the Vérité chips only by kludging together their own depth-sorting algorithms in software. With Voodoo, programmers wouldn’t have to waste time with stuff like that.

But surprisingly, the game that blew open the doors for the Voodoo chipset wasn’t Quake or anything else from id. It was rather a little something called Tomb Raider, from the British studio Core Design, a game which used a behind-the-back third-person perspective rather than the more typical first-person view — the better to appreciate its protagonist, the buxom and acrobatic female archaeologist Lara Croft. In addition to Lara’s considerable assets, Tomb Raider attracted gamers with its unprecedentedly huge and wide-open 3D environments. (It will be the subject of my next article, for those interested in reading more about its massive commercial profile and somewhat controversial legacy.)

In November of 1996, when Tomb Raider been out for less than a month, Core put a  Voodoo patch for it up on their website. Gamers were blown away. “It’s a totally new game!” gushed one on Usenet. “It was playable but a little jerky without the patch, but silky smooth to play and beautiful to look at with the patch.” “The level of detail you get with the Voodoo chip is amazing!” enthused another. Or how about this for a ringing testimonial?

I had been playing the regular Tomb Raider on my PC for about two weeks
before I got the patch, with about ten people seeing the game, and not
really saying anything regarding how amazing it was. When I got the
accelerated patch, after about four days, every single person who has
seen the game has been in awe watching the graphics and how
smooth [and] lifelike the movement is. The feel is different, you can see
things much more clearly, it’s just a more enjoyable game now.

Tomb Raider became the biggest hit of the 1996 holiday season, and tens if not hundreds of thousands of Voodoo-based 3D cards joined it under Christmas trees.

Tomb Raider with software rendering.

Tomb Raider with a Voodoo card.

In January of 1997, id released GLQuake, a new version of that game that supported the Voodoo chipset. In telling contrast to the Vérité-powered vQuake, which had been coded by Rendition’s programmers, GLQuake had been taken on by John Carmack as a personal project. The proof was in the pudding; this Quake ran faster and looked better than either of the previous ones. Running on a machine with a 200 MHz Intel Pentium processor and a Voodoo card, GLQuake could manage 70 frames per second, compared to 41 frames for the software-rendered version, whilst appearing much more realistic and less pixelated.

GLQuake

One last stroke of luck put the finishing touch on 3Dfx’s destiny of world domination: the price of memory dropped precipitously, thanks to a number of new RAM-chip factories that came online all at once in East Asia. (The factories had been built largely to feed the memory demands of Windows 95, the straw that was stirring the drink of the entire computer industry.) The Voodoo chipset required 4 MB of memory to operate effectively — an appreciable quantity in those days, and a big reason why the cards that used it tended to cost almost as twice as much as those based on the Vérité chips, despite lacking the added complications and expense of 2D support. But with the drop in memory prices, it suddenly became practical to sell a Voodoo card for under $200. Rendition could also lower their prices somewhat thanks to the memory windfall, of course, but at these lower price points the dollar difference wasn’t as damaging to 3Dfx. After all, the Voodoo cards were universally acknowledged to be the class of the industry. They were surely worth paying a little bit of a premium for. By the middle of 1997, the Voodoo chipset was everywhere, the Vérité one left dead at the side of the road. “If you want full support for a gamut of games, you need to get a 3Dfx card,” wrote Computer Gaming World.

These were heady times at 3Dfx, which had become almost overnight the most hallowed name in hardcore action gaming outside of id Software, all whilst making an order of magnitude more money than id, whose business model under John Carmack was hardly fine-tuned to maximize revenues. In a comment he left recently on this site, reader Captain Kal said that, when it comes to 3D gaming in the late 1990s, “one company springs to my mind without even thinking: 3Dfx. Yes, we also had 3D solutions from ATI, NVIDIA, or even S3, but Voodoo cards created the kind of dedication that I hadn’t seen since the Amiga days.” The comparison strikes me as thoroughly apropos.

3Dfx brought in a high-profile CEO named Greg Ballard, formerly of Warner Music and the videogame giant Capcom, to oversee a smashingly successful initial public offering in June of 1997. He and the three thirty-something founders were the oldest people at the company. “Most of the software engineers were [in their] early twenties, gamers through and through, loved games,” says Scott Sellers. “Would code during the day and play games at night. It was a culture of fun.” Their offices stood at the eighth hole of a golf course in Sunnyvale, California. “We’d sit out there and drink beer,” says Ross Smith. “And you’d have to dodge incoming golf balls a bit. But the culture was great.” Every time he came down for a visit, says their investing angel Gordon Campbell,

they’d show you something new, a new demo, a new mapping technique. There was always something. It was a very creative environment. The work hard and play hard thing, that to me kind of was Silicon Valley. You went out and socialized with your crew and had beer fests and did all that kind of stuff. And a friendly environment where everybody knew everybody and everybody was not in a hierarchy so much as part of the group or the team.

I think the thing that was added here was, it’s the gaming industry. And that was a whole new twist on it. I mean, if you go to the trade shows, you’d have guys that would show up at our booth with Dracula capes and pointed teeth. I mean, it was just crazy.

Gary Tarolli, Scott Sellers, and Greg Ballard do battle with a dangerous houseplant. The 1990s were wild and crazy times, kids…

While the folks at 3Dfx were working hard and playing hard, an enormously consequential advancement in the field of software was on the verge of transforming the computer-games industry. As I noted previously, in 1996 most hardcore action games were still being released for MS-DOS. In 1997, however, that changed in a big way. With the exception of only a few straggling Luddites, game developers switched over to Windows 95 en masse. Quake had been an MS-DOS game; Quake II, which would ship at the end of 1997, ran under Windows. The same held true for the original Tomb Raider and its 1997 sequel, as it did for countless others.

Gaming was made possible on Windows 95 by Microsoft’s DirectX libraries, which finally let programmers do everything in Windows that they had once done in MS-DOS, with only a slight speed penalty if any, all while giving them the welcome luxury of hardware independence. That is to say, all of the fiddly details of disparate video and sound cards and all the rest were abstracted away into Windows device drivers that communicated automatically with DirectX to do the needful. It was an enormous burden lifted off of developers’ shoulders. Ditto gamers, who no longer had to futz about for hours with cryptic “autoexec.bat” and “config.sys” files, searching out the exact combination of arcane incantations that would allow each game they bought to run optimally on their precise machine. One no longer needed to be a tech-head simply to install a game.

In its original release of September 1995, the full DirectX suite consisted of DirectDraw for 2D pixel graphics, DirectSound for sound and music, DirectInput for managing joysticks and other game-centric input devices, and DirectPlay for networked multiplayer gaming. It provided no support for doing 3D graphics. But never fear, Microsoft said: 3D support was coming. Already in February of 1995, they had purchased a British company called RenderMorphics, the creator of Reality Lab, a hardware-agnostic 3D library. As promised, Microsoft added Direct3D to the DirectX collection with the latter’s 2.0 release, in June of 1996.

But, as the noted computer scientist Andrew Tanenbaum once said, “the nice thing about standards is that you have so many to choose from.” For the next several years, Direct3D would compete with another library serving the same purpose: a complete, hardware-agnostic Windows port of SGI’s OpenGL, whose most prominent booster was no less leading a light than John Carmack. Direct3D would largely win out in the end among game developers despite Carmack’s endorsement of its rival, but we need not concern ourselves overmuch with the details of that tempest in a teacup here. Suffice to say that even the most bitter partisans on one side of the divide or the other could usually agree that both Direct3D and OpenGL were vastly preferable to the bad old days of chipset-specific 3D games.

Unfortunately for them, 3Dfx, rather feeling their oats after all of their success, made in response to these developments the first of a series of bad decisions that would cause their time at the top of the 3D-graphics heap to be a relatively short one.

Like all of the others, the Voodoo chipset could be used under Windows with either Direct3D or OpenGL. But there were some features on the Voodoo chips that the current implementations of those libraries didn’t support. 3Dfx was worried, reasonably enough on the face of it, about a “least-common-denominator effect” which would cancel out the very real advantages of their 3D chipset and make one example of the breed more or less as good as any other. However, instead of working with the folks behind Direct3D and OpenGL to get support for the Voodoo chips’ special features into those libraries, they opted to release a Windows version of GLide, and to strongly encourage game developers to keep working with it instead of either of the more hardware-agnostic alternatives. “You don’t want to just have a title 80 percent as good as it could be because your competitors are all going to be at 100 percent,” they said pointedly. They went so far as to start speaking of Voodoo-equipped machines as a whole new platform unto themselves, separate from more plebeian personal computers.

It was the talk and actions of a company that had begun to take its own press releases a bit too much to heart. But for a time 3Dfx got away with it. Developers coded for GLide in addition to or instead of Direct3D or OpenGL, because you really could do a lot more with it and because the cachet of the “certified” 3Dfx logo that using GLide allowed them to put on their boxes really was huge.

In March of 1998, the first cards with a new 3Dfx chipset, known as Voodoo2, began to appear. Voodoo2 boasted twice the overall throughput of its predecessor, and could handle a screen resolution of 800 X 600 instead of just 640 X 480; you could even join two of the new cards together to get even better performance and higher resolutions. This latest chipset only seemed to cement 3Dfx’s position as the class of their field.

The bottom line reflected this. 3Dfx was, in the words of their new CEO Greg Ballard, “a rocket ship.” In 1995, they earned $4 million in revenue; in 1996, $44 million; in 1997, $210 million; and in 1998, their peak year, $450 million. And yet their laser focus on selling the Ferraris of 3D acceleration was blinding Ballard and his colleagues to the potential of 3D Toyotas, where the biggest money of all was waiting to be made.

Over the course of the second half of the 1990s, 3D GPUs went from being exotic pieces of kit known only to hardcore gamers to being just another piece of commodity hardware found in almost all computers. 3Dfx had nothing to do with this significant shift. Instead they all but ignored this so-called “OEM” (“Original Equipment Manufacturer”) side of the GPU equation: chipsets that weren’t the hottest or the sexiest on the market, but that were cheap and easy to solder right onto the motherboards of low-end and mid-range machines bearing such unsexy name plates as Compaq and Packard Bell. Ironically, Gordon Campbell had made a fortune with Chips & Technologies selling just such commodity-grade 2D graphics chipsets. But 3Dfx was obstinately determined to fly above the OEM segment, determined to offer “premium” products only. “It doesn’t matter if 20 million people have one of our competitors’ chips,” said Scott Sellers in 1997. “How many of those people are hardcore gamers? How many of those people are buying games?” “I can guarantee that 100 percent of 3Dfx owners are buying games,” chimed in a self-satisfied-sounding Gary Tarolli.

The obvious question to ask in response was why it should matter to 3Dfx how many games — or what types of games — the users of their chips were buying, as long as they were buying gadgets that contained their chips. While 3Dfx basked in their status as the hardcore gamer’s favorite, other companies were selling many more 3D chips, admittedly at much less of a profit on a chip-per-chip basis, at the OEM end of the market. Among these was a firm known as NVIDIA, which had been founded on the back of a napkin in a Denny’s diner in 1993. NVIDIA’s first attempt to compete head to head with 3Dfx at the high end was underwhelming at best: released well after the Voodoo2 chipset, the RIVA TNT ran so hot that it required a noisy onboard cooling fan, and yet still couldn’t match the Voodoo2’s performance. By that time, however, NVIDIA was already building a lucrative business out of cheaper, simpler chips on the OEM side, even as they were gaining the wisdom they would need to mount a more credible assault on the hardcore-gamer market. In late 1998, 3Dfx finally seemed to be waking up to the fact that they would need to reach beyond the hardcore to continue their rise, when they released a new chipset called Voodoo Banshee which wasn’t quite as powerful as the Voodoo2 chips but could do conventional 2D as well as 3D graphics, meaning its owners would not be forced to buy a second video card just in order to use their computers.

But sadly, they followed this step forward with an absolutely disastrous mistake. You’ll remember that prior to this point 3Dfx had sold their chips only to other companies, who then incorporated them into add-on boards of their own design, in the same way that Intel sold microprocessors to computer makers rather than directly to consumers (aside from the build-your-own-rig hobbyists, that is). This business model had made sense for 3Dfx when they were cash-strapped and hadn’t a hope of building retail-distribution channels equal to those of the established board makers. Now, though, they were flush with cash, and enjoyed far better name recognition than the companies that made the boards which used their chips; even the likes of Creative Labs, who had long since dropped Rendition and were now selling plenty of 3Dfx boards, couldn’t touch them in terms of prestige. Why not cut out all these middlemen by manufacturing their own boards using their own chips and selling them directly to consumers with only the 3Dfx name on the box? They decided to do exactly that with their third state-of-the-art 3D chipset, the predictably named Voodoo3, which was ready in the spring of 1999.

Those famous last words apply: “It seemed like a good idea at the time.” With the benefit of hindsight, we can see all too clearly what a terrible decision it actually was. The move into the board market became, says Scott Sellers, the “anchor” that would drag down the whole company in a rather breathtakingly short span of time: “We started competing with what used to be our own customers” — i.e., the makers of all those earlier Voodoo boards. Then, too, 3Dfx found that the logistics of selling a polished consumer product at retail, from manufacturing to distribution to advertising, were much more complex than they had reckoned with.

Still, they might — just might — have been able to figure it all out and make it work, if only the Voodoo3 chipset had been a bit better. As it was, it was an upgrade to be sure, but not quite as much of one as everyone had been expecting. In fact, some began to point out now that even the Voodoo2 chips hadn’t been that great a leap: they too were better than their predecessors, yes, but that was more down to ever-falling memory prices and ever-improving chip-fabrication technologies than any groundbreaking innovations in their fundamental designs. It seemed that 3Dfx had started to grow complacent some time ago.

NVIDIA saw their opening and made the most of it. They introduced a new line of their own, called the TNT2, which outdid its 3Dfx competitor in at least one key metric: it could do 24-bit color, giving it almost 17 million shades of onscreen nuance, compared to just over 65,000 in the case of Voodoo3. For the first time, 3Dfx’s chips were not the unqualified, undisputed technological leaders. To make matters worse, NVIDIA had been working closely with Microsoft in exactly the way that 3Dfx had never found it in their hearts to do, ensuring that every last feature of their chips was well-supported by the increasingly dominant Direct3D libraries.

And then, as the final nail in the coffin, there were all those third-party board makers 3Dfx had so rudely jilted when they decided to take over that side of the business themselves. These had nowhere left to go but into NVIDIA’s welcoming arms. And needless to say, these business partners spurned were highly motivated to make 3Dfx pay for their betrayal.

NVIDIA was on a roll now. They soon came out with yet another new chipset, the GeForce 256, which had a “Transform & Lighting” (T&L) engine built in, a major conceptual advance. And again, the new technology was accessible right from the start through Direct3D, thanks to NVIDIA’s tight relationship with Microsoft. Meanwhile the 3Dfx chips still needed GLide to perform at their best. With those chips’ sales now plummeting, more and more game developers decided the oddball library just wasn’t worth the trouble anymore. By the end of 1999, a 3Dfx death spiral that absolutely no one had seen coming at the start of the year was already well along. NVIDIA was rapidly sewing up both the high end and the low end, leaving 3Dfx with nothing.

In 2000, NVIDIA continued to go from strength to strength. Their biggest challenger at the hardcore-gamer level that year was not 3Dfx, but rather ATI, who arrived on the scene with a new architecture known as Radeon. 3Dfx attempted to right the ship with a two-pronged approach: a Voodoo4 chipset aimed at the long-neglected budget market, and a Voodoo5 aimed at the high end. Both had potential, but the company was badly strapped for cash by now, and couldn’t afford to give them the launch they deserved. In December of 2000, 3Dfx announced that they had agreed to sell out to NVIDIA, who thought they had spotted some bits and bobs in their more recent chips that they might be able to make use of. And that, as they say, was that.

3Dfx was a brief-burning comet by any standard, a company which did everything right up to the instant when someone somewhere flipped a switch and it suddenly started doing everything wrong instead. But whatever regrets Gary Tarolli, Scott Sellers, and Ross Smith may have about the way it all turned out, they can rest secure in the knowledge that they changed not just gaming but computing in general forever. Their vanquisher NVIDIA had revenues of almost $27 billion last year, on the strength of GPUs which are as far beyond the original Voodoo chips as an F-35 is beyond the Wright Brothers’ flier, which are at the forefront not just of 3D graphics but a whole new trend toward “massively parallel” computing.

And yet even today, the 3Dfx name and logo can still send a little tingle of excitement running down the spines of gamers of a certain age, just as that of the Amiga can among some just slightly older. For a brief few years there, over the course of one of most febrile, chaotic, and yet exciting periods in all of gaming history, having a Voodoo card in your computer meant that you had the best graphics money could buy. Most of us wouldn’t want to go back to the days of needing to constantly tinker with the innards of our computers, of dropping hundreds of dollars on the latest and the greatest and hoping that publishers would still be supporting it in six months, of poring over magazines trying to make sense of long lists of arcane bullet points that seemed like fragments of a particularly esoteric PhD thesis (largely because they originally were). No, we wouldn’t want to go back; those days were kind of ridiculous. But that doesn’t mean we can’t look back and smile at the extraordinary technological progression we were privileged to witness over such a disarmingly short period of time.



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(Sources: the books Renegades of the Empire: How Three Software Warriors Started a Revolution Behind the Walls of Fortress Microsoft by Michael Drummond, Masters of DOOM: How Two Guys Created an Empire and Transformed Pop Culture by David Kushner, and Principles of Three-Dimensional Computer Animation by Michael O’Rourke. Computer Gaming World of November 1995, January 1996, July 1996, November 1996, December 1996, September 1997, October 1997, November 1997, and April 1998; Next Generation of October 1997 and January 1998; Atomic of June 2003; Game Developer of December 1996/January 1997 and February/March 1997. Online sources include “3Dfx and Voodoo Graphics — The Technologies Within” at The Overclocker, former 3Dfx CEO Greg Ballard’s lecture for Stanford’s Entrepreneurial Thought Leader series, the Computer History Museum’s “oral history” with the founders of 3Dfx, Fabian Sanglard’s reconstruction of the workings of the Vérité chipset and the Voodoo 1 chipset, “Famous Graphics Chips: 3Dfx’s Voodoo” by Dr. Jon Peddie at the IEEE Computer Society’s site, and “A Fallen Titan’s Final Glory” by Joel Hruska at the long-defunct Sudhian Media. Also, the Usenet discussions that followed the release of the 3Dfx patch for Tomb Raider and Nicol Bolas’s crazily detailed reply to the Stack Exchange question “Why Do Game Developer Prefer Windows?”.)

 

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The Rise of POMG, Part 1: It Takes a Village…

No one on their deathbed ever said, “I wish I had spent more time alone with my computer!”

— Dani Bunten Berry

If you ever want to feel old, just talk to the younger generation.

A few years ago now, I met the kids of a good friend of mine for the very first time: four boys between the ages of four and twelve, all more or less crazy about videogames. As someone who spends a lot of his time and earns a lot of his income writing about games, I arrived at their house with high expectations attached.

Alas, I’m afraid I proved a bit of a disappointment to them. The distance between the musty old games that I knew and the shiny modern ones that they played was just too far to bridge; shared frames of reference were tough to come up with. This was more or less what I had anticipated, given how painfully limited I already knew my knowledge of modern gaming to be. But one thing did genuinely surprise me: it was tough for these youngsters to wrap their heads around the very notion of a game that you played to completion by yourself and then put on the shelf, much as you might a book. The games they knew, from Roblox to Fortnite, were all social affairs that you played online with friends or strangers, that ended only when you got sick of them or your peer group moved on to something else. Games that you played alone, without at the very least leader boards and achievements on-hand to measure yourself against others, were utterly alien to them. It was quite a reality check for me.

So, I immediately started to wonder how we had gotten to this point — a point not necessarily better or worse than the sort of gaming that I knew growing up and am still most comfortable with, just very different. This series of articles should serve as the beginning of an answer to that complicated question. Their primary focus is not so much how computer games went multiplayer, nor even how they first went online; those things are in some ways the easy, obvious parts of the equation. It’s rather how games did those things persistently — i.e., permanently, so that each session became part of a larger meta-game, if you will, embedded in a virtual community. Or perhaps the virtual community is embedded in the game. It all depends on how you look at it, and which precise game you happen to be talking about. Whichever way, it has left folks like me, whose natural tendency is still to read games like books with distinct beginnings, middles, and ends, anachronistic iconoclasts in the eyes of the youthful mainstream.

Which, I hasten to add, is perfectly okay; I’ve always found the ditch more fun than the middle of the road anyway. Still, sometimes it’s good to know how the other 90 percent lives, especially if you claim to be a gaming historian…



“Persistent online multiplayer gaming” (POMG, shall we say?) is a mouthful to be sure, but it will have to do for lack of a better descriptor of the phenomenon that has created such a divide between myself and my friend’s children.  It’s actually older than you might expect, having first come to be in the 1970s on PLATO, a non-profit computer network run out of the University of Illinois but encompassing several other American educational institutions as well. Much has been written about this pioneering network, which uncannily presaged in so many of its particulars what the Internet would become for the world writ large two decades later. (I recommend Brian Dear’s The Friendly Orange Glow for a book-length treatment.) It should suffice for our purposes today to say that PLATO became host to, among other online communities of interest, an extraordinarily vibrant gaming culture. Thanks to the fact that PLATO games lived on a multi-user network rather than standalone single-user personal computers, they could do stuff that most gamers who were not lucky enough to be affiliated with a PLATO-connected university would have to wait many more years to experience.

The first recognizable single-player CRPGs were born on PLATO in the mid-1970s, inspired by the revolutionary new tabletop game known as Dungeons & Dragons. They were followed by the first multiplayer ones in amazingly short order. Already in 1975’s Moria,[1]The PLATO Moria was a completely different game from the 1983 single-player roguelike that bore the same name. players met up with their peers online to chat, brag, and sell or trade loot to one another. When they were ready to venture forth to kill monsters, they could do so in groups of up to ten, pooling their resources and sharing the rewards. A slightly later PLATO game called Oubliette implemented the same basic concept in an even more sophisticated way. The degree of persistence of these games was limited by a lack of storage capacity — the only data that was saved between sessions were the statistics and inventory of each player’s character, with the rest of the environment being generated randomly each time out — but they were miles ahead of anything available for the early personal computers that were beginning to appear at the same time. Indeed, Wizardry, the game that cemented the CRPG’s status as a staple genre on personal computers in 1981, was in many ways simply a scaled-down version of Oubliette, with the multiplayer party replaced by a party of characters that were all controlled by the same player.

Chester Bolingbroke, better known online as The CRPG Addict, plays Moria. Note the “Group Members” field at bottom right. Chester is alone here, but he could be adventuring with up to nine others.

A more comprehensive sort of persistence arrived with the first Multi-User Dungeon (MUD), developed by Roy Trubshaw and Richard Bartle, two students at the University of Essex in Britain, and first deployed there in a nascent form in late 1978 or 1979. A MUD borrowed the text-only interface and presentation of Will Crowther and Don Woods’s seminal game of Adventure, but the world it presented was a shared, fully persistent one between its periodic resets to a virgin state, chockablock with other real humans to interact with and perhaps fight. “The Land,” as Bartle dubbed his game’s environs, expanded to more than 600 rooms by the early 1980s, even as its ideas and a good portion of its code were used to set up other, similar environments at many more universities.

In the meanwhile, the first commercial online services were starting up in the United States. By 1984, you could, for the price of a substantial hourly fee, dial into the big mainframes of services like CompuServe using your home computer. Once logged in there, you could socialize, shop, bank, make travel reservations, read newspapers, and do much else that most people wouldn’t begin to do online until more than a decade later — including gaming. For example, CompuServe offered MegaWars, a persistent grand-strategy game of galactic conquest whose campaigns took groups of up to 100 players four to six weeks to complete. (Woe betide the ones who couldn’t log in for some reason of an evening in the midst of that marathon!) You could also find various MUDs, as well as Island of Kesmai, a multiplayer CRPG boasting most of the same features as PLATO’s Oubliette in a genuinely persistent world rather than a perpetually regenerated one. CompuServe’s competitor GEnie had Air Warrior, a multiplayer flight simulator with bitmapped 3D graphics and sound effects to rival any of the contemporaneous single-player simulators on personal computers. For the price of $11 per hour, you could participate in grand Air Warrior campaigns that lasted three weeks each and involved hundreds of other subscribers, organizing and flying bombing raids and defending against the enemy’s attacks on their own lines. In 1991, America Online put up Neverwinter Nights,[2]Not the same game as the 2002 Bioware CRPG of the same name. which did for the “Gold Box” line of licensed Dungeons & Dragons CRPGs what MUD had done for Adventure and Air Warrior had done for flight simulators, transporting the single-player game into a persistent multiplayer space.

All of this stuff was more or less incredible in the context of the times. At the same time, though, we mustn’t forget that it was strictly the purview of a privileged elite, made up of those with login credentials for institutional-computing networks or money in their pockets to pay fairly exorbitant hourly fees to feed their gaming habits. So, I’d like to back up now and tell a different story of POMG — one with more of a populist thrust, focusing on what was actually attainable by the majority of people out there, the ones who neither had access to a university’s mainframe nor could afford to spend hundreds of dollars per month on a hobby. Rest assured that the two narratives will meet before all is said and done.



POMG came to everyday digital gaming in the reverse order of the words that make up the acronym: first games were multiplayer, then they went online, and then these online games became persistent. Let’s try to unpack how that happened.

From the very start, many digital games were multiplayer, optionally if not unavoidably so. Spacewar!, the program generally considered the first fully developed graphical videogame, was exclusively multiplayer from its inception in the early 1960s. Ditto Pong, the game that launched Atari a decade later, and with it a slow-building popular craze for electronic games, first in public arcades and later in living rooms. Multiplayer here was not so much down to design intention as technological affordances. Pong was an elaborate analog state machine rather than a full-blown digital computer, relying on decentralized resistors and potentiometers and the like to do its “thinking.” It was more than hard enough just to get a couple of paddles and a ball moving around on the screen of a gadget like this; a computerized opponent was a bridge too far.

Very quickly, however, programmable microprocessors entered the field, changing everyone’s cost-benefit analyses. Building dual controls into an arcade cabinet was expensive, and the end result tended to take up a lot of space. The designers of arcade classics like Asteroids and Galaxian soon realized that they could replace the complications of a human opponent with hordes of computer-controlled enemies, flying in rudimentary, partially randomized patterns. Bulky multiplayer machines thus became rarer and rarer in arcades, replaced by slimmer, more standardized single-player cabinets. After all, if you wanted to compete with your friends in such games, there was still a way to do so: you could each play a round against the computerized enemies and compare your scores afterward.

While all of this was taking shape, the Trinity of 1977 — the Radio Shack TRS-80, Apple II, and Commodore PET — had ushered in the personal-computing era. The games these early microcomputers played were sometimes ports or clones of popular arcade hits, but just as often they were more cerebral, conceptually ambitious affairs where reflexes didn’t play as big — or any — role: flight simulations, adventure games, war and other strategy games. The last were often designed to be played optimally or even exclusively against another human, largely for the same reason Pong had been made that way: artificial intelligence was a hard thing to implement under any circumstances on an 8-bit computer with as little as 16 K of memory, and it only got harder when you were asking said artificial intelligence to formulate a strategy for Operation Barbarossa rather than to move a tennis racket around in front of a bouncing ball. Many strategy-game designers in these early days saw multiplayer options almost as a necessary evil, a stopgap until the computer could fully replace the human player, thus alleviating that eternal problem of the war-gaming hobby on the tabletop: the difficulty of finding other people in one’s neighborhood who were able and willing to play such weighty, complex games.

At least one designer, however, saw multiplayer as a positive advantage rather than a kludge — in fact, as the way the games of the future by all rights ought to be. “When I was a kid, the only times my family spent together that weren’t totally dysfunctional were when we were playing games,” remembered Dani Bunten Berry. From the beginning of her design career in 1979, when she made an auction game called Wheeler Dealers for the Apple II,[3]Wheeler Dealers and all of her other games that are mentioned in this article were credited to Dan Bunten, the name under which she lived until 1992. multiplayer was her priority. In fact, she was willing to go to extreme lengths to make it possible; in addition to a cassette tape containing the software, Wheeler Dealers shipped with a custom-made hardware add-on, the only method she could come up with to let four players bid at once. Such experiments culminated in M.U.L.E., one of the first four games ever published by Electronic Arts, a deeply, determinedly social game of economics and, yes, auctions for Atari and Commodore personal computers that many people, myself included, still consider her unimpeachable masterpiece.

A M.U.L.E. auction in progress.

And yet it was Seven Cities of Gold, her second game for Electronic Arts, that became a big hit. Ironically, it was also the first she had ever made with no multiplayer option whatsoever. She was learning to her chagrin that games meant to be played together on a single personal computer were a hard sell; such machines were typically found in offices and bedrooms, places where people went to isolate themselves, not in living rooms or other spaces where they went to be together. She decided to try another tack, thereby injecting the “online” part of POMG into our discussion.

In 1988, Electronic Arts published Berry’s Modem Wars, a game that seems almost eerily prescient in retrospect, anticipating the ludic zeitgeist of more than a decade later with remarkable accuracy. It was a strategy game played in real time (although not quite a real-time strategy of the resource-gathering and army-building stripe that would later be invented by Dune II and popularized by Warcraft and Command & Conquer). And it was intended to be played online against another human sitting at another computer, connected to yours by the gossamer thread of a peer-to-peer modem hookup over an ordinary telephone line. Like most of Berry’s games, it didn’t sell all that well, being a little too far out in front of the state of her nation’s telecommunications infrastructure.

Nevertheless, she continued to push her agenda of computer games as ways of being entertained together rather than alone over the years that followed. She never did achieve the breakout hit she craved, but she inspired countless other designers with her passion. She died far too young in 1998, just as the world was on the cusp of embracing her vision on a scale that even she could scarcely have imagined. “It is no exaggeration to characterize her as the world’s foremost authority on multiplayer computer games,” said Brian Moriarty when he presented Dani Bunten Berry with the first ever Game Developers Conference Lifetime Achievement Award two months before her death. “Nobody has worked harder to demonstrate how technology can be used to realize one of the noblest of human endeavors: bringing people together. Historians of electronic gaming will find in these eleven boxes [representing her eleven published games] the prototypes of the defining art form of the 21st century.” Let this article and the ones that will follow it, written well into said century, serve as partial proof of the truth of his words.

Danielle Bunten Berry, 1949-1998.

For by the time Moriarty spoke them, other designers had been following the trails she had blazed for quite some time, often with much more commercial success. A good early example is Populous, Peter Molyneux’s strategy game in real time (although, again, not quite a real-time strategy) that was for most of its development cycle strictly a peer-to-peer online multiplayer game, its offline single-player mode being added only during the last few months. An even better, slightly later one is DOOM, John Carmack and John Romero’s game of first-person 3D mayhem, whose star attraction, even more so than its sadistic single-player levels, was the “deathmatch” over a local-area network. Granted, these testosterone-fueled, relentlessly zero-sum contests weren’t quite the same as what Berry was envisioning for gaming’s multiplayer future near the end of her life; she wished passionately for games with a “people orientation,” directed toward “the more mainstream, casual players who are currently coming into the PC market.” Still, as the saying goes, you have to start somewhere.

But there is once more a caveat to state here about access, or rather the lack thereof. Being built for local networks only — i.e., networks that lived entirely within a single building or at most a small complex of them — DOOM deathmatches were out of reach on a day-to-day basis for those who didn’t happen to be students or employees at institutions with well-developed data-processing departments and permissive or oblivious authority figures. Outside of those ivory towers, this was the era of the “LAN party,” when groups of gamers would all lug their computers over to someone’s house, wire them together, and go at it over the course of a day or a weekend. These occasions went on to become treasured memories for many of their participants, but they achieved that status precisely because they were so sporadic and therefore special.

And yet DOOM‘s rise corresponded with the transformation of the Internet from an esoteric tool for the technological elite to the most flexible medium of communication ever placed at the disposal of the great unwashed, thanks to a little invention out of Switzerland called the World Wide Web. What if there was a way to move DOOM and other games like it from a local network onto this one, the mother of all wide-area networks? Instead of deathmatching only with your buddy in the next cubicle, you would be able to play against somebody on another continent if you liked. Now wouldn’t that be cool?

The problem was that local-area networks ran over a protocol known as IPX, while the Internet ran on a completely different one called TCP/IP. Whoever could bridge that gap in a reasonably reliable, user-friendly way stood to become a hero to gamers all over the world.



Jay Cotton discovered DOOM in the same way as many another data-processing professional: when it brought down his network. He was employed at the University of Georgia at the time, and was assigned to figure out why the university’s network kept buckling under unprecedented amounts of spurious traffic. He tracked the cause down to DOOM, the game that half the students on campus seemed to be playing more than half the time. More specifically, the problem was caused by a bug, which was patched out of existence by John Carmack as soon as he was informed. Problem solved. But Cotton stuck around to play, the warden seduced by the inmates of the asylum.

He was soon so much better at the game than anyone else on campus that he was getting a bit bored. Looking for worthier opponents, he stumbled across a program called TCPSetup, written by one Jake Page, which was designed to translate IPX packets into TCP/IP ones and vice versa on the fly, “tricking” DOOM into communicating across the vast Internet. It was cumbersome to use and extremely unreliable, but on a good day it would let you play DOOM over the Internet for brief periods of time at least, an amazing feat by any standard. Cotton would meet other players on an Internet chat channel dedicated to the game, they’d exchange IP addresses, and then they’d have at it — or try to, depending on the whims of the Technology Gods that day.

On August 22, 1994, Cotton received an email from a fellow out of the University of Illinois — yes, PLATO’s old home — whom he’d met and played in this way (and beaten, he was always careful to add). His name was Scott Coleman. “I have some ideas for hacking TCPSetup to make it a little easier. Care to do some testing later?” Coleman wrote. “I’ve already emailed Jake [Page] on this, but he hasn’t responded (might be on vacation or something). If he approves, I’m hoping some of these ideas might make it into the next release of TCPSetup. In the meantime, I want to do some experimenting to see what’s feasible.”

Jake Page never did respond to their queries, so Cotton and Coleman just kept beavering away on their own, eventually rewriting TCPSetup entirely to create iDOOM, a more reliable and far less fiddly implementation of the same concept, with support for three- or four-player deathmatches instead of just one-on-one duels. It took off like a rocket; the pair were bombarded with feature requests, most notably to make iDOOM work with other IPX-only games as well. In January of 1995, they added support for Heretic, one of the most popular of the first wave of so-called “DOOM clones.” They changed their program’s name to “iFrag” to reflect the fact that it was now about more than just DOOM.

Having come this far, Cotton and Coleman soon made the conceptual leap that would transform their software from a useful tool to a way of life for a time for many, many thousands of gamers. Why not add support for more games, they asked themselves, not in a bespoke way as they had been doing to date, but in a more sustainable one, by turning their program into a general-purpose IPX-to-TCP/IP bridge, suitable for use with the dozens of other multiplayer games out there that supported only local-area networks out of the box. And why not make their tool into a community while they were at it, by adding an integrated chat service? In addition to its other functions, the program could offer a list of “servers” hosting games, which you could join at the click of a button; no more trolling for opponents elsewhere on the Internet, then laboriously exchanging IP addresses and meeting times and hoping the other guy followed through. This would be instant-gratification online gaming. It would also provide a foretaste at least of persistent online multiplayer gaming; as people won matches, they would become known commodities in the community, setting up a meta-game, a sporting culture of heroes and zeroes where folks kept track of win-loss records and where everybody clamored to hear the results when two big wheels faced off against one another.

Cotton and Coleman renamed their software for the third time in less than nine months, calling it Kali, a name suggested by Coleman’s Indian-American girlfriend (later his wife). “The Kali avatar is usually depicted with swords in her hands and a necklace of skulls from those she has killed,” says Coleman, “which seemed appropriate for a deathmatch game.” Largely at the behest of Cotton, always the more commercially-minded of the pair, they decided to make Kali shareware, just like DOOM itself: multiplayer sessions would be limited to fifteen minutes at a time until you coughed up a $20 registration fee. Cotton went through the logistics of setting up and running a business in Georgia while Coleman did most of the coding in Illinois. (Rather astonishingly, Cotton and Coleman had still never met one another face to face in 2013, when gaming historian David L. Craddock conducted an interview with them that has been an invaluable source of quotes and information for this article.)

Kali certainly wasn’t the only solution in this space; a commercial service called DWANGO had existed since December of 1994, with the direct backing of John Carmack and John Romero, whose company id Software collected 20 percent of its revenue in return for the endorsement. But DWANGO ran over old-fashioned direct-dial-up connections rather than the Internet, meaning you had to pay long-distance charges to use it if you weren’t lucky enough to live close to one of its host computers. On top of that, it charged $9 for just five hours of access per month, with the fees escalating from there. Kali, by contrast, was available to you forever for as many hours per month as you liked after you plunked down your one-time fee of $20.

So, Kali was popular right from its first release on April 26, 1995. Yet it was still an awkward piece of software for the casual user despite the duo’s best efforts, being tied to MS-DOS, whose support for TCP/IP relied on a creaky edifice of third-party tools. The arrival of Windows 95 was a godsend for Kali, as it was for computer gaming in general, making the hobby accessible in a way it had never been before. The so-called “Kali95” was available by early 1996, and things exploded from there. Kali struck countless gamers with all the force of a revelation; who would have dreamed that it could be so easy to play against another human online? Lloyd Case, for example, wrote in Computer Gaming World magazine that using Kali for the first time was “one of the most profound gaming experiences I’ve had in a long time.” Reminiscing seventeen years later, David L. Craddock described how “using Kali for the first time was like magic. Jumping into a game and playing with other people. It blew my fourteen-year-old mind.” In late 1996, the number of registered Kali users ticked past 50,000, even as quite possibly just as many or more were playing with cracked versions that bypassed the simplistic serial-number-registration process. First-person-shooter deathmatches abounded, but you could also play real-time strategies like Command & Conquer and Warcraft, or even the Links golf simulation. Computer Gaming World gave Kali a special year-end award for “Online-Enabling Technology.”

Kali for Windows 95.

Competitors were rushing in at a breakneck pace by this time, some of them far more conventionally “professional” than Kali, whose origin story was, as we’ve seen, as underground and organic as that of DOOM itself. The most prominent of the venture-capital-funded startups were MPlayer (co-founded by Brian Moriarty of Infocom and LucasArts fame, and employing Dani Bunten Berry as a consultant during the last months of her life) and the Total Entertainment Network, better known as simply TEN. In contrast to Kali’s one-time fee, they, like DWANGO before them, relied on subscription billing: $20 per month for MPlayer, $15 per month for TEN. Despite slick advertising and countless other advantages that Kali lacked, neither would ever come close to overtaking its scruffy older rival, which had price as well as oodles of grass-roots goodwill on its side. Jay Cotton:

It was always my belief that Kali would continue to be successful as long as I never got greedy. I wanted everyone to be so happy with their purchase that they would never hesitate to recommend it to a friend. [I would] never charge more than someone would be readily willing to pay. It also became a selling point that Kali only charged a one-time fee, with free upgrades forever. People really liked this, and it prevented newcomers (TEN, Heat [a service launched in 1997 by Sega of America], MPlayer, etc.) from being able to charge enough to pay for their expensive overheads.

Kali was able to compete with TEN, MPlayer, and Heat because it already had a large established user base (more users equals more fun) and because it was much, much cheaper. These new services wanted to charge a subscription fee, but didn’t provide enough added benefit to justify the added expense.

It was a heady rush indeed, although it would also prove a short-lived one; Kali’s competitors would all be out of business within a year or so of the turn of the millennium. Kali itself stuck around after that, but as a shadow of what it had been, strictly a place for old-timers to reminisce and play the old hits. “I keep it running just out of habit,” said Jay Cotton in 2013. “I make just enough money on website ads to pay for the server.” It still exists today, presumably as a result of the same force of habit.

One half of what Kali and its peers offered was all too obviously ephemeral from the start: as the Internet went mainstream, developers inevitably began building TCP/IP support right into their games, eliminating the need for an external IPX-to-TCP/IP bridge. (For example, Quake, id Software’s much-anticipated follow-up to DOOM, did just this when it finally arrived in 1996.) But the other half of what they offered was community, which may have seemed a more durable sort of benefit. As it happened, though, one clever studio did an end-run around them here as well.



The folks at Blizzard Entertainment, the small studio and publisher that was fast coming to rival id Software for the title of the hottest name in gaming, were enthusiastic supporters of Kali in the beginning, to the point of hand-tweaking Warcraft II, their mega-hit real-time strategy, to run optimally over the service. They were rewarded by seeing it surpass even DOOM to become the most popular game there of all. But as they were polishing their new action-CRPG Diablo for release in 1996, Mike O’Brien, a Blizzard programmer, suggested that they launch their own service that would do everything Kali did in terms of community, albeit for Blizzard’s games alone. And then he additionally suggested that they make it free, gambling that knowledge of its existence would sell enough games for them at retail to offset its maintenance costs. Blizzard’s unofficial motto had long been “Let’s be awesome,” reflecting their determination to sell exactly the games that real hardcore gamers were craving, honed to a perfect finish, and to always give them that little bit extra. What better way to be awesome than by letting their customers effortlessly play and socialize online, and to do so for free?

The idea was given an extra dollop of urgency by the fact that Westwood Games, the maker of Warcraft‘s chief competitor Command & Conquer, had introduced a service called Westwood Chat that could launch people directly into a licensed version of Monopoly. (Shades of Dani Bunten Berry’s cherished childhood memories…) At the moment it supported only Monopoly, a title that appealed to a very different demographic from the hardcore crowd who favored Blizzard’s games, but who knew how long that would last?[4]Westwood Chat would indeed evolve eventually into Westwood Online, with full support for Command & Conquer, but that would happen only after Blizzard had rolled out their own service.

So, when Diablo shipped in the last week of 1996, it included something called Battle.net, a one-click chat and matchmaking service and multiplayer facilitator. Battle.net made everything easier than it had ever been before. It would even automatically patch your copy of the game to the latest version when you logged on, pioneering the “software as a service” model in gaming that has become everyday life in our current age of Steam. “It was so natural,” says Blizzard executive Max Schaefer. “You didn’t think about the fact that you were playing with a dude in Korea and a guy in Israel. It’s really a remarkable thing when you think about it. How often are people casually matched up in different parts of the world?” The answer to that question, of course, was “not very often” in the context of 1997. Today, it’s as normal as computers themselves, thanks to groundbreaking initiatives like this one. Blizzard programmer Jeff Strain:

We believed that in order for it [Battle.net] to really be embraced and adopted, that accessibility had to be there. The real catch for Battle.net was that it was inside-out rather than outside-in. You jumped right into the game. You connected players from within the game experience. You did not alt-tab off into a Web browser to set up your games and have the Web browser try to pass off information or something like that. It was a service designed from Day One to be built into actual games.

The combination of Diablo and Battle.net brought a new, more palpable sort of persistence to online gaming. Players of DOOM or Warcraft II might become known as hotshots on services like Kali, but their reputation conferred no tangible benefit once they entered a game session. A DOOM deathmatch or a Warcraft II battle was a one-and-done event, which everyone started on an equal footing, which everyone would exit again within an hour or so, with nothing but memories and perhaps bragging rights to show for what had transpired.

Diablo, however, was different. Although less narratively and systemically ambitious than many of its recent brethren, it was nevertheless a CRPG, a genre all about building up a character over many gaming sessions. Multiplayer Diablo retained this aspect: the first time you went online, you had to pick one of the three pre-made first-level characters to play, but after that you could keep bringing the same character back to session after session, with all of the skills and loot she had already collected. Suddenly the link between the real people in the chat rooms and their avatars that lived in the game proper was much more concrete. Many found it incredibly compelling. People started to assume the roles of their characters even when they were just hanging out in the chat rooms, started in some very real sense to live the game.

But it wasn’t all sunshine and roses. Battle.net became a breeding ground of the toxic behaviors that have continued to dog online gaming to this day, a social laboratory demonstrating what happens when you take a bunch of hyper-competitive, rambunctious young men and give them carte blanche to have at it any way they wish with virtual swords and spells. The service was soon awash with “griefers,” players who would join others on their adventures, ostensibly as their allies in the dungeon, then literally stab them in the back when they least expected it, killing their characters and running off with all of their hard-won loot. The experience could be downright traumatizing for the victims, who had thought they were joining up with friendly strangers simply to have fun together in a cool new game. “Going online and getting killed was so scarring,” acknowledges David Brevick, Diablo‘s original creator. “Those players are still feeling a little bit apprehensive.”

To make matters worse, many of the griefers were also cheaters. Diablo had been born and bred a single-player game; multiplayer had been a very late addition. This had major ramifications. Diablo stored all the information about the character you played online on your local hard drive rather than the Battle.net server. Learn how to modify this file, and you could create a veritable god for yourself in about ten minutes, instead of the dozens of hours it would take playing the honest way. “Trainers” — programs that could automatically do the necessary hacking for you — spread like wildfire across the Internet. Other folks learned to hack the game’s executable files themselves. Most infamously, they figured out ways to attack other players while they were still in the game’s above-ground town, supposedly a safe space reserved for shopping and healing. Battle.net as a whole took on a siege mentality, as people who wanted to play honorably and honestly learned to lock the masses out with passwords that they exchanged only with trusted friends. This worked after a fashion, but it was also a betrayal of the core premise and advantage of Battle.net, the ability to find a quick pick-up game anytime you wanted one. Yet there was nothing Blizzard could do about it without rewriting the whole game from the ground up. They would eventually do this — but they would call the end result Diablo II. In the meanwhile, it was a case of player beware.

It’s important to understand that, for all that it resembled what would come later all too much from a sociological perspective, multiplayer Diablo was still no more persistent than Moria and Oubliette had been on the old PLATO network: each player’s character was retained from session to session, but nothing about the state of the world. Each world, or instance of the game, could contain a maximum of four human players, and disappeared as soon as the last player left it, leaving as its legacy only the experience points and items its inhabitants had collected from it while it existed. Players could and did kill the demon Diablo, the sole goal of the single-player game, one that usually required ten hours or more of questing to achieve, over and over again in the online version. In this sense, multiplayer Diablo was a completely different game from single-player Diablo, replacing the simple quest narrative of the latter with a social meta-game of character-building and player-versus-player combat.

For lots and lots of people, this was lots and lots of fun; Diablo was hugely popular despite all of the exploits it permitted — indeed, for some players perchance, because of them. It became one of the biggest computer games of the 1990s, bringing online gaming to the masses in a way that even Kali had never managed. Yet there was still a ways to go to reach total persistence, to bring a permanent virtual world to life. Next time, then, we’ll see how mainstream commercial games of the 1990s sought to achieve a degree of persistence that the first MUD could boast of already in 1979. These latest virtual worlds, however, would attempt to do so with all the bells and whistles and audiovisual niceties that a new generation of gamers raised on multimedia and 3D graphics demanded. An old dog in the CRPG space was about to learn a new trick, creating in the process a new gaming acronym that’s even more of a mouthful than POMG.



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Sources: the books Stay Awhile and Listen Volumes 1 and 2 by David L. Craddock, Masters of Doom by David Kushner, and The Friendly Orange Glow by Brian Dear; Retro Gamer 43, 90, and 103; Computer Gaming World of September 1996 and May 1997; Next Generation of March 1997. Online sources include “The Story of Battle.net” by Wes Fenlon at PC Gamer, Dan Griliopoulos’s collection of interviews about Command & Conquer, Brian Moriarty’s speech honoring Dani Bunten Berry from the 1998 Game Developers Conference, and Jay Cotton’s history of Kali on the DOOM II fan site. Plus some posts on The CRPG Addict, to which I’ve linked in the article proper.

Footnotes

Footnotes
1 The PLATO Moria was a completely different game from the 1983 single-player roguelike that bore the same name.
2 Not the same game as the 2002 Bioware CRPG of the same name.
3 Wheeler Dealers and all of her other games that are mentioned in this article were credited to Dan Bunten, the name under which she lived until 1992.
4 Westwood Chat would indeed evolve eventually into Westwood Online, with full support for Command & Conquer, but that would happen only after Blizzard had rolled out their own service.
 
 

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