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Leisure Suit Larry in the Land of the Lounge Lizards

The scene of Larry's final conquest plays homage to Softporn's famous cover art.

Larry’s dream girl, who also features on the Leisure Suit Larry box cover, pays homage to Softporn‘s famous cover art.

Ken Williams had always loved Softporn, right from the day he first discovered it and spent three or four hours obsessively playing it. It became on that day the only adventure game, ever, that he sat down and solved all by himself, just like any ordinary fan. And yet, while Softporn turned into a huge early hit for Sierra and helped to garner for the company some of its first national attention via an article in Time magazine, its shelf life was relatively short. Right from the beginning its text-only presentation — it was the only text-only game of any sort ever published by Sierra — placed it decidedly at odds with the rest of the company’s catalog. And not only was it an all-text adventure, but it wasn’t even a very sophisticated all-text adventure at that; it was a painfully slow BASIC-driven experience with a two-word parser. And then there was that cover art, with Roberta Williams, who by 1983 had become the wholesome centerpiece of much of Sierra’s public relations, posed topless in a jacuzzi with two other women and a mustached waiter straight out of Porn Chic Central Casting. Small wonder that Softporn was quietly dropped from the catalog that year. With Sierra now pursuing deals with the likes of Jim Henson and Disney, those days seemed like ancient history, the cover art a dispatch from another life.

By late 1986, with Sierra now known chiefly for Roberta’s family-friendly King’s Quest adventures, those wild early days seemed more ancient than ever. And yet Ken still couldn’t quite manage to forget Chuck Benton’s ribald game, so different in style and subject matter not only from any other adventure game in 1981 but also from anything available now, more than five years later. Always eager to see computer games as mainstream, mass-market entertainment, he was naturally eager to pursue any fresh fictional genre that could help push them there. The sex comedy had long been an established commercial winner in the cinemas, accepted or at least tolerated by all but the most morally conservative segments of society. Why not in the realm of games? If he needed further encouragement, it came about this time in the form of Infocom’s Leather Goddesses of Phobos, which rode Steve Meretzky’s naughty wit and more sexual innuendo than actual sex to near the top of the sales charts that 1986 Christmas season, becoming despite its increasingly passé text-only format Infocom’s last major hit and last title to make a real impact on the industry at large. Clearly sex sold in the realm of computer games just as well as it did in that of any other form of media. What, then, might happen if Ken gave the world a sexy game with pictures?

The New England-born Chuck Benton, after hanging around Sierra for a couple of years working on various lower-profile programming projects, had long since concluded that neither California nor the games industry was for him in the long term, fleeing back East to start a technology company of his own. He wasn’t interested in revisiting Softporn, but, as long as he was properly credited and remunerated for his original work, he wasn’t averse to someone else at Sierra doing so. Ken therefore invited Al Lowe to lunch, to ask if he’d like to have a go.

Judged on the basis of his work history at Sierra alone, Al Lowe would seem the strangest of choices to assign to a sex farce. Until now, he had been Sierra’s children’s software specialist, who had spent the last couple of years making games with Disney — about as far away from Softporn as one could get and still be working in the same industry. If you actually knew Al, however, it all made more sense. His reputation as a very funny guy preceded him everywhere; he was the sort of natural comedian who not only loved a good joke but knew how to deliver it in such a way that you almost couldn’t help but laugh. Nor was he bashful in the least if said joke was a little — or a lot — off-color.

Yet Al remained uncertain. Funny guy or not, he’d never tried to write a single line of comedy in his life. Like just about everyone else with an Apple II in 1981, he had played the original Softporn, but only vaguely recalled it. He asked Ken to give him a week or so to review the original and decide if he was really willing to spend months remaking it in Sierra’s AGI graphic-adventuring engine.

His first words to Ken at their next meeting, as repeated about a million times in interviews given by Al himself, have passed into industry legend: “This game is so out of touch it should be wearing a leisure suit!” Pop culture moves fast sometimes. Chuck Benton had written his tale of nightlife in the disco era at the frayed end of said era, approximately five minutes before disco became one of the greatest “what the hell were we thinking?” laughingstocks in the history of pop music. Thus just five years later, with the era of synthpop and hair metal now in full swing, Softporn did indeed seem as out of date culturally as it did technologically. Al would take on the project, he said, only if he could be allowed to not just remake Softporn but to make fun of it. Luckily, the line he’d used to introduce his argument had gotten a big laugh from Ken. Ken said sure, go for it.

But now, having secured Ken’s permission to make fun of Softporn rather than merely remaking it, Al found himself in a tricky situation for any would be satirist: his target, while it may have sold as many as 50,000 copies back in the day, was hardly likely to be known to everyone who might happen to pick up his new game. The vast majority of the many more people who would (hopefully) play his parody would have bought their computers after the original went out of print. And whatever else happened, the new game would need a new name; even Ken Williams wasn’t going to dare to release a game called Softporn in 1987. Al decided that what he really needed was a central character for both he and the player to abuse, one who would personify all of the outmoded disco-era thinking of this old Softporn game that most players wouldn’t know the first thing about. Indeed, amongst his litany of complaints about Softporn was the lack of any such central character; that game refers to its protagonist, Scott Adams-style, as simply your “puppet.” This was hardly unusual amongst adventure games of the 1980s; games that had you explicitly playing a character who clearly wasn’t you were very much the exception, and not always well-received exceptions at that. Still, Sierra’s own recent graphic adventures had always elected to offer a definite protagonist: King’s Quest‘s King Graham, Space Quest‘s stalwart space janitor Roger Wilco.

Batting around ideas with Sierra staffers, Al kept coming back to one employee that no one there liked all that much, a smarmy traveling sales representative named Gary whose sartorial and musical predilections were a decade out of date but who nevertheless always came back from his sales trips full of stories about his latest sexual conquests. Borrowing from the first joke Al had ever made in connection with the project, for a time the new game was to be called Leisure Suit Gary. John Williams had a sister-in-law with a reputation for hard partying that had long since garnered her the nickname of the “Lounge Lizard.” Al liked that so much that he was soon calling his game Leisure Suit Gary in the Land of the Lounge Lizards. Seeing the alliterative potential of a change of Gary’s name, and realizing that it wouldn’t be a bad idea to put a little distance between the game’s protagonist and his inspiration, he finally settled on Leisure Suit Larry in the Land of the Lounge Lizards. Larry Laffer would be a “totally mild and lazy guy,” an unlucky-in-love 38-year-old — not quite the original 40-year-old virgin, but close — who’s decided to ditch his Air Supply and Barry Manilow records and head to Lost Wages (replacing Softporn‘s Lost Vagueness) to cover himself from head to toe in fake gold, cheap aftershave, and acres of white polyester, all with the goal of finally getting himself laid. Whether Al Lowe was really still making fun of Softporn by the time he’d found such a personification for that game’s out-of-dateness is more interesting philosophically than practically.

Despite Ken’s enthusiasm, this was a very risky project for a Sierra that was still not all that far removed from a near-death experience. To keep nervous investors at bay it was necessary to make Leisure Suit Larry almost a skunk-works project. Al Lowe’s contract reflected that. He had done the Disney stuff under straightforward work-for-hire arrangements, money paid for services rendered and projects completed. For Leisure Suit Larry, however, Ken convinced him to forgo upfront payment in favor of a very generous royalty on each copy actually sold, thus pacifying his restless investors by shifting virtually the entire risk to Al himself. The game would be written, designed, and programmed by Al alone using Sierra’s standard in-house tools. The only additional staffer assigned to the project was artist Mark Crowe, who had just finished illustrating and co-designing Space Quest, and even he largely worked on it over nights and weekends, devoting his regular working hours to more reputable projects. Al took a huge risk on Leisure Suit Larry, and he would be amply rewarded; in the end the royalties he would garner from the first Leisure Suit Larry and its many sequels would leave him set for life financially. At the time, though, it was all very uncertain. This was unknown territory in more ways than one.

If we address the game that Al and Mark delivered for publication in June of 1987 purely as a piece of adventure-game design, it’s worthy of superlative praise in comparison to any other adventure to come out of Sierra to date, manifesting to any serious degree only a couple of my recent list of “sins”: there is another annoying gambling minigame that can once again only be beat through constant saving and restoring, and, this being a Sierra game, there are one or two unforeshadowed sudden deaths. There’s also one puzzle that doesn’t quite make practical sense (highlight to read: how can you get out your pocketknife to cut the rope when you’re naked and both hands and feet are strapped to the bed?), but even there it’s clear enough what you need to do that it doesn’t matter as much as it might.

Otherwise, Leisure Suit Larry is downright progressive. The places where you can screw up without realizing it are relatively few and usually reveal themselves (sorry!) in fairly short order. The puzzles make sense and are fun to solve and are sometimes even optional in the interest of keeping you moving through the game, while the meta-puzzle that is the narrative sequence of the game as a whole is very satisfying to work out. There is a time limit — Larry has just the one night to score — but it’s generous enough that, what with the occasional saving and restoring you’ll be doing as you sort things out, it’s unlikely to become one of your major problems. Al Lowe bent over backward to address the typical AGI-engine pitfalls that stem from the disconnect between the textual parser and the graphical worldview. Simply typing “look around” in each new location gives you an overview of everything of note in the area and, just as importantly, what to call everything when referring to it through the parser. He also tried to make the anemic parser as usable as possible by gleaning your meaning from the most abstract possible constructions. Simply trying to “use” some applicable item in the general vicinity of a puzzle is usually good enough. Not all of this is exactly elegant (what’s the real advantage of a graphic adventure if I have to constantly type “look around” and read room descriptions?), but it’s a vast improvement over Sierra’s previous games and about the most you could ask of him given that the problems he was trying to address are largely fundamental to the engine itself.

There are a couple of obvious reasons for the huge leap Leisure Suit Larry represents in comparison to Sierra’s previous efforts. The first is that, eager as Al Lowe has often been to dismiss Softporn, Leisure Suit Larry truly is a remake of that game in the sense that, while the character of Larry himself and all of the writing are new, the puzzly spine of the design is all but unchanged. That’s significant because Softporn was itself an unusually friendly and fair game for its day, easily the most solvable adventure Sierra released before Leisure Suit Larry.

The other reason for Leisure Suit Larry‘s success as a game design is that it, very much at Al Lowe’s prompting and hugely to his credit, became the first Sierra adventure ever to go through a proper beta test. Al:

Since the game wasn’t too big, I got it done in about three months. But this was the first non-children’s game I had written, so I was scared to death it would be “dumb” and not understand everything a player could type in.

So I convinced Ken we should try something new: beta-testing. He posted an announcement on CompuServe’s Gamers Forum asking anyone interested in beta-testing a new game to e-mail him a 100-word essay on “why I should get a free game.” It worked. We got scores of replies and ended up with a dozen great beta testers.

To track all the “you can’t do that here” errors (which is what the game says when it doesn’t have a clue what in the hell you typed!), I wrote a special piece of code. Instead of just saying that phrase, it wrote a line to a file on the player’s game floppy. (Hard disks were few and far between back then.) That line told me the scene number, location, the phrase typed, and many other details about the state of the game at that time. I compiled all those files, sorted them scene by scene, and added literally hundreds of responses to the game.

Those testers came up with some great inputs, showing where and when they were frustrated. And because of them, the game makes you think it understands much more than most games of that period.

Absurd as it is that beta testing should represent “something new” to Sierra as late as 1987, it’s difficult to overstate how much better it made the finished game. If you want to know how important actual player feedback is to an adventure design, just play Space Quest or any of the earlier AGI games and then play this one.

Leisure Suit Larry

That said, it seems safe to say that very few people bought Leisure Suit Larry to find out whether Sierra’s design craft was improving. The question most of them were asking is the same as the one that may be on the lips right now of those of you who’ve never played the game: just how dirty is it? Al Lowe and others from the good old days at Sierra have tended to downplay the sex and promote the comedy in recent interviews, claiming that even the box copy really promised much more than the game delivered. Having just played through the game again, I have to say that it’s actually raunchier than their statements might imply, if nowhere near as raunchy as might have been wished by the many teenage boys who played it furtively back in the day, hoping it would help them to get off. No, Leisure Suit Larry is nowhere close to pornography, but it certainly pushes the envelope much further than its most obvious contemporary point of comparison, Infocom’s Leather Goddesses of Phobos. While that game was largely a standard save-the-world text adventure with a narrative voice that was inordinately fond of innuendo and the occasional fade-quickly-to-black sexual interlude, Leisure Suit Larry is all about the practical mechanics, if you will, of scoring. Taken in the context of its time, it’s pretty shocking, offering heaps of stuff that hadn’t been seen before in a game from a reputable publisher, or at least not since one called Softporn: blow-up dolls, hookers, pimps, Spanish Fly, condoms, venereal disease, dirty movies, dirty jokes, S&M. A strategically placed “Censored!” stamp appears when Larry actually gets his groove on, and there’s no real nudity other than a tiny pixelated Larry at times and an equally tiny if anatomically correct blow-up doll, but if Leisure Suit Larry had gone to Hollywood in 1987 it would definitely have been R-rated. It’s admittedly shocking not so much for its content in isolation as because its content is in a game, and games just didn’t include that sort of thing in the 1980s. Nevertheless, shocking it is if you’ve been living in the G-rated world of its contemporaries for a long time like your humble Antiquarian here.

It’s a bit hard (sorry!) to see Leisure Suit Larry as a paragon of feminism, even if some of the feminist critiques that have been levied against it over the years are themselves rather overblown.

Leisure Suit Larry was criticized as sexist in a number of the reviews that appeared immediately after its release. “The game contributes nothing to enlightened male attitudes toward women,” wrote MacWorld, while Amazing Computing opined that “many women will probably be incensed.” In the years since it’s only continued to be a lightning rod for feminist critiques of videogames. After all, how could this game whose whole objective is to help Larry score with some random chick or other not objectify and demean women? Al Lowe has long responded that, far from demeaning women, Leisure Suit Larry is itself actually a feminist work in that it’s Larry who’s the bumbling lust-addled idiot, while “the women were always smarter, better read, more knowledgeable, and hipper.” Well, I can’t quite get behind either point of view. The women — the ones in this first installment of the series anyway — are hardly paragons of independence and empowerment. We’ve got a low-rent hooker who’s never even given a name; a gold digger who demands diamonds, wine, and chocolate before she’ll put out; a buxom secretary in single-minded pursuit of some Spanish Fly to share with her boyfriend; a rich girl who apparently spends her evenings sitting naked in her penthouse jacuzzi just waiting for the next stud to come along. The game’s saving grace, such as it is, is that Larry and all of the men are equally pathetic, equally shallow, and equally stupid. Leisure Suit Larry is thus more accurately accused of misanthropy than misogyny. To what extent that’s an improvement must be in the eye of the beholder.

Leisure Suit Larry

Homophobic? Mmm… maybe…

Leisure Suit Larry

…but the jokes relating to straight sex are just as crude.

The most offensive moment in the game actually has nothing to do with sexism or even plain old sex, but is a blatant example of another nasty “-ism.” There’s a convenience store with a turbaned Indian or Middle Easterner behind the counter, a guy to whom even Larry is allowed to feel superior.

Leisure Suit Larry

This guy, who can sell you a condom amongst other things, has the “Engrish” problem of not being able to pronounce (or apparently write) his Rs: “There is a magazine rack near the front door, with a sign reading ‘This no library — no leeding.'”

Leisure Suit Larry

I feel like making fun of another person for his accent has got to be amongst the lowest and cruelest forms of “humor” imaginable. Yet the most shocking thing is this scene’s sheer laziness. It’s not speakers of Indian or Middle Eastern languages who sometimes confuse the English “r” and “l” sounds, it’s speakers of Japanese and other East Asian languages. If you’re going to indulge in broad stereotyping, at least try to get your stereotypes vaguely right according to their own lights. Al Lowe has occasionally noted how he and the others at Sierra were essentially making games for each other. This scene shows that culturally monolithic echo chamber at its worst. When I see a guy like this one behind a counter, I see someone who’s left his home and everything he knows far behind, who’s struggling to learn a new language and make a better life for his family, who’s doing something far bolder and braver than anything that the sheltered nerdy white boys at Sierra who’ve decided it’s appropriate to make fun of him have ever even dreamed of doing. He doesn’t need their grief.

Leisure Suit Larry

This always makes me laugh for some reason, maybe because it’s one of the relatively few places where Leisure Suit Larry shows a certain subtle empathy.

Refined humor this is not...

Refined humor this is not — but, yes, it is sometimes pretty funny.

I think the scene in the convenience store might just help us get to the core of what really bothers me about Leisure Suit Larry‘s humor, to the reason that, while it might make me chuckle here and there, I’ll never consider it great comedy. It’s all about mean-spiritedly making fun of people who are — or who are perceived as — weaker and more pathetic than the people who made the game. Al Lowe is a clever guy and he comes up with some clever gags, but his game is at heart an exercise in bullying, looking down on safe targets from a position of privilege and letting fly. There’s no real warmth and little empathy, no sense of shared understanding between the player and the caricatures going about their business onscreen, and certainly not a trace of the bravery that would be required to go after targets in a position to actually defend themselves. I can’t help but draw a contrast with Knight Orc, a game with a caustic edge even more finely honed than this game’s, but one that was willing to speak truth to power, to knock people down a peg who could actually use a little comeuppance. But most of all I think again of Leather Goddesses, a game I find myself liking even more when I compare it to this one. “Sex is fun!” Leather Goddesses tells us. “Everyone should be having it!” “Look at this loser who can’t manage to just score already!” says Leisure Suit Larry in response.

The "boss key" is another innovation Leisure Suit Larry "borrows" from Leather Goddesses. In this case, though, it's only applicable if you happen to work for a condom manufacturer...

The “boss key” is another innovation Leisure Suit Larry “borrows” from Leather Goddesses. In this case, though, it’s only applicable if you happen to work for a condom manufacturer. Leisure Suit Larry really likes condoms. At least it promotes safe sex. (Just try having sex with the hooker without one…)

Anxious to avoid accusations of selling filth to minors, Sierra came up with the clever idea of a trivia quiz using questions stemming from the 1970s and earlier to make the player “prove” that she really was as old as she said she was. Some of the questions are decidedly obscure, to such an extent that they create quite a challenge to those of us today who are well over the the age of eighteen, but, what with almost thirty years having gone by, aren’t quite up to scratch on our Baby Boomer trivia. Thankfully we have a secret weapon in Wikipedia.

Martha Mitchell was

a. a porno star.

b. a famous author.

c. the outspoken wife of an Attorney General.

d. all of the above.

Who starred in Bedtime for Bonzo?

a. Clint Eastwood

b. Fred Astaire

c. Cary Grant

d. Ronald Reagan

 Kwi-Chang-Caine became famous by saying

a. “I am not a crook.”

b. “The barren fig tree bears no plumes.”

c. “Hi, sailor. New in town?”

d. “Aaaaaiiiyeeeaagggh!”

As the sheer quantity and variety of questions will attest, the quiz became a huge source of amusement in its own right for Sierra, just about everyone around the office pitching in with a question or two. The questions’ time-capsule quality, the knowledge that these things were once common wisdom amongst people of a certain age, makes them one of the most interesting things about Leisure Suit Larry to an historian like me.

As for the quiz’s ostensible real purpose of keeping the kids out, it must have been moderately but hardly comprehensively effective even in the years before Wikipedia. Gamers in that era were, by necessity, incredibly patient, and there’s very little the average teenage boy won’t do if you promise to reward him with a glimpse of sex. Plenty were willing to patiently try again and again waiting for the same questions to recur, or to scour encyclopedias or libraries for the right answers. At worst, the quiz did allow Sierra to maintain the public position that they’d be horrified — horrified! — if an underage player managed to play their “adult” adventure game, that they were doing everything reasonable to prevent that from happening. Their case was strengthened by Ken Williams’s longstanding policy of not supporting the Commodore 64, the computer with the most active cadre of teenage users. The MS-DOS machines where Sierra focused most of their attention were much more expensive than the likes of Commodore’s little breadbox, and thus their user base tended to skew much older. Still, it it’s safe to say that lots of teenage boys evinced a sudden interest in the business computers their parents kept tucked away in their home offices, another sign of the coming Intel/Microsoft hegemony in the home as well as the workplace.

Sierra was in a delicate spot all the way around with Leisure Suit Larry, needing to protect their image as producers of wholesome products for the Radio Shack demographic whilst also getting the word out to those who might be interested. There was never any real possibility of being able to sell the game through Radio Shack, despite the close personal relationship Ken Williams had built with their senior software buyer Srini Vasan. Radio Shack’s roots were planted deeply in the soil of Southern Baptism; there was simply no way they were going to put a sex farce on their shelves. Thus Sierra’s task, which primarily fell onto the thin shoulders of their young marketing director John Williams, must be to make the game sell well enough through other outlets to offset the loss of the retailer that accounted for one-third or more of Sierra’s revenues every month, while at the same time not jeopardizing that very cozy relationship upon which they so completely depended.

So, a careful treading was seemingly called for. At the same time, though, John, despite being a grizzled veteran of the software wars, was still a very young man of barely 25. Everybody wants to feel like a rebel once or twice in his life, and John couldn’t resist a bit of crowing about the new ground Sierra was breaking. He greeted Leisure Suit Larry‘s release with a series of three feature articles for Computer Gaming World heralding the “new wave of adult entertainment software” — a wave at the forefront of which would naturally be Sierra. By the time of the third article the first returning tide of outraged reactions — which, one senses, John was expecting and almost welcomed in his rebel heart — had begun to pour in.

Dear Sierra,

I read with regret in your recent newsletter that you intend to go into the porno software business. How any company with your fine products and reputation can make such a poor decision is beyond me. The glorification of loose moral behavior has caused a rise in social disease and divorce and a general decline in the quality of American society. The money you make from this filth comes at a high price.

Dear Sierra,

Please drop that puerile, obviously immature slimeball John Williams into a greasy brown wrapper and drop it in the nearest trash compactor. Please remove my name from your customer list. I don’t need trash, I can get that anywhere.

Dear Mr. Williams,

Recently, I purchased your HomeWord Plus program. I am very happy with it, but I am returning it because I cannot tolerate your behavior. I have read your little “editorial,” where you trumpet the arrival of filth and perversity in computer gaming. I will not do business with any company that would give a job to someone like you.

Just as Infocom had experienced with Leather Goddesses, the reaction in the industry could best be described as “nervous.” Shops and distributors were aware of Leisure Suit Larry‘s huge potential appeal but very timid about openly promoting it for fear of a backlash. Many chains sold it only discreetly, tucking it away quietly on a top shelf. One independent shop took a more definitive stand, sending a demo copy back to Sierra cut in two with a hacksaw. One of the major software charts simply refused to rank it. A customer-support person inside Sierra quit in protest when told she would have to answer questions about it; a newly hired programmer bowed out on his first day when told about it. Ken Williams himself got nervous enough that he ordered all of the jokes about “gay life” to be removed from future versions. If John Williams had deliberately courted controversy, he did indeed receive a modicum of it to enjoy.

The question of to what extent and how quickly that controversy led to sales for Leisure Suit Larry is a more complicated tangle than one might expect. In his many interviews Al Lowe has long told of what a flop Leisure Suit Larry was on its initial release, nothing less than “the worst-selling game in the history of the company.” He attributes much of this initial failure to Sierra’s alleged ambivalence about the game, which led to an unwillingness to promote it and a seeming desire — Ken having presumably thought better of his initial enthusiasm — to just bury it quietly. Only slowly and largely through word of mouth, as Al tells it, did the game build momentum, and it didn’t start doing really big numbers until, depending on the interview, six months to a year after its June 1987 release.

Leisure Suit Larry

Ken Williams gets a cameo. Note the reference to the original Leisure Suit Gary’s profession as a “traveling software salesman.” This is the only place it’s referred to in the finished game. Woops!

It’s a tidy narrative, but there are a lot of reasons to question it. In the last of his articles for Computer Gaming World, John Williams claims that, far from falling on his face in typical Laffer style out of the starting gates, Larry has been “our second most successful product launch, second only to King’s Quest III.” A list of bestsellers for September and October of 1987 published in Sierra’s newsletter shows an only slightly more mixed picture, with Leisure Suit Larry nestled comfortably behind King’s Quest III and Space Quest, the third best-selling of Sierra’s adventure games. That performance is made more impressive when one remembers that Leisure Suit Larry remained barred from Radio Shack, source of fully one-third of Sierra’s sales. The preponderance of the evidence would seem to indicate that Leisure Suit Larry was that rarest of all beasts: a game that was quite successful on its initial release but also turned into a grower, steadily building its momentum and continuing to sell well for years. Nor is there any evidence that Sierra was really all that scared by Leisure Suit Larry. While certainly aware that they had to avoid throwing it in the face of the likes of Radio Shack and other conservative retailers, they clearly conceived it from the beginning as a series, like all of their other adventure games; the finale explicitly (sorry!) promises a sequel which would indeed come in very short order (sorry!), within a year of the original. Nor were they shy about promoting it in their newsletters, or for that matter shy about writing major feature articles for Computer Gaming World heralding its arrival.

Whatever the precise timing, all are agreed that by the summer of 1988, the game’s one-year anniversary, Leisure Suit Larry had become the biggest game Sierra had ever released that wasn’t a King’s Quest, with the hapless Larry Laffer himself well on his way to becoming the most unlikely of videogame icons. The sequels poured out of Al Lowe for years, some strong, some not so strong, but taking more design risks than you might expect and always serving to maintain Leisure Suit Larry‘s place as Sierra’s second-biggest franchise, the perfect alternative to the family-friendly King’s Quest series. For a time there Hollywood was even seriously interested in doing a Leisure Suit Larry sitcom, going so far as to fly Al Lowe down for some meetings that ultimately never panned out. As so often happens in long-running series, Al took more and more pity on his perpetual victim as the series wore along, steadily filing down his sharper edges and finding unexpected seams of likeability. By the time of Leisure Suit Larry 7 in 1996 the little fellow was starting to become downright lovable, a far cry from the skeezy, crudely drawn weirdo of the first game.

Leisure Suit Larry 7: Love for Sail

Leisure Suit Larry 7: Love for Sail

While Leisure Suit Larry itself was a massive success, Ken William’s broader agenda of which it was a part, that of opening up the world of gaming to more diverse sorts of content, had much more mixed results. In the last of his Computer Gaming World articles, John Williams muses about the possibility of a movie-style rating system for games that could create havens for all sorts of new content: G-rated children’s software; PG-rated action games for the teens; R-rated interactive dramas telling realistic, topical tales; even X-rated games constituting the full-on pornography that Leisure Suit Larry, to so many teenagers’ disappointment, wasn’t. Putting their money where their mouths were, Sierra even had at the time another game in the pipeline that was “adult” in more subtle ways than Leisure Suit Larry: Police Quest, a gritty crime drama written by a veteran police officer. (Unfortunately, it would prove to suffer from most of the typical Sierra design flaws from which Leisure Suit Larry is so notably free.)

In 1988 Leisure Suit Larry won a Codie Award from the Software Publishers Association for “Best Adventure or Fantasy/Role-Playing Program.” Al Lowe remembers the mood on that night as Ken Williams, president of the SPA, gave the keynote address before an audience that included Robin Williams, Hollywood’s most noted games fan.

He [Ken] said that that he thought this was the first of many of these awards to come in the future, and that at some point the Academy Awards would be seen as merely the non-interactive video awards. The real awards would be for interactivity because once you’ve played interactive stories you won’t be content with sitting back and being passive, with watching stories. I thought that was a brilliant statement, and for five or ten years after I thought it was coming true.

This vision for games as a truly mainstream phenomenon like movies, games in a veritable smorgasbord of niches of which at least one or two were guaranteed to appeal to absolutely everyone on the planet, had been with Sierra almost from the beginning and would remain with them until the end. Ken, John, Roberta, and everyone else involved in steering Sierra fully believed that a new era of interactive entertainment was on the horizon. In some senses they would be proved right; games would indeed go mainstream in a big way. But in others they would be proved very, very wrong; games have still not challenged the critical respect or cultural relevancy of Hollywood. When other publishers saw how much money Sierra was making from the franchise and also saw that no one was burning down their offices because of it, Leisure Suit Larry was inevitably copied, sometimes so blatantly as to almost defy belief. Yet there seemed little desire from the industry at large to push beyond the occasional sniggering sex comedy into stories that were “adult” in more subtle ways.

So, then, was Leisure Suit Larry a bold work that tried to break down barriers and redefine the sorts of fictions that games could deal in? Or was it just another example of an industry caught in an eternal adolescence, one unable to address sexuality except through farce or porn? Perhaps it was one or the other or neither; more likely it was both.

(Sources: Computer Gaming World of August/September 1987, October 1987, and January 1988; Amazing Computing of February 1988; Retro Gamer 19; Sierra Newsletter Vol. 1 No. 2. Al Lowe has also written fairly extensively about his most famous creation on his personal site.

Much of this article is also drawn from my personal correspondence with John Williams as well as interviews with Al Lowe conducted by Matt Barton, Top Hats and Champagne, and Erik Nagel. Last but far from least, Ken Gagne also shared with me the full audio of an interview he conducted with Lowe for Juiced.GS magazine. My huge thanks to John and Ken!

The original Leisure Suit Larry is available for purchase from in a pack that also includes all of the sequels and even Softporn.)


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Splendid Isolation: Sierra at Mid-Decade

Some Sierra products of the latter 1980s

The hardest day that Ken Williams ever spent at the helm of Sierra On-Line was one in April of 1984. That was the day that, with cartridges full of the simple action games the venture capitalists had urged him to produce piling up in warehouses following the Great Videogame Crash and with red ink spilling everywhere, he was forced to let two-thirds of his employees go. In ten hours or so Sierra shrank from a company of 120 employees to one of 40. Always one to look another straight in the eye and tell it like it was — a quality that earned for him fantastic loyalty and even love amongst his charges — Ken sat in his office all day delivering the shattering news himself to shocked visage after shocked visage. He went home determined never to have another day like that again, never again to let the advice of others lead him to ruin. Love them or hate them for the strong opinions that their leader was never reluctant to express, no one would ever again be able to call Sierra a follower.

The most important lesson Ken took away from Sierra’s near-death experience was to be very choosy about what platforms he chose to support in the future. He had, for instance, decided that he had no use whatsoever for game consoles of any kind. He would never waver from this position, not even when new household names like Nintendo and Sega would convince many of his similarly vociferous console-hating peers to reconsider. For Ken the consoles that had nearly become the death of his company would always reek of snake oil and volatility, the computers that had birthed it of stability and sanity. Admittedly, at the time that Ken came to this conclusion it hardly stood out like it would in later years. In 1984, believing the time of the consoles to be done forever and foreseeing world domination on the horizon for home computers was very much the conventional wisdom. But the other major platform lesson that Ken had learned, or thought he’d learned, ran just as deep in his psyche but in a far more contrary direction: he had decided that not only the consoles but also the cheap home computers that were supposed to replace them were on the way out.

When one talked about a “cheap home computer” in the United States in 1984 one was almost invariably talking about the Commodore 64, which had just enjoyed an absolutely massive Christmas that made it the premier gaming platform in the country by a mile, a position it would hold firmly for another three or four years. Even when it became clear that the home-computer revolution at large was sputtering, the 64 remained the rock that sustained most of Sierra’s competitors. And yet already in 1984, when the 64 was just coming into its own, Ken Williams was making and following through on a decision to abandon it. A few more 64 titles would trickle out of Sierra over the next year or so, projects that had been in the works before the Crash or porting offers from third parties cheap enough to be worthy of a shrugged assent, but by and large Sierra was done with the Commodore 64 just when the rest of the industry was really waking up to it.

Ken’s loathing for the 64, which he dismissed as a “toy computer,” and its parent company, upon which he tended to bestow still choicer epithets, was visceral and intense. Commodore, just as much or more than Atari and Coleco, had loomed large over Sierra’s ill-fated foray into cartridge games. Many of the cartridges piled up in warehouses, threatening to smother Sierra under their storage costs alone, were for the 64’s older but weaker sibling, the VIC-20. Commodore had all but killed the VIC-20 software market overnight in 1983 when they’d unexpectedly slashed the price of the 64 so far that it didn’t make sense for computing families not to replace their old models with the shiny new one. In killing one of their own platforms without giving even an inkling of their plans for doing so, they’d left Sierra and many other publishers like them high and dry. Now it was 1984, Jack Tramiel was gone, and Commodore’s new management was claiming to be different. To at least some extent they really were earnestly trying to turn Commodore into a different sort of company, but it was all too little too late for Ken. He was done with fly-by-night operations like theirs. He believed that Sierra could hope to find truly safe harbor in only one place: inside the comfortingly bland beige world of IBM.

Sierra’s embrace of IBM might read as shocking, given that their own culture seemed the very antithesis of the crewcut-sporting, dark-suit-clad, company-theme-song-singing world of Big Blue. It’s certainly true that a big part of Serra’s corporate personality was born from the last embers of the counterculture fire of the 1960s, which had managed to smolder for longer in California than just about anywhere else. Their hippie outlook was reflected not just in the image they preferred to project to the world, of a sort of artists commune tucked away in the bucolic wilderness near Yosemite, but also in a certain hedonistic spirit in which just about everyone, especially in the early days, indulged at least a little bit.

Yet there were also other, more conservative currents at work inside Ken and thus also inside Sierra. Ken had spent much of the 1970s as a jobbing programmer working not on the likes of the DEC PDP-10s, where creativity ran wild and so much hacker culture had been born, but on the machines that the industry referred to as the Big Iron: the huge, unsexy mainframes, all clattering punched cards and whirling reel-to-reel tapes and nerve-jarring industrial printers, that already by then underpinned much of the country’s industrial and financial infrastructure. This was the domain of IBM and the many smaller companies that orbited around it. Most hackers looked upon the mainframes with contempt, seeing only a hive mind of worker drones carrying out dull if necessary tasks in unimaginative ways. But Ken, especially after being dumped into the chaos that was the early PC market upon founding Sierra, saw stability and maturity there. Whatever else you could say about those machines, you knew they were going to be there next year and the year after and even the year after that. And you knew as well that, while IBM might move slowly and with infuriating deliberation, they were as close a thing to an irresistible force that the world of business had ever seen once set in motion. One bet against Big Blue only at one’s peril. And IBM was eminently predictable, a blessed trait in an emerging industry like the PC market. They were unlikely to suddenly undercut and destroy one of their platforms without giving all of their partners plenty of warning first. In short, IBM represented for Ken a legitimacy that the likes of Commodore and Atari and even Apple could never hope to match.

Adding to this was the fact that Sierra had had a surprisingly long and close relationship with IBM already, one that by all accounts had engendered a certain mutual trust and respect. IBM had first approached Sierra — not the other way around — in early 1981, just a few months after Ken and Roberta and brother John had packed up and moved out to Oakhurst to start their new company/artists commune in earnest. IBM was soon to introduce their first PC, to be known simply as the “IBM PC,” and they wanted Sierra to port a few of their Apple II hits — most notably their landmark illustrated adventure game The Wizard and the Princess — to their new platform in time for its launch. This Sierra did, thus beginning a steady and often fruitful relationship. IBM again came to Sierra for games and other software for their new home-oriented machine, the PCjr, in 1983. The PCjr turned into a flop, but not before IBM funded the development of Sierra’s revolutionary new AGI platform for making animated adventure games as well as the first game written with it, King’s Quest.

Thanks to its open, scrupulously documented hardware design and a third-party operating system that Microsoft was all too happy to sell to anyone who asked for a license, by 1984 clones of IBM’s PC architecture were sprouting up everywhere, just as they had in the mainframe industry in earlier decades. The IBM PC was fast leaving the nest, becoming a well-established hardware and software standard that could survive and develop independently of its parent, a unique phenomenon in the young industry. With so much of corporate America already wedded to that standard, Ken judged that it couldn’t die. More boldly, he also judged that sooner or later it would become the standard everywhere, not only in business but also in the home. The industry would need to settle on one platform across the board someday soon as software continued to grow more complex and porting it to half a dozen or more machines thus ever more costly. No platform was so well-positioned to become that standard as the IBM PC. In anticipation of that day, the IBM PC must be Sierra’s first priority from now on. Second priority would be given to the Apple II line, for which they still retained a lot of knowledge and affection even as the confused messaging coming out of Apple following the launch of the new Macintosh made them less bullish on it than they had been a year or two earlier. Everything else would be ignored or, at best, given much lower priority.

The decision managed to be simultaneously short-sighted and prescient. For many years to come Ken and his colleagues would look forward to every successive Christmas with no small sense of schadenfreude, certain that this simply must be the year that the idiosyncratic also-rans faded away at last and IBM’s architecture took over homes as it already had businesses. For quite some years they were disappointed. Commodore, after very nearly going under in early 1986, got a second wind and just kept on selling Ken’s hated 64s in absurd quantities. And yet more incompatible platforms appeared, like the Atari ST and Commodore’s new Amiga. Sierra somewhat begrudgingly ported their AGI interpreter to both, but, because the games took no advantage of these new machines’ much more advanced audiovisual capabilities, they weren’t generally well received there. For some it seemed that Ken was leaving millions on the table out of sheer stubbornness. Restless investors talked pointedly about “chasing pennies” in the clone market when dollars were ripe for the taking.

Yet in the end, if admittedly in a much later end than Ken had ever predicted, the IBM/Microsoft architecture did win out for exactly the reasons that Ken had said it must: not perhaps the most sexy or elegant on the block, it was nevertheless practical, reliable, stable, and open (or at least open enough). When the big break came, Sierra would be well-positioned with titles that supported the new sound cards, graphics cards, and CD-ROM drives that were making these heretofore dull machines enticing for homes at last, well-positioned to take a spot at the forefront of mainstream computer entertainment.

But that’s a story for later articles. What we’re interested in now is this interim period when Sierra, whilst waiting less than patiently for the clones’ breakthrough, found ways of sustaining themselves in markets ignored by just about everyone else. While the rest chased Commodore 64 owners, Sierra existed in splendid isolation in their own parallel universe. Happy as they were to sell their software through all of the usual gaming channels, far more was sold through shops dealing in IBMs and IBM-compatibles who mostly catered to business customers — but, hey, even businesspeople like to have fun sometimes. “It’s like we were dealing with a distribution channel that our competitors failed to even see was out there,” says John Williams. Still more important, the real key to their survival during these oft-lean years, was yet another alternate channel that even fewer others bothered to explore: Radio Shack.

Tandy 1000

Like the clones that were also so important to Sierra, Radio Shack wasn’t the most exciting retailer in the world. In compensation they were, like IBM, stable and reliable, a quality that endeared them enormously to Ken. In fact, they were after his own heart in more ways than one. In late 1984, when Sierra was still teetering on the razor’s edge of bankruptcy, Radio Shack made a concerted and very clever attempt to succeed where IBM themselves had failed at making a PC clone that people would actually want to buy for the home. The Tandy 1000 was in some ways an outright PCjr copycat, incorporating its 16-color graphics capabilities and its three-voice sound synthesizer. Tandy, however, ditched the PCjr’s horrid keyboard, added a menu-driven shell on top of MS-DOS (“DeskMate”) to make it easier to use, and in general made a proper computer out of it, as expandable as any other clone and without all of the artificial constraints and bottlenecks that IBM had built into the PCjr to keep it from competing with their “big” machines. At about $1200 it was still much pricier than the likes of the Commodore 64, but it was also much more capable in most ways, able to handle typical productivity tasks with ease thanks to its 80-column display and its compatibility with the huge ecosystem of MS-DOS software. It was a very compelling product for a family looking for a somewhat serious computer that could also play games in reasonable style and that wouldn’t completely break the bank. A hit for Radio Shack, it became nothing less than Sierra’s savior.

To understand how that could be, you have to understand two things about Radio Shack. The first is that, while Radio Shack did sell some third-party software, their selection of same was far from overwhelming. What with Radio Shack not selling the more popular gaming machines like the Commodore 64 and being far from aggressive about seeking out software for their shelves, most publishers never really thought about them at all, or if they did concluded it just wasn’t worth the effort. The second salient point is that Radio Shack customers, especially those who splashed out on a big-ticket item like a computer system, were astonishingly loyal. Radio Shack was the dominant retailer in the rural United States, and even more so in the oft-forgotten markets of Canada and Australia. As John Williams once put it to me, “Every town in Canada and Australia had a Radio Shack, even if the only other retailer was a small grocery store.” Many a Radio Shack customer had literally no other option for buying software within fifty or even a hundred miles. Even those customers who lived a bit closer to the center of things often never seemed to realize that they didn’t have to buy software for their new Tandy 1000s from the meager selection on their local franchises’ shelves, that Babbage’s and Software, Etc. and ComputerLand and plenty of others had a much greater selection that would also work perfectly well. Whatever the reason, people who liked their local Radio Shack seemed to really like their local Radio Shack.

This combination of little competition on Radio Shack’s shelves and a captive audience to buy from them spelled gold for Sierra, who established a relationship with Radio Shack and made them a priority in exactly the way that virtually no one else in the industry was doing. Ken struck up a warm relationship early on with Radio Shack’s senior software buyer, a fellow named Srini Vasan, that went beyond that of mere business acquaintances to become a genuine friendship. The two came to trust and rely on each other to a considerable degree. Ken would call Srini before initiating a new project to see if it would “fit” with Radio Shack, and Srini in turn was occasionally willing to take a chance on something outside the partners’ usual bill of fare if Ken really thought it could become a winner. Srini also made sure that Sierra got pride of place in store displays and in the catalogs that Radio Shack shipped to all and sundry. By 1986 no less than one-third of Sierra’s revenue was coming through Radio Shack — the difference and then some between bankruptcy and a modestly profitable bottom line. Radio Shack proved such a cash cow that Sierra even violated Ken’s usual sense of platform priorities at Srini’s prompting to port some of their adventure games as well as other products to one of the Tandy marquee’s lower-end IBM-incompatible models, the Color Computer, where they were by all indications also quite successful.

Selling to the typical Radio Shack customer — rural, conservative, often religious — meant that the software Sierra moved through that pipeline had to be noncontroversial in every way, even more plainly G-rated than was the norm for the industry at large. So too the corporate image they projected in selling it. In this as in so much else Roberta Williams was a godsend. Just a few years on from posing as a topless swinger in a hot tub for the cover of Softporn, she was now an all-American Great Mom, the perfect ambassador to the Radio Shack demographic. Sierra took to featuring her picture — looking always friendly and wholesome and pretty — on the back of all her games, over a caption declaring that “her games have sold more copies than any other woman in computer software history” (a bit of tortured diction that did prove that their copywriting skills still weren’t quite on par with their abstract promotional instincts).

The products they were peddling through Radio Shack and elsewhere can be largely broken down into three categories: one well-remembered today, one only more vaguely recalled, and one virtually forgotten. Those that everyone remembers are of course the AGI-driven graphic adventures, which began with the first three of Roberta Williams’s long-running King’s Quest series, released in quick succession just a year apart from one another, and then gradually opened up as resources became less straitened to include alternative series like Space Quest. Paralleling these releases, and sometimes running under the same AGI engine, was a line of educational software that often used the classic Disney stable of characters. There was some conflation of these two product lines, particularly in the case of King’s Quest, which was often marketed as a family-friendly, vaguely educational adventure series suitable for the younger set and, again, perfect for the typical Radio Shack family. Finally came the forgotten products that were actually quite a useful moneyspinner in their day: Sierra’s line of home-oriented productivity software that had their HomeWord word processor and their Smart Money personal-finance package as its star attractions.

The Disney partnership fit well with the general image Sierra was projecting. After all, what could be more Middle American than Disney? That said, it’s very much a sign of the times that the deal was ever made at all. Sierra was just barely scraping by from week to week, hardly a huge media company’s ideal choice to become a major partner. But then the stock of Disney themselves was at the lowest ebb of its history, in the middle of a long trough between the death or retirement of Uncle Walt’s original Nine Old Men and the critical and commercial revival that was 1989’s The Little Mermaid. As if that wasn’t bad enough, Disney was also trying to fend off an ugly hostile-takeover bid from the predatory financier Saul Steinberg. Sierra actually bought the Disney license, with Disney’s tacit approval, from Texas Instruments, whose bid for world domination in home computers had been thoroughly cut off at the knees during 1983 by Jack Tramiel’s Commodore. Buying the preexisting contract from Texas Instruments allowed Sierra to dodge Disney’s usual huge upfront licensing fee, which they couldn’t possibly have paid. Nevertheless, Sierra paid dearly for the license on the back end via exorbitant royalties. Even at their lowest ebb Disney had a way of making sure that no one got rich off of Disney but Disney.

While Roberta Williams worked on the Disney products on and off when not busy with her King’s Quest games, Sierra’s principal Disney point man was a former musician, musical director, and music teacher with a ready laugh and a great gift for gab. His name was Al Lowe, and Ken Williams had already fired him once.

Lowe had first come to Sierra’s attention via a couple of self-published educational titles that he’d written on his Apple II using BASIC and Penguin Software’s ubiquitous Graphics Magician. Ken was so impressed by them that he took over the publishing of both, and also hired Al himself as a designer and programmer. Al learned assembly language at Ken’s insistence and wrote a children’s adventure game in it called Troll’s Tale, only to be fired after less than a year in the great purge of April 1984. But then, as a dejected Al was about to leave his office, Ken threw him a lifeline. As remembered by Al himself:

“I want you to work as an outside contractor. You write games, and I’ll pay you advances against future royalties instead of a salary. For accounting purposes, if you’re a salaried employee you’re an expense, but if I’m paying you advances against future royalties you’re a prepaid asset. It’ll make the books look better.”

In time Al Lowe would become more important to Sierra’s commercial fortunes and public image than any other member of their creative staff short of Roberta Williams.

Like so much Sierra software, this copy of Mickey’s Space Adventure was sold through Radio Shack. Note the sticker at bottom left advertising Tandy 1000 compatibility.

But first there was Disney, who became a notable pain in the ass for him and everyone else who had to deal with them. Disney has always been known amongst their licensees as control freaks, but in this case they were control freaks who were also clueless. Responsibility for oversight of Sierra’s work ended up getting kicked down to their educational-films division, a collection of aged former schoolteachers who didn’t even know how to boot a computer yet were desperate to prove to their own managers that they were contributing. The problem was that their lack of understanding of the technology involved sharply limited how productive those contributions could be. For instance, Sierra’s artists were constantly being told that they needed to make Mickey Mouse’s ears “rounder” when it simply wasn’t possible; the pixels themselves were just too big and too square. Disney, says John Williams, “knew nothing about the media we were creating, didn’t care, and didn’t want to.” Al Lowe developed the most effective strategy for dealing with them: to ignore them as much as possible.

I would rarely send them anything unless they begged me for it, and I always made sure it took me a few extra days to get something ready for them. I basically played a passive-aggressive postponement game with them. And it worked out because they didn’t really have a lot of good suggestions. They often suggested changes so that they would have some imprint on the product, but their changes were never for the better. It was always just to make it different, so that they could say they’d done something.

The combination of Disney’s control-freak tendencies and their high royalties quickly soured everyone on the deal, iconic though the characters themselves may have been. In the end it resulted in only a handful of releases, including one each for Donald Duck, Mickey Mouse, and Winnie the Pooh, with most activity stopping well before the license itself actually expired. The entire episode is dismissed by John Williams today as an “unproductive side trip,” while Ken Williams walked away from the Disney experience having learned yet one more lesson that he would use to guide Sierra from here on in a direction that was, once again, contrary to the way just about everyone else in the industry was going. From now one they would stay far, far away from licenses of any sort.

Perhaps the most worthwhile result of the partnership was a full-fledged AGI adventure game based on Disney’s 1985 box-office bomb The Black Cauldron that was largely designed by Roberta and programmed, as usual, by Al Lowe. Being designed to be suitable for younger children than even the King’s Quest games, it ditches the parser entirely in favor of a menu-driven interface and is nowhere near as cruel as the typical Sierra adventure game of the era. It would prove to be good training for Al’s next project.

The winding down of the Disney arrangement might have made Al Lowe nervous, may have made him wonder if it also meant the winding down of his career — or at least his career with Sierra — as a maker of games. If so, he didn’t have to be nervous very long. Soon after The Black Cauldron wrapped, Ken invited him to lunch to discuss a dangerous idea that had been brewing at the back of his mind for a while now, one that if carried through would send his new, family-friendly Sierra ricocheting back toward the debauchery of Softporn. We’ll join Al Lowe at that lunch, during which he’ll be introduced to the idea that will change his life forever, next time.

(This article is largely drawn from my personal correspondence with John Williams as well as interviews with Al Lowe conducted by Matt Barton, Top Hats and Champagne, and Erik Nagel. Last but far from least, Ken Gagne also shared with me the full audio of an interview he conducted with Lowe for Juiced.GS magazine. My huge thanks to John and Ken!)


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The 14 Deadly Sins of Graphic-Adventure Design (or, Why Ron Gilbert Hated Adventure Games)

In addition to the obvious goals of making a hit game and not getting himself fired, one of Ron Gilbert’s implicit goals in making Maniac Mansion was to force a dialog about the sorry state of the nascent art of graphic-adventure design. Sadly, his message wouldn’t be terribly well-heeded by designers other than his own colleagues at Lucasfilm Games for quite some time. Indeed, I have a theory that there have been far more really bad adventure games created than bad examples of any other gaming genre over the years since Gilbert first tried to set the world on a better path. If that is indeed the case, the causes come largely down to two factors.

The first is that it’s uniquely easy to make an unfair — i.e., a bad — adventure game. Adventures are built not from systems of rules that can clearly be whole or broken, fair or unfair to the player, but rather from reams and reams of hand-crafted content. A designer of a strategy or action game can play her own game to get a good idea of whether it works as it should. A designer of an adventure game, who knows all of the puzzles already, cannot. What separates a good puzzle from one that is too obscure? The only way to find out is to put it in front of people. Thus is adventure design, even more so than other forms of game design, hugely dependent on player feedback — the sort of feedback that’s dangerously easy to dismiss or not solicit at all when the budget starts to go into the red and the calendar starts to slip and everyone just wants to be done with a project already.

The other factor also has to do with feedback, albeit of a slightly different kind, and applies more to graphic than to text adventures. The textual interactive-fiction community, the supposed “amateurs” of the adventure genre, have over the decades developed a rich body of critical theory and best practices explaining how to do text adventures right (not that it’s always followed). The critical dialog around graphic adventures, however, has sadly failed the sub-genre. I get so frustrated when I read reviews of adventure games that tell me that, yes, you’ll probably need to play this one from a walkthrough, but it’s a good game, really it is. No. Just no. Interactivity is the point of games, the thing that sets them apart from every other medium. Why should I play a game from a walkthrough when I can just go watch a movie or read a book? Occasionally there might be a broken game that shines so brightly or innovates so wildly in some other way that it’s worth playing just to appreciate what it tries to be. Even here, though, that appreciation should be tempered with the understanding that what’s being played is still a broken game — a bad game. It’s just broken in more interesting ways than other bad games.

The failure of professional reviewers of the 1980s and 1990s to really address the many problems of the games they wrote about, regardless of the genres in question, isn’t that hard to explain. Not only were the publications they wrote for usually supported by advertisements from the companies whose games they reviewed, but the typical reviewer was harried, given precious little time to cobble together an opinion before the next deadline when the hot new games just had to be inside the magazine to drive sales. Publications that required their reviewers to actually finish the games they wrote about were few and far between. These practical realities plagued the critical dialog around all of the gaming genres, but were, once again, almost uniquely problematic in the case of adventure games. Taken in the context of the mid-1980s, games like (for instance) those in Sierra’s King’s Quest and Space Quest series looked great at first blush, colorful and lively and full of possibility. It took more time than many reviewers were willing and/or able to devote to them to divine their tendency to confound and annoy the player who is earnestly playing them to win, to discern how rotten the game-design meat hidden under all of the audiovisual garnishing really is.

When we turn away from the professionals to look at the everyday players who continued to support the genre despite the constant abuses they suffered, the question of why so few adventures games ever seemed to get called out, to get punished for their bad designs becomes more fraught. It’s honestly hard for me to imagine, but there apparently were fans of the genre who actually enjoyed what most people regarded as its most notorious pitfalls. Others were less enthused, but noted with resignation that “that’s just how adventure games are,” and were apparently more willing to lump it than to leave the genre behind. (For what it’s worth, neither group ever included me. I can remember trying to play Space Quest circa 1988, getting stuck, finally tracking down a walkthrough — no easy task back then — and learning that my problem had been that I’d been standing at the wrong angle whilst examining my space capsule. I just knew right then that that was bullshit, and didn’t play another Sierra game for years.)

The dialog amongst actual designers of graphic adventures has likewise been a historically parched one. Once again, this state of affairs is in marked contrast to the active, ever-questioning conversations that have marked practitioners of the art of text-adventure design for decades now. In the realm of the graphic adventure, bold considerations of the state of the sub-genre by its practitioners, like Ron Gilbert’s own indelible “Why Adventure Games Suck,” have always been thin on the ground. The most thoughtful critical commentary has tended to come from people who dislike conventional adventure games on principle, such as Chris Crawford.

As someone who loves a good adventure game, whether done in text or graphics, maybe I can do my modest little something to change the way we talk about the form’s graphical variant. It seems anyway that this is a good time to try, moving in this blog’s timeline as we are into the late 1980s, when graphic adventures were steadily replacing the old text games in the world of commercial software. Because a concrete example is usually worth a thousand abstract words, I’m going to use as exemplars of all the things one shouldn’t do in a graphic adventure two pieces of terrible design craft from 1986, the year before Ron Gilbert’s frustration with the state of the art led him to try to show the industry a better way with Maniac Mansion.

Space Quest

Space Quest, Chapter 1: The Sarien Encounter was one of the first graphic adventures Sierra released that did not bear the King’s Quest name. As the “Chapter 1” attests, the series was conceived from the beginning as the science-fiction parallel to Roberta Williams’s thriving fantasy franchise. This first chapter, like those that followed, was written by Mark Crowe and Scott Murphy, a couple of Sierra staffers who knocked together a demo for a science-fiction comedy in their spare time that made Ken Williams laugh — always an excellent way to get him to green-light a project. You play a less than motivated space janitor whose ship gets attacked by aliens, forcing you to rush to an escape pod to get away to the nearest planet. Despite the obvious similarity of the premise to that of Infocom’s Planetfall, Crowe and Murphy have always maintained that they weren’t even aware of Steve Meretzky’s game at the time that they wrote Space Quest. Its wit isn’t quite as sharp as that of Meretzky, much less Douglas Adams, but it’s silly and good-natured in its knowing stupidity, and if the game that houses it didn’t persist in screwing you over all the time — we’ll get to that shortly — it’d be quite a fun little romp.


Uninvited, the second graphic adventure from ICOM Simulations, is a horror entry, a relatively underrepresented fictional genre in adventure games of its day. Its premise is as classic — not to say clichéd — as they come: you’ve wrecked your car on a deserted country road and stagger up to a creepy old mansion looking for help. Created by largely the same people who had made Déjà Vu, it mixes, sometimes rather jarringly, an unsettling Gothic atmosphere with some of the sarcastic humor of that older game. But, as with Space Quest, I’d have little to really complain about if only this game’s design wasn’t more evil than the mansion that houses it.

I want to say something very clearly: Space Quest and Uninvited are bad games. This really does need to be stated just that baldly. Yes, they have their charms in the form of humor, graphics, atmosphere, even a fair number of puzzles each that don’t suck, that could actually be fun to solve. Yet none of that matters in the face of one overriding reality: an adventure game that cannot be solved unaided, or for that matter that can be solved only through sheer doggedness and refusal to give in to tedium, is a bad game.

There’s going to be a lot of snark in what follows directed at our two victims, at least one of which, Space Quest, is actually quite a beloved title amongst nostalgics of the genre. I’m not apologizing for this. These are bad games whose designers should and could have known better; they should have taken their craft more seriously before selling these things to the public for $35 or more a pop, and they could have found plenty of examples of better game designs to emulate if they’d just looked around. I do, however, want to emphasize that this doesn’t mean that the folks who worked at Sierra or ICOM are bad people. John Williams of Sierra in particular has been a great friend of this blog, passing along all kinds of insights about the business of games in the 1980s and Sierra’s place there, and I’m sure that most everyone else at both companies was just doing what seemed best to them. As always when I write criticism, it isn’t personal.

So, with that said, let the snark begin.


The 14 Deadly Sins of Graphic-Adventure Design


1. Making puzzles that aren’t solvable through logic or even intuition, only through brute force.

Bad puzzles — not hard puzzles, but bad puzzles — are deadly to a game. Even a single really bad puzzle spoils a game holistically because it means that the player can never trust the game again. Every puzzle that follows will be accompanied by the question of whether it’s worth spending time on or whether it’s just going to be something stupid again. I’m not saying that every player should always be able to solve every puzzle, but I am saying that recourse to the hints should be followed by a sigh and a nod of understanding, not a cry of “How was I supposed to figure that out?” or, even worse, “I’ve just ‘solved’ this puzzle and I still don’t know what actually happened.” An adventure game’s puzzles can never be taken in isolation from either one another or from the rest of the design as a whole, meaning that an adventure can only be as good as its worst puzzle.

Note that I’m not saying that all adventure games should be easy. A difficult game, aimed at the hardcore, is as defensible a creative choice as any other. Still, a fact that all too many designers never grasp is that it’s possible for a game to be hard as nails and yet also to be rigorously fair. (See, for instance, Infocom’s Spellbreaker in the realm of text adventures, or the Myst series in that of graphic adventures.) The conflation of difficulty with unfairness is perhaps the most persistent fallacy in adventure games. The tedious try-everything-on-everything-else mode of play to which it leads has dogged graphic adventures in particular for decades.

Uninvited is a notable offender here. There is for instance the ghost who’s inexplicably afraid of spiders.



A good adventure-game puzzle leaves the player feeling smart.  A bad puzzle, even if solved unaided, just leaves her feeling persistent. That’s a big difference.


2. Cluttering up the game with so much junk that the player has no idea what to do with it all.

The nonsensical puzzles in Uninvited are only compounded by the deadly combination of a limited player inventory and a huge number of takeable objects. Because so many puzzles just don’t make any sense, you have no way of knowing which seemingly useless items amongst all of the innocuous clutter might actually be useful for something. Thus solving a puzzle like the one described above means not just trying everything you’re carrying on the ghost but actually scurrying back and forth in shifts, each time with a new load of objects to try out.


3. Killing the player constantly and without warning.

Frequent, unforeshadowed deaths have always been such a hallmark of Sierra adventures that it almost seems pointless to discuss the subject much further in that context. It was of course this facet of the original King’s Quest that first caused Ron Gilbert to decide that he “hated adventure games” and wanted to make a better. Writing about Space Quest on his blog, an adventure-game fan who calls himself The Trickster discusses the alleged “hilarity” of all of the constant death: “It’s a credit to the developers that you not only happily restore and try again, but you do so with a big smile on your face.” I must say that I’m not sure that most of the deaths strike me as all that hilarious, but that’s as may be. You know what would really be a credit to the developers if the deaths truly are so intrinsic to their comedy vision? If they rewound the story each time you died to let you automatically continue instead of having to save every three minutes, that’s what.

It’s not often that anyone manages to out-Sierra Sierra in this department, but, astonishingly, Uninvited just about pulls it off. You encounter a ghost…

I encounter a ghost in Uninvited...

…and this happens the next turn if you don’t do the one arbitrary right thing — and no, trying to just back out of the room again won’t save you.

...and this happens the next turn if I don't do the one arbitrary right thing. You can expect to die and a restore a few dozen times here alone before you figure out how to proceed.

You can expect to die and a restore a few dozen times here alone before you figure out how to proceed, if you’re even lucky enough to be carrying the item you need in the first place. If not, hope you have a recent save handy. How is this fun again?


4. Locking the player out of victory without her knowledge.

This is perhaps the most problematic and arguable of these sins, in that it comes down to a question of degree and intention more so than any of the others. Many of the bad examples described elsewhere in this article can precipitate this sin as well, but it’s a notoriously hard problem to work around even when a designer makes other, better choices. Virtually all adventure games of the 1980s, including even the best designs from the textual realm of Infocom, offered plenty of opportunities to lock yourself out of victory in the course of their normal interactivity. Those designs that strain the most mightily to make the walking-dead syndrome impossible, like the later adventures of Lucasfilm Games, are often forced to use contrived means that arguably sacrifice too much of that all-important illusion of freedom.

That said, I think we should reserve a special layer of Hell for those designs whose dead ends feel not just like byproducts of their puzzles and other interactive possibilities but rather intentional traps inserted in the name of… what, exactly? Increasing the length of the experience to make the player feel she got her money’s worth? Well, I’m not sure most players will thank you. Both Space Quest and Uninvited are riddled with these sorts of pitfalls that seem to arise from sheer, egregious bloody-mindedness.

Space Quest

Midway through Space Quest, for instance, you encounter a fellow who offers to buy your skimmer (yes, the Force is strong with this game). If you accept his offer, all seems well. The 30 buckazoids he gives you is enough to do the needful, and you can continue merrily on through the plot. Until, that is, you get all the way to the climax, where you gradually discover that you seem to be missing something vital. You needed to refuse his initial offer, holding out for a toss-in jetpack that’s key to winning the game.


When you leave your wrecked car in Uninvited, the first scene you encounter is the “Front Yard” above. If amidst all the excitement you happen to neglect to look in the mailbox tucked away in the right side of the frame, that’s it for you. As soon as you go inside, you become a walking dead, albeit of another stripe from the mansion’s inhabitants: the front door locks behind you, rendering the front yard inaccessible forevermore. Many hours later, you might begin to realize that you missed something somewhere. Now, at first glance this may seem a relatively mild sin compared to the perverse intentionality of the Space Quest example above, a simple result of the interactive nature of adventure games. But think again. Why lock the door behind the player at all? After all, it’s not as if you can actually go anywhere else from here. I can think of two reasons, one being that the designers just wanted to be cruel, the other that they thought it would be good for the atmosphere to be trapped inside the house, and never stopped to consider how this would impact the experience of actually playing the game. Neither does them much credit.


5. Indulging in hunt-the-pixel.

In some ways this sin wouldn’t really come into its own until the 1990s, when screen resolutions increased enough and pixels thus became small enough that it was possible to hide that one fiddly little hotspot inside a detailed scene. Most of us with any experience at all with the sub-genre know and loathe what followed: endless bleary-eyed hours spent slowly painting the screen with the mouse, clicking everywhere. Sierra, still working as they were with their wonky arrow-key-and-parser-driven interface and blocky screens filled with primary colors, couldn’t quite manage that delightful experience in the 1980s. But, never fear, they found other ways to make the player’s life hell that were similar in spirit if not quite in detail.

After crashing-landing in your escape capsule in Space Quest, you dutifully examine it. Nothing of note there. Right?

Space Quest

Wrong. You have to not just examine it, but be standing at just the right position whilst doing so. Then, you get this:

Space Quest


6. Prioritizing the simulational over the experiential even when it spoils the game.

Adventure games are not simulations. This fact seems fairly self-evident, yet it’s amazing how many designers manage to forget it. Space Quest and Uninvited aren’t about the real experience of a marooned space janitor or a marooned car-crash victim; they’re experiential gaming in one its purest forms, ideally offering you interesting puzzles and other interactions in a highly artificial but very exciting, atmospheric environment. There’s no need for elements like the timer in Uninvited that dutifully counts down the hours of the night and kills you if you haven’t cracked the case when a certain number of them have passed. The game is perfectly capable of evoking the delicious tension of exploring a haunted house without actually needing to bring the hammer down — an event that only cheapens the atmosphere anyway in making the unseen horrors seen. Ditto the scant few real-time minutes you have to get off the spaceship at the beginning of Space Quest. One could instead escalate the tension via a narratological approach like that pioneered in Infocom’s Ballyhoo, emphasizing the player’s sense of encroaching doom via little things that occur as she crosses certain milestones in her puzzle-solving and exploring. As it is, the hard timers are just one more annoyance to deal with, forcing her to replay yet again even once she’s bypassed all the other pitfalls in order to optimize her path. It adds nothing to her experience.


7. Actively misleading the player about what she needs to do.


At one point in Uninvited you come upon the scene above, of a grinning disembodied head blocking a passage. The description more than implies that it has something to tell you: “It bounces up and down as if trying to tell you something. However, you can’t figure out what it’s trying to say.” Obviously the puzzle here must to be find a way to communicate. Obviously this creature must have some vital information for you. Right?

Well, no. It turns out that it’s simply sitting on top of an item you need, nothing more. If you happen to be carrying a bird in a cage and fling it at the creature, it becomes “utterly fascinated” and “gives chase to eat it.” Nothing anywhere indicates that it has any special fondness for birds, making this yet another example of a completely inexplicable puzzle solution (ref: Sin #1), but whatever. This puzzle destroys your experience as a player even more so than the usual crappy puzzle because, given Uninvited‘s malicious glee in locking you out of victory as subtly as possible (ref: Sin #4), you’re doomed to spend the rest of the game wondering what more you needed to do here before scaring the creature away. In reality, there’s nothing else you can do — but you can’t know that. And so that nagging worry will remain every time you come upon another puzzle, whether it be sensical or nonsensical, leaving you unable to trust that you aren’t about to beat your head against a puzzle you rendered unsolvable hours ago.

I would guess that this puzzle was not intended to be as cruel as it is. I would further guess that the original puzzle did involve communicating with the creature in some way, that it was changed at some point late in the design, but the text was never updated. Possibly no one ever even thought about it. Still, neglect is no more forgivable than malice in game design. If anything, it only goes to illustrate even more what a slipshod development process this game had. If anyone — anyone — had ever really tried to play Uninvited before its release, it’s hard to imagine how this could have gotten through.


8. Making dynamic events that the player may never see essential to victory.

Space Quest

In Space Quest, the wounded scientist you see above may stagger into your spaceship’s library at the very beginning of the game to deliver a vital message. I say “may” because it’s quite unpredictable when or even whether he will make an appearance. If you know he’s coming, you can be sure to meet him by moving in and out of the room a few times and waiting around therein. If you don’t, however, he’s very easy to miss. This missed connection means that through no fault of your own you will get to spend hours playing through the rest of the game, only to arrive at the climax not understanding how to win and not understanding why you don’t understand. Exactly these sorts of timing issues also made Sierra’s Time Zone from four years before virtually insoluble. I can hardly express how dismaying it is to see Sierra still making these basic design blunders.


9. Confusing diegetic and extra-diegetic functions.

Space Quest

For some reason — maybe because the code was already written? — Sierra loved to put little gambling minigames into their adventures. The problem here is that gambling is obviously dictated by chance, and with a built-in advantage to the house at that, and thus the sums you need to earn require either an astronomical run of good luck or an endless, tedious cycle of saving after wins and restoring after losses. If Sierra must include these minigames — and they can actually be kind of fun in limited doses — why not have the game put a thumb on the scales when necessary to make sure you can’t go bankrupt through no fault of your own and that you can always win the money you need to before the whole thing becomes unbearably boring? Far from doing you any such kindnesses, Sierra instead added a little poison pill to Space Quest just to make the experience extra ugly: if the slot machine comes up all death’s heads, guess what happens (ref: Sin #3).


10. Indulging in guess-the-verb.

Just as hunt-the-pixel is confined to graphic adventures, you might think that guess-the-verb applies only to text adventures. You would, alas, be wrong. Both of our suspects today found a way to implement every text-adventure player’s bête noire, each in its own way. Space Quest, like most Sierra adventures of this period, actually combines the mechanics of a graphic and a text adventure by including a primitive parser for issuing commands that leaves much to be desired, but does manage to shoehorn both hunt-the-pixel and guess-the-verb into the same game.


But the real star of the two in this department is Uninvited, which despite offering just eight clickable verbs to choose from still manages to confound and frustrate its player. You might think you need to “operate” the water taps in the bathroom, but, no, you have to “open” and “close” them. Later versions corrected this, proof that a) the difficulty arose from carelessness rather than malice and b) that no one had ever actually played Uninvited before it got released (I think we’ve heard both of these before).


11. Requiring fiddly and arbitrary text inputs without clarifying what is needed.

Again, you might think that this syndrome would be confined to text adventures. Again, you’d be wrong.


At one point in Uninvited you need to enter the combination to a safe. Trouble is, even once you think you’ve figured out what the combination should be you don’t know what format the game expects. (It turns out to be XX-XX-XX, for anyone unwise enough to be playing along at home.) So, you’re left to not only contend with piecing together three numbers from clues spread all over the game and then trying to guess their order, but you can never feel quite sure whether a rejected input was rejected because you actually had the wrong combination or because you didn’t type it in using the exact format the game expects. Would it have killed the designers to allow a range of possible formats? And weren’t graphic adventures supposed to get us beyond stuff like this?


12. Insulting your player, especially after you’re the jerk who’s just capriciously and unfairly killed her.

This is my personal pet peeve.

Space Quest

At the beginning of Space Quest, your ship is beset with marauding bands of space pirates who, if they catch up to you, shoot you down instantly. A message that “you hear footsteps” is the vital clue that you have a few seconds to seek cover, but often, if you’re caught in the middle of an open room, there’s just nowhere to go (ref: Sin #3). After it kills you, the game adds insult to injury via the charming message above. Screw you too, game. No, really. Screw you.


13. Not paying any attention to any of the games anyone else is making.

A quote from Ken Williams, co-founder of Sierra, upon being asked about his own reaction to Lucasfilm’s Maniac Mansion:

We were fairly phobic about playing or studying competitors’ products. I refused to hire anyone who had worked at a competitor, and really didn’t want our team focused on competitors’ products. Sierra always tried to consider ourselves as leaders, and wanted to forge our own path into the world. I didn’t want to fall into the trap of watching what competitors did and then releasing a “me too” product a year later. That’s a formula for disaster.

Even leaving aside the vaguely passive-aggressive quality of these words, I’m rendered speechless. I found this attitude breathlessly wrong-headed back when Scott Adams expressed it, and it doesn’t sound any better coming from Ken Williams. What kind of work could one expect from a novelist who never reads novels? From a musician who never listens to music? In the case of games, what you can expect — from the companies helmed by Scott Adams and Ken Williams alike — is a stream of “products” that relentlessly continue to make the same mistakes over and over, blissfully unaware that others have demonstrated how to do it so much better. No one has a monopoly on good ideas, and to imagine that being culturally aware of the very creative form that you’ve chosen to make your career equates to becoming a follower rather than a leader is, to borrow from Ken, “a formula for disaster” in terms of good game design if not the commercial market. I’ve learned again so many times whilst researching for this blog how the best designers, the makers of the best games, are characterized by an openness to the world around them, a willingness to play and study “competitors’ products” that’s just the opposite of the sentiment expressed here, all in order to meld those ideas with their own to create a better whole. See, for instance, Sid Meier, who has always been very forthright about the huge debt his masterpiece Pirates! owes to Danielle Bunten Berry’s innovative but not-quite-there-yet Seven Cities of Gold. A creative form can’t hope to develop without this sort of cultural dialog. This is simply how the culture of creativity works.

Small wonder, then, that so many Sierra games were so broken. It’s a miracle that their track record wasn’t worse. One of the most frustrating things about early graphic adventures is that most of the problems from which they suffered had already been encountered, discussed, and at least to some extent solved by Infocom. After all, graphic and text adventures share enough in common that all but one or two items on this list apply equally to both. Yet here were the graphic-adventure designers starting again from square one, doomed to repeat design mistakes due to their unwillingness to consider the lessons of a closely related sub-genre.

But then, the games industry has always fetishized technological developments at the expense of the fundamentals of good game design. One can’t help but think here of Ken Williams’s longstanding “ten-foot rule” — “If someone says WOW! when they see the screen from ten feet away, you have them sold.” — a philosophy that neatly sums up everything good and bad about Sierra over the course of almost two decades as a leading light in adventure games. In an extended 2007 conversation with Warren Spector, Richard Garriott of Ultima fame described how in his opinion the industry’s obsession with the technology that goes into game-making serves as a continual reset button on the basics of game design.

Each time you get one of those major technology influxes, the quality of the graphics goes way up but the gameplay goes back to the simplest again because the bells and whistles have become so much cooler that you don’t need any depth. However, to compete with that [technologically pioneering title] you have to add depth, and to compete with that you have to add more depth, etc., until the next big technological advancement, when everything resets again back to that lowest common denominator of gameplay.

The arrival of marvelous new technologies for making graphic adventures — the ICOM engine, Sierra’s AGI, Lucasfilm’s SCUMM — served to blow away a growing library of design wisdom as if it had never existed, leading to games like Space Quest and Uninvited that tried to survive on the bells and whistles of their technological gimmicks alone. Back in the late 1980s, with the punters eager to show off the audiovisual capabilities of their new 16-bit machines, perhaps that was good enough. But in the context of today it certainly isn’t, leaving us with nothing more than — one more time, with feeling — two really bad adventures games.


14. Not soliciting player feedback.

Not listening to your peers is one thing, but not listening to your own players is quite another. This is the deadliest sin of all, the most surefire way to make a bad adventure game.

The adventure genre is sometimes characterized as a contest between designer and player, but that’s entirely the wrong way to look at it, for in such a contest the deck must always be hopelessly stacked in favor of the designer. It’s simplicity itself to design an unwinnable adventure game: just include some necessary interaction that’s so bizarre, so obscure that no player would ever try it. We as players are dependent on the designer’s good-faith willingness to play fair with us, her ability to pose problems that are satisfyingly challenging but reasonable and solvable. That’s a tough balance to find, one that can only be attained by putting a game in front of lots of eyes, getting lots and lots of player feedback. Testing is vital to any other form of game, but with adventures it can mean everything. A terrible adventure can become a great one following just a few weeks of testing. In no other genre is the line between success and failure so fine. Tell me whether and how much testing an adventure has received and I can generally tell you, right there and then, whether it’s an adventure that’s worth playing.

Sierra’s testing process for Space Quest can be summed up easily: there wasn’t one. No, really. It wasn’t until 1987’s Leisure Suit Larry in the Land of the Lounge Lizards that Sierra started putting their games through a testing period. Even afterward, testing was too often shortened or dropped when market pressures demanded. I don’t have the same specific knowledge of ICOM, but given Uninvited‘s constant crimes against its player I’d be shocked to learn that they bothered to collect any feedback at all on it.

Much as I hate to always be using Infocom as a bludgeon with which to beat Sierra and others, I have to make note of the huge contrast between Sierra on the one hand and Infocom on the other when it comes to testing. Infocom had by far the most extensive and serious testing program in the industry. By 1985 their internal testing department number around ten employees, who would spend many hours each with each new game. This would be followed by two rounds of outside testing involving a total of about fifteen to twenty loyal Infocom customers. Sierra, in contrast, did… nothing. This meant that they had no idea how people were actually experiencing the games they made. Sierra’s technology was looking pretty snazzy by the late 1980s, Infocom’s (at least at first glance) pretty moldy, but can you guess which company made better games?


(The first three Space Quest games — and, in another package, the last three — can be purchased from Uninvited is available on Steam.)


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The Unmaking and Remaking of Sierra On-Line

King's Quest

What happened for Ken and Roberta Williams in less than three years would have gone to anyone’s head. As the 1980s dawned, their lives were utterly ordinary. Ken was a business programmer putting in long hours every day in Los Angeles, Roberta his pretty, quiet, vaguely dissatisfied stay-at-home wife. Six months later she was a published game designer (to the extent that description meant anything in 1980), and the couple was sitting at their kitchen table opening the mail in disbelief as orders poured in for their little homemade adventure game. A year later, Ken was head of a burgeoning software house in their dream setting, nestled in the heart of the California Redwoods, and Roberta was his star designer. A year after that, they and the company they had built were software superstars. Glossy magazines and television shows begged for access and interviews; entertainment moguls flew them to New York to wine and dine them at 21 Club; venture capitalists lined up to offer money and advice, telling them they were at the forefront of the next big thing in media; big corporations offered to buy their whole operation, with starting offers of $20 million or more. Big franchises approached to talk about licensing deals: Jim Henson Associates, Disney, the Family Circus comic strip. For Ken, two of whose greatest heroes were Jim Henson and Walt Disney, such offers were flabbergasting. Late in 1982 IBM, by at least some measures the biggest, most powerful company in the world, humbly came knocking at the Williams’ door to ask if they’d be willing to work with them to develop software for their new home computer.

Yes, it would have gone to anyone’s head. Ken said yes to just about everyone, with the exception only of the outright buyout offers; he was having far too much fun to entertain them. The pundits, advisers, and investors that surrounded Ken were all telling him that the new low-cost home computers were the wave of the future, destined to replace the old Atari VCS game console and its competitors in the hearts and minds of consumers. This was the new gravy train, and the key to riding it was to get lots and lots of product out there to feed customers hungry for games for their new Commodore VIC-20s, Texas Instruments 99/4As, and Coleco Adams. Don’t stress too much about any given title, they said; just get lots of them out there. Simpler games were actually better, because then you could port them more quickly from platform to platform and pack them onto cartridges for all those ultra-low-end users without even a cassette drive. Ken, with these words ringing in his ears, dutifully made plans to push out 100 separate products in 1983 alone. He amassed a fleet of programmers to churn out action games which could be easily ported from platform to platform. Sierra spelled out this new approach in their “strategy outline” for 1983:

We believe the home-computer market to be so explosive that “title saturation” is impossible. The number of new machines competing for the Apple/Atari segment in 1983 will create a perpetually new market hungry for winning 1982 titles. We will exploit this opportunity.

Mr. Cool advertisement VIC-20 advertisements
Housing his growing fleet of salaried, workaday programmers — Ken had decided that dealing with artistically-tempered programmers like John Harris of Jawbreaker fame just wasn’t worth the trouble, that programming really shouldn’t be considered a creative endeavor at all — was soon becoming a problem. Growing technical, clerical, marketing, and warehouse staffs were also pushing the company’s total head count rapidly toward 100. Thus when the developer who owned Sierra’s office facilities offered to build a brand new building to house the company, a lovely place which perfectly suited the company’s image (if not, increasingly, its reality) as a clan of computer artisans living in the woods, Ken happily acquiesced, accepting rent in the vicinity of $25,000 per month.

The Sierra "redwood" building, custom-built for them in 1982

The Sierra “redwood” building, custom-built for them in 1982

The new offices weren’t the only building contract Ken signed around this time. Figuring that if they were going to be entertainment moguls they needed to live the part, Ken and Roberta hired an architect to design a sprawling 10,000 square-foot, $800,000 house — huge money in this rural area — on the Fresno River, complete with racquetball and volleyball courts, full-length wet bar, and a mini-arcade with all the latest games.

But by the time Ken and Roberta moved on Labor Day weekend, 1983, the fantasy of their lavish housewarming party, which included a professional comedy troupe brought in from San Francisco for the occasion, was undercut by some slowly dawning realities. Sierra’s first big partnership with Big Media, on the Dark Crystal game, had been a major artistic and commercial disappointment, done in by the tired old Hi Res Adventure engine that powered it and a rote design by a Roberta Williams who seemed determined not to grow past what she had done for Mystery House. Their one real hit of the year, meanwhile, had not been any of the titles from Ken’s new programmers, but rather John Harris’s loving, officially licensed port of the arcade game Frogger, a port done so well that some said it surpassed its inspiration. Alas, Frogger was the last game Harris did for Sierra; he had left some time before, having signed on with Synapse Software, whom he considered more quality-oriented. It was already beginning to dawn at that party that they might actually make less this year than they had the last even as the new building and growing staff had increased their expenses enormously. Soon after, things really started to go south.

Much of the software that Sierra was now producing was on cartridges, which were both more expensive to produce than disks or tapes and took much longer to duplicate. With much of the industry following Sierra’s plan of churning out new games practically by the dozen, production capacity at the relatively limited number of facilities capable of making cartridges was at a premium. Sierra was forced to place huge orders in June or July for the games they hoped to be selling huge numbers of come Christmas. But a funny thing happened during the six months in between: the market for the VIC-20, the TI 99/4A, and the Coleco Adam, the machines for which most of these cartridges were produced, collapsed. Jack Tramiel, you see, had won the Home Computer Wars of 1983 by then, driving TI right out of the market. In the process, he had just about killed his own VIC-20 as well; the price of the vastly more desirable and capable Commodore 64 had dropped so low that there was little point in buying a VIC-20 instead. As for the Adam… well, it never had a chance; by the time it arrived the war was largely over and the victor already determined. The Commodore 64 rocketed out of that Christmas the new center of the gaming universe, a position it would hold for the next several years. Yet all Sierra had to sell Commodore 64 owners were a few simple games ported from the VIC-20. And they had tens of thousands of cartridges, millions of dollars of inventory which they couldn’t move for ten cents on the dollar, sitting in warehouses. Meanwhile their shiny licensing deals were also turning out to be of little benefit to the bottom line. Sierra felt that they were doing all the work on these and all the profits — what little there sometimes were — were going to the licensees. As 1984 ground on, it became clear that the company was in the most dire of straits, unable to even make their mortgage payments on their fancy new office building.

The only thing to do was to start cutting. In a matter of days the company shed the extra skin it had built up, going from 100 employees to an absolutely essential core of about 20. A desperate Ken went to Sierra’s landlord and offered him a 10% share in the company if he would just forgive them the rent for a few months, while they got back on their feet. Figuring that 10% of a dead company was worth less than the rent he might be able to get out of them now, he said no thanks. In the end Ken was able to negotiate only to give back some of the building for other tenants. He and Roberta and their closest associates paid some of the remaining rent for a while using second mortgages and personal credit cards. It looked like this dream they had been living was about to end less than four years after it had begun, that soon they might end up right back where they had started in the suburbs of Los Angeles. They might have packed it in but for one remaining hope: that contract they had signed with IBM back in the halcyon days.

Sierra’s relationship with IBM actually went back even further than that contract. IBM first partnered with Sierra during the run-up to the original IBM PC’s launch in 1981, when they hired them to port The Wizard and the Princess, one of the biggest Apple II titles of that year, to their new machine. Sierra first experienced the legendary IBM secrecy then. Prototypes would arrive in X-ray-resistant lead chests sealed with solder, and were expected to be stored and used in windowless rooms that were to be kept locked at all times. Despite being a relatively minor part of the PC’s launch, Sierra, and Ken in particular, got on well with IBM. For all the party-hearty persona Ken could put on (as well described in Hackers and elsewhere on this blog), he had spent his previous life working for big technology companies like IBM. He understood how they worked, knew what it meant to shake down a new computer system and find the bugs and flaws while also obeying the rules of corporate hierarchy. IBM likely found him a refreshing change from both the un-technical MBAs and the technically masterful but socially unsophisticated hackers that were most of his peers. At any rate, they came back to Sierra soon after initiating the PCjr project.

IBM flew Ken and Jeff Stephenson, the man who was quickly assuming Ken’s role as hacker in chief at Sierra as Ken got more and more absorbed with the business side, out to their offices in Boca Raton, Florida. After the NDAs and other legal niceties that were part and parcel of dealing with IBM, they explained what the PCjr was to be and asked them to pitch some software that might make a good fit. Ken and Jeff made a number of proposals that were accepted, including HomeWord, an easy-to-use, casual word processor with an early graphical user interface of sorts which Ken and Jeff were already working on; it would wind up IBM’s official word processor for the PCjr. But the most important proposal, the biggest in the history of Sierra On-Line and one which would change adventure gaming forever, was made up on the fly, drawn up on the back of a napkin during a pause in the proceedings.

Sierra was still known most of all for their Hi Res Adventure line of illustrated adventure games. Unsurprisingly, IBM very much wanted something along those lines for the PCjr. But they had some specific requests for changes from Sierra’s traditional approach, which if nothing else proved that not everyone at IBM was as blissfully ignorant of gaming as legend would have it. They asked for a game that could be replayable, that would be more dynamic and complex in its world modeling, sort of like Ultima and Wizardry (adventures and CRPGs were not yet clearly defined separate genres at this point). They specifically asked that puzzles have multiple solutions, that there be many different possible paths through the game.

Ken and Jeff sensed that they really wanted Sierra to push themselves, to get beyond the tried-and-true Hi Res Adventure model. And with good reason: as the sales for The Dark Crystal were about to show, Sierra desperately needed to raise their game if they wanted to keep their hand in adventures at all. Next to the games that Infocom was putting out, the Hi-Res Adventure games were painfully primitive. Yet how should they try to compete? Most other publishers, witnessing Infocom’s success with pure text, were beginning to shift their emphasis back to the parsers and the writing, de-emphasizing their pictures or removing them entirely. Infocom, in others words, was replacing Sierra as the model to be emulated. Ken instinctively sensed that this was not the right bandwagon for Sierra to leap aboard, much as they respected the technical accomplishment in Infocom’s games. They were movie people rather than book people; as Ken later said, Sierra had a “mass-market” sensibility which contrasted with Infocom’s “cerebral” approach. Rather than try to ape Infocom like other publishers, why not zig while everyone else zagged, double down on graphics while de-emphasizing text? Besides, one of the main selling features of the PCjr was to be its bright 16-color graphics. Shouldn’t its showcase adventure take advantage of them?

King's Quest

When IBM joined them again in the conference room, Ken and Jeff made their pitch for a new type of adventure game. Most of the screen would be given over to the graphics, like in the Hi Res Adventures, but the interactivity would now also extend to this part of the display. The player’s avatar would be visible onscreen, with the player able to move him around within each room using a joystick or the arrow keys. The player would still have to type non-movement commands, but now positioning within each room would play an important role: you would have to move right up next to that old tree stump to peer inside, walk up to the kindly forest elf to talk to him, etc. Some text would still have to remain to explain some of what happened, but much of the experience would be entirely visual, more movie than book. Action sequences requiring precise timing and coordination could be introduced. The system also promised to introduce the kind of dynamism that IBM desired in other ways. Other characters and creatures could wander the world, to be dodged, fought, or befriended. What we would today call emergent behavior might arise: the player might hide behind a handy tree when the wicked witch suddenly popped onto the scene. It would be a showstopper, conforming to Ken’s ten-foot rule for software marketing while also introducing whole new tactical layers that had never been seen in adventure games before. IBM signed on happily.

The reaction in Oakhurst was not quite so enthusiastic. Some felt that Ken and Jeff had promised IBM the moon, that this was simply a leap too far. Perhaps remembering Sierra’s last two adventure games, both of which had gone through long, painful development cycles for little commercial reward, they pointedly suggested that Ken go back to IBM and explain that Sierra had bitten off more than they could chew, cut the proposal down dramatically to something more realistically achievable, and try to get IBM to accept it. Ken, realizing that any such action would destroy his credibility with IBM forever, absolutely refused. He pointed out that they had 128 K of memory to work with for this project, a huge figure in comparison to the 48 K they’d had for the Hi Res Adventure games. He found a critical ally in Roberta, the person who would have to actually design for the system. She simply asked questions until she felt she understood the system and what it would and would not be capable of, digested IBM’s desires for a more dynamic game than was her previous wont, then went to work. Eventually the grumbling mostly ceased and the rest of the staff followed her example.

What with Ken having a company to run, the heavy lifting of turning the proposal into a game engine largely fell to Jeff Stephenson. Just like the Hi-Res Adventure engine, this one was designed to be reusable and extendible from the start. It was initially known as the Game Adaptation Language, or GAL. Ken, however, loathed the cutsiness of that acronym, and it was eventually renamed to the Adventure Game Interpreter, or AGI. (I’ll refer to the system as AGI from here on for the sake of consistency.) Soon the trucks bearing the familiar lead-lined crates began arriving in Oakhurst again, and development began in earnest on both the engine and the game it would run. The team chosen for the task consisted of Roberta and about half a dozen programmers and artists. The PCjr projects as a whole, which included the adventure game, HomeWord, and several others pieces of software, were given a top-secret code-name: Project Siesta. Still, it’s hard to keep anything a secret in a small town like Oakhurst. Word quickly spread around town: “The big fucking company is in town again.”

Some of the process of developing the first AGI game, eventually to be named King’s Quest, was not that far removed from the days of Hi Res Adventure. The artists still drew each scene on paper using colored pencils. These drawings were then traced using a graphics tablet connected to a computer, where they were stored using the vector-graphics techniques Ken had developed back in the days of Mystery House and The Wizard and the Princess. (When playing King’s Quest on older, slower hardware you can see each new room being drawn in line by line. Fascinatingly, what you are actually seeing there are the motions of the stylus being guided by the person who first traced the image all those years ago. Early King’s Quest versions let you see the process more clearly via an undocumented “slow draw” mode that can be activated by pressing Control-V.) Thanks to this evergreen technique, the image of each room occupies only .5 to 2.5 K. The same data also tells the interpreter where Sir Grahame, the game’s protagonist, can and cannot walk. Boundaries, such as the castle walls you see in the screenshot above, were traced with a special flag activated and incorporated right into the image itself.

Perhaps the trickiest problem that Jeff Stephenson had to wrestle with stems from the fact that we view each room in the game from a parallel perspective. Thus the game needs to account for the z-axis in addition to the x- and y-axes to maintain the illusion of depth. Each object in each room is therefore given something Jeff called its “priority,” essentially its position on the Z-axis. An object’s priority can range from 1 to 15, and increases as it gets closer to the “back” of the room. In drawing a scene, the interpreter draws objects of lower priority after those of higher priority. Say that a tree is positioned on the screen at priority 9. If Graham moves vertically, “deeper” into the screen, to, say, priority 11, then moves horizontally “behind” the tree, the tree will conceal him as expected. Up to four moving characters can be in a single room, the interpreter constantly adjusting the onscreen image to account for their movements.

King's Quest

The game logic is described using a simple scripting language which is once again descended from the system Ken had developed for the Hi Res Adventure line. Let’s take a look one small piece of the scene shown above. In addition to our alter ego Grahame, it shows a goat — “object” number 14 — who wanders back and forth in his corral, which in turn spans two rooms, numbers 10 and 11; the room shown above, the leftmost, is room 10. The goat continues to wander unless and until he is tempted to join Grahame by a scrumptious-looking carrot. Here’s how the goat’s logic in room 10 is described in AGI:


So, and without getting too lost in the weeds here, if we do not “have” the goat and are not showing him the carrot, and the goat has hit the edge of the screen in his wanderings, remove (“erase”) him from room 10 and put him in room 11. Room 10 alone has 180 such lines of script to describe all of its interactive possibilities. Like most software, an AGI game is more complex than it looks. This is true from the standpoint of both the engine programmers and the scripters. In the context of its time, AGI is nothing less than a stunning technological tour de force — one which, like all the best software, looks easy.

The technical virtuosity on display here made it rather easy for reviewers of the time to lose sight of the actual game it enabled, a painfully common phenomenon in the field of videogames. Indeed, I was anticipating reviewing King’s Quest more as a piece of technology than an adventure game, particularly given that I frankly don’t think very highly of Roberta’s work on the Hi Res Adventure line. I was, however, pleasantly surprised by her work here. King’s Quest‘s plot is almost as basic as that of the original Adventure: the kingdom of Daventry is in some sort of vaguely defined trouble, and the aging King Edward needs you, the brave knight Sir Grahame, to find three magic items that can save it. Since he conveniently has no heirs, do that and “the throne will be yours.” King’s Quest is another treasure hunt, nothing more or less.

Still, and making allowances for the newness of the technology, Roberta does a pretty good job with it. Many of the characters and situations you encounter as you roam Daventry are drawn, and not without a certain charm, from classic fairy tales: Hansel and Gretel, Jack and the Beanstalk, Rumpelstiltskin. The latter is at the core of the one howlingly awful puzzle in the game, which starts out dodgy and just keeps layering on the complications until it’s well-nigh impossible.

King's Quest

(For the record: you meet an old gnome-looking sort of fellow who gives you three chances to guess his name. If you’re familiar with your Brothers Grimm, you might divine that he’s Rumpelstiltskin given the fairy-tale characters everywhere else in the game. But, no, “That is very close but not quite right.” Okay, you do have a note you found elsewhere which says, “Sometimes it is wise to think backwards.” So, “nikstlitslepmur.” No — “You have the right idea, but your thinking is just a little bit off.” It turns out you have to write the name using a backwards alphabet.)

But even here the IBM design brief saves Roberta from her worst instincts. There is, thank God, an alternate way to proceed without solving this puzzle, even if it does cost you some points. And most of the other puzzles are… not that bad, actually. Some are even pretty clever. That may sound like damning with faint praise, but given some of the absurdities of Time Zone it’s nevertheless praise indeed. There are a huge number of ways to go through King’s Quest, what with all of the alternate solutions on offer, and the game feels consciously designed in a holistic sense in a way that no previous Roberta Williams game did.

King’s Quest also makes use of most of the new possibilities afforded by the AGI system. There are enemies to be dodged and eventually dispatched — the witch out of Hansel and Gretel is particularly harrowing — and tricky action sequences to be navigated. King’s Quest is mostly a competent, enjoyable game even when divorced from its place in history as the first use of the revolutionary technology that powers it. It’s also reasonably solvable, at least if you aren’t too fixated on getting the maximum possible points. Realistically, it needed to be no more than a technological proof of concept to be a bestseller, but it manages to be considerably more than that. It acquits itself very well overall as the herald of a new paradigm for adventure gaming.

As development continued and Sierra’s financial position began to look more precarious, stress began to mount. Ken’s wish to just find average and uncreative but reliable programmers was perhaps amplified more than ever by some of the characters he ended up having to assign to the King’s Quest project. Whether because of its location near the old hippie meccas of northern California or just something in the water, Sierra always seemed to be filled with eccentrics despite Ken’s best efforts to run a more buttoned-down operation. One fellow was particularly noted for his acid consumption and his fascination with Fozzy Bear, and looked freakish enough that (in John Williams’s words) “when he went into a restaurant, everyone looked at him.” Another, similarly “off” programmer acted like a cross between a mad scientist and Zaphod Beeblebrox of Hitchhiker’s Guide to the Galaxy fame. Near the end of the project one developer, angry at the long hours he had been working, held a critical piece of code ransom until Sierra paid him for dozens of hours of overtime to which he felt entitled. They agreed to pay, got the code, and promptly reneged, citing a clause in American contract law which says that a contract is null and void if one of the parties signs under duress.

When IBM officially unveiled the PCjr and its horrid Chiclet keyboard in November of 1983, Sierra was as surprised as anyone. For all their involvement in the machine’s development, they never had access to a real production model. Ken had to go down to ComputerLand and buy his own, just like everyone else, when the PCjr shipped at last in March of 1984. His first machine didn’t remain in his possession for very long. He went to the movies on his way home, leaving it in his car, only to find it stolen when he returned. That must have seemed like a bad omen coming to fruition as it became more and more clear that the PCjr, seemingly Sierra’s last hope, was flopping in the marketplace.

King's Quest

And that must have seemed a double shame because — and I know I may seem to be belaboring the point, but I can hardly emphasize this enough — King’s Quest was amazing in its time. Even magazines devoted to other platforms felt compelled to talk about it; it was just that revolutionary. King’s Quest, marketed under IBM’s official imprint with cover art apparently drawn by someone who had never seen the game, did sell pretty well by the standards of IBM PCjr software, but there just weren’t enough PCjrs being sold to save Sierra. Similarly, a version for the PCjr’s bigger brother, the IBM PC, sold well by the standards of games for that platform, but the entertainment market for such a business-computing stalwart wasn’t up to much. Although the AGI system had been designed to be portable, it had also been designed to run in 128 K of memory. This locked it out of the typical unexpanded Apple IIe (64 K) and the biggest gaming platform in the country, the Commodore 64. Sierra had exactly the right game on exactly the wrong platform. It seemed Ken had backed the wrong horse, a final bad decision that looked to have doomed his company. The situation just got more and more desperate. John Williams, Sierra’s marketing director, recalls placing media buys around this time with no idea how he was going to pay for them when the invoices came due: “This is either going to help, in which case we can deal with the cost of these and maybe negotiate payment on it — or it won’t work and we’ll be gone” anyway.

Two new machines played a big role in saving Sierra. Just a month after the PCjr finally shipped to stores, Apple announced and shipped the fourth incarnation of the Apple II, the IIc. We’ll talk a bit more about it in a future article, but for now suffice to say that the IIc was designed to be a semi-portable, closed appliance computer, in contrast to the hacker’s laboratories that had been previous Apple II models. Most critically for our purposes today, the IIc shipped with 128 K of memory. Its commercial performance would ultimately be rather lukewarm, but it did prompt many users of the older IIe model to upgrade to (at least) 128 K to match its capabilities. In time there were enough 128 K Apple IIs to justify porting the AGI interpreter to the platform.

But it was the Tandy 1000 that really saved Sierra in the most immediate sense, that gave that critical mass of 128 K Apple II users time to amass. It was introduced just as 1984, the most difficult year in Sierra’s history, was winding down. In many ways it was what the PCjr should have been, with the same graphics and sound capabilities and IBM PC compatibility in a smarter, more usable and expandable package. And it was sold in Radio Shack stores all over the country. In some areas the local Radio Shack was the only place within 200 miles to buy a computer. Sierra smartly developed a strong relationship with Radio Shack in the wake of the Tandy 1000’s announcement. Few other software publishers bothered, meaning that King’s Quest and other Sierra games stood almost alone on the shelves in many of these captive markets. The Tandy 1000, combined with the slowly increasing user base of expanded Apple IIs, gave King’s Quest the opportunity to slowly pull Sierra back from the edge of the abyss, particularly since much of the game’s $850,000 development cost had been funded by IBM. It would take time, but by the end of 1985, with King’s Quest II now already out and doing very well, the company was paying off debts and beginning to grow again.

Ken, Roberta, John, Jeff, and their closest associates had, much to their credit, stuck to their guns and not made the perfectly reasonable decision to pack it in. But they had also, as Ken well realized, gotten very, very lucky. Without the Tandy 1000 and few other lucky breaks, Sierra could easily have gone the way of Adventure International, Muse, and other big software houses who were flying high in 1982 and dead in 1985. As he recently said, it had all been “fun and games” for the first few years. Now he understood how quickly things could go bad with a few wrong decisions, understood what a fragile entity Sierra really was. Most of all, he never wanted to go through another year like 1984 again. The Ken Williams that emerged from that period was, like his company, changed. From now on he would do a remarkable job of balancing ambition with caution. This capacity to change and learn from his mistakes, much rarer than it seems it ought to be, was perhaps ultimately the most important quality he brought to Sierra. He reoriented his company to stop chasing fast bucks and to focus on a smaller number of quality titles for a modest number of proven platforms, and accumulated a stable of designers, programmers, and artists whom he treated with respect. They in turn did good, occasionally great work for him. Sierra Mark II, leaner, humbler, and wiser, was off and running.

(My huge thanks once again go to John Williams for contributing so many of his memories to this article. Hackers by Steven Levy was also invaluable for what I believe will be the last time at last, as we’ve now moved beyond the period it covers. An article in the February 1985 Compute! breaks down the AGI system in unusual detail for a contemporary source. If you want to know more about its technical side, it’s been documented in exhaustive detail since. If you just would like to play King’s Quest, it’s available in a pack with King’s Quest II and III at Good Old Games.)


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The Legend of Escape from Mt. Drash

The only published advert for Escape from Mt. Drash

Ultima collectors are a hardy and dedicated lot, not only authoring web sites but even huge books on their passion. An oddity called Ultima: Escape from Mt. Drash has for years been rivaled only by the original hand-assembled Akalabeth as the Holy Grail for these folks. Drash, a game for of all platforms the lowly Commodore VIC-20, trickled out of Sierra in the spring of 1983, achieved miniscule distribution and miniscule sales, then vanished from history. For some years there was reason to wonder whether it had actually been released at all, rather than only being something that came and went from a single advertisement (as shown above, from the July 1983 Compute!) and a few product catalogs. Only in 2000 did a working copy of the game finally surface on the Internet, the source being an Indiana teenager whose parents had come home from a garage sale with it several years before.

As befits a Holy Grail, a legend sprung up around Drash that consisted of a few known facts woven together within a tapestry of conjecture. Drash, the story went, was an attempt by Sierra to make a quick buck off the Ultima name by releasing a slapdash game to the VIC-20 market, terra incognita to Richard Garriott, without his knowledge or consent. The implication is that someone at Sierra eventually got nervous about this dubious scheme and buried the game — in some versions of the story literally, by dumping remaining copies into a landfill in a tale that echoes the (itself likely exaggerated) tale of Atari’s dumping of millions of E.T. cartridges into a New Mexico landfill that same year. It’s a glib story which seems to explain much about the game’s obscurity while also investing it with a nice dollop of the nefarious, a plus for collectors of an industry that, let’s face it, isn’t exactly rife with the sort of dark secrets and forbidden fruits that their pals who collect, say, vintage records get to enjoy. Yet it’s also a story that doesn’t stand up to scrutiny, to an extent that it’s hard to understand how so many bright people could buy into it. There are two serious objections, either of which would make it highly improbable. Together they make it impossible to believe.

We should first of all take note of the author of Drash: Keith Zabalaoui. Zabalaoui was a member of what I somewhat facetiously called Garriot’s “entourage” in my previous post, one of his old high-school running buddies who hung around with him in Houston and helped from time to time with his various projects. It could only have been through Garriott that Zabalaoui came into contact with Sierra in the first place. So, the legend requires us to believe that Zabalaoui met the folks at Sierra through Garriott and sold them a game, then agreed with them to secretly release it as an illegitimate knockoff of his friend’s work. Finally, after publishing the game and receiving at least some sort of royalties he continued to keep the whole affair a secret from his buddy. That’s behavior that borders on the sociopathic. There are also some serious plotting problems to this little narrative; didn’t Richard ever say, “Hey, Keith, whatever happened to that game you were working on for Sierra?”

And then let’s look at this from the other side, from the viewpoint of Sierra. Yes, the company may have started with advertising pasted together from newspaper clippings around Ken and Roberta Williams’s kitchen table, but those days were already long gone by early 1983. Sierra was by then negotiating licensing deals with Big Media players like The Jim Henson Company and accepting millions from venture capitalists who saw them as major players in a major emerging industry. Can we really believe that such a company, which by now employed a substantial legal team, would risk their reputation by sticking someone else’s trademarked name on a game in the hopes of making a quick few (tens of?) thousands of dollars and maybe sticking it somehow to Garriott, the man who had recently jilted them? As John Williams says, “Sierra On-Line management was young but not stupid.” Ken Williams had been closely involved in the complications of securing for Garriott and Sierra legal right to the Ultima name from the now defunct California Pacific after Garriott had first agreed to sign with Sierra. To imagine that he would then just blatantly steal the trademark is… well, absurd is perhaps being kind. To imagine that the legal team the venture capitalists insisted be in place would even allow him to do so is to fail to understand how such relationships work.

So, the true story is, as these things so often go, more prosaic than the legend. Zabalaoui did visit Sierra in Garriott’s company, where he was inspired to start work on a simple maze-running action game. When he eventually showed the finished product to them, they were doubtful. It wasn’t a terrible game, but it wasn’t a great one either. And by early 1983 the huge but breathtakingly short-lived VIC-20 software market had already passed its peak and started on a downward slope that would soon turn into a veritable cliff as the ever-plunging price of the vastly more capable Commodore 64 made the older machine more and more irrelevant. And Zabalaoui’s game required more than just a VIC-20: one also needed to have the 8 K memory expansion (to boost the machine’s RAM from just 5 K to 13 K) and a cassette drive, since it was too large to be installed onto a cartridge. Most of the kids who owned VIC-20s as learning toys or game machines didn’t equip them with such luxuries. Sierra hemmed and hawed, and then made a suggestion: if they could maybe market it as an Ultima that might help… Garriott was perhaps not thrilled with Sierra at this point in time, but he was always good to his friends. When Zabalaoui came to him with Sierra’s request, Garriott agreed, likely more as a personal favor to someone who had helped him out with his own projects quite a bit in the past than anything else. Today, of course, when the industry is so much more mature and so much more sensitive to the power of branding, one in Garriott’s position would never risk tarnishing his trademark in such a way. But in 1983 both Garriott and his industry were still very young.

Even with the Ultima name, Sierra was obviously skeptical about the game’s chances, particularly as the VIC-20 software market continued to decline even as packaging was prepared and the game was sent off for duplication. They manufactured the minimum quantity required by their contract with Zabalaoui, on the order of a few thousand units, placed that one halfhearted advertisement, and watched with disinterest as the game foundered commercially. The vast majority of the production run was likely, like that first copy that was rediscovered in 2000, written off and trashed, whether by Sierra themselves or their various distributors. It’s an example of a phenomenon you see from time to time in business, where a project about which no one (with the possible exception in this case of Zabalaoui) feels terribly enthusiastic just sort of drifts to completion through inertia and the lack of anyone stepping up to kill it with a definitive “no.” In this case that led to Escape from Mt. Drash passing into history as the first of the spin-off Ultimas, games that are not part of the main sequence but nevertheless use the name. Future entries in that category would actually be some of the most impressive to bear the Ultima name; Mt. Drash, however, should most definitely not be included in that group.

I’m not the first one to reveal the true story of Escape from Mt. Drash. John Williams has occasionally tried to correct the record in the past via comments to other blog posts and the like that repeated the legend. Recently it has begun to seem that word is finally getting out. Blogger Pix had the opportunity to interact with Garriott personally last year, and asked him directly about the Mt. Drash legend. Garriott at last confirmed to him that he had known about the game and duly authorized its release.

So why should I take up the cause now? Well, there are still plenty of online sources that repeat the legend. I’d thus like to add this blog’s weight — to whatever extent it has weight — to the true story. This I partly do as a favor to John Williams, who has gifted me (and you) with so many memories and insights on the early days of Sierra and the industry as a whole. John is, understandably enough, annoyed at the persistence of this falsehood, as it directly impinges the honor of Sierra and by extension himself.

More generally — and yes, I know I rant about this more than I should — this can serve as a lesson to people who consider themselves historians in this field to be a bit more rigorous, and not to substitute easy assumptions for research. I won’t get into the original source of the false legend here, only say that I’m disappointed that it was repeated for so long without ever being seriously questioned. When you are thinking of saying something that directly accuses people of unethical dealings you really need to be sure of your facts and careful with your words. Frankly, that’s a lesson that Richard Garriott himself could learn; despite my admiration for his vision and persistence as a gaming pioneer, I find his glib dismissal of the folks at California Pacific and Sierra who launched his career as dishonest, “stupid bozoos,” and “heavy drug users” to be unconscionable. It’s a lesson his fans should also take to heart.

If you do have one of those websites that repeats the legend of Escape from Mt. Drash… hey, it happens. I’ve made a hash of things myself once or twice in public. But maybe think about taking a moment to make a correction? I’m sure that at the very least John Williams and the others who built Sierra would appreciate it.


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