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The Rise of POMG, Part 3: Competition and Conflict

While the broth of Ultima Online was slowly thickening, not one but two other publishers beat EA and Origin Systems to the punch by releasing graphical persistent virtual worlds of their own. We owe it to them and to ourselves to have a look at these other POMG pioneers before we return to the more widely lauded one that was being built down in Texas. They were known as Meridian 59 and The Realm.


Meridian 59 was inspired by Scepter of Goth,[1]The first word in the name is often spelled Sceptre as well. a rare attempt to commercialize the text-only MUD outside of the walled gardens of online services such as CompuServe and GEnie. After a long gestation period on a mainframe of the Minnesota Educational Computer Consortium, it was ported in 1983 to an IBM PC/XT, to which were cabled sixteen modems and sixteen phone lines, one for each of the players who could be online at any given time. A company called InterPlay — no, not that Interplay — franchised the software out to operators in at least seven American cities. These franchisees then charged their customers an hourly fee to roam around inside the world. The business model worked surprisingly well for a couple of years, until InterPlay’s founder was sent to prison for tax evasion and his company went down with him.

During the fairly brief window of time that Scepter of Goth remained a going concern, a pair of brothers named Andrew and Chris Kirmse fell in love with the incarnation of it that was run out of their hometown of Fairfax, Virginia. Not yet teenagers when they discovered it, they never forgot it after it disappeared. In the summer of 1994, when Andrew had just earned his bachelor’s degree from MIT and Chris had just finished his junior year at Virginia Tech, they set about bringing something similar to life, albeit this time with a top-down graphical view of the world rather than scrolling text. By the end of the year, they felt they had “the foundation of a game,” as Andrew puts it.

A very early version of the game that would evolve into Meridian 59. At this point, it was known as Blackstone.

Then, like so many other young men of their generation and disposition, they found their productivity derailed by a little game called DOOM. “I spent the early part of 1995 playing DOOM II to the exclusion of all else,” admits Andrew. As soon as he had finished all of the single-player levels, he and a friend started to make a DOOM-like engine of their own — again, just as about a million other young programmers were doing at the time. But there was a key difference in Andrew’s case: he didn’t want to make a single-player game, nor even one oriented toward the one-and-done online deathmatches that were all the rage at university campuses all over the country. He rather wanted to combine DOOM with the persistent online game which he and his brother had already begun — that is to say, to make a DOOM that took place in a persistent world.

Andrew and Chris Kirmse cleared their schedules so that they could spend the summer of 1995 in their parents’ basement, figuring out whether it was possible and practical to make the unholy union a reality. With the Internet now entering the public consciousness in a big way, it was a no-brainer to move the game there, where it would be able to welcome far more than sixteen players without requiring a warehouse worth of modems. A handful of other young dreamers joined them as partners in a would-be company called Archetype Interactive, contributing art, world designs, and even a modicum of business acumen from locations all over the country. Like Kali and for that matter DOOM itself, it was the very definition of an underground project, springing to life far from the bright lights of the major publishers, with their slick “interactive movies” and their fixed — and, it would turn out, comprehensively wrong — ideas of the direction mainstream gaming was destined to go. At first the Archetypers wanted to call their game Meridian, simply because they thought the word sounded cool. But they found that the name was already trademarked, so they stuck an arbitrary number at the end of it to wind up with Meridian 59.

By December, they had a bare-bones world with, as Andrew Kirmse says, “no character advancement, no spells, no guilds, no ranged weapons, just the novelty of seeing other people walking around in 3D and talking to them.” Nevertheless, they decided they were ready for an alpha test, several months before Ultima Online would reach the same milestone. They fired up the server late one evening and went to bed, and were thrilled to wake up the next morning and find four people — out of a maximum of 35 — poking around in their world at the same time. Andrew still calls the excitement of that moment “the high point of the entire project.” They redoubled their efforts, roping in more interested observers to provide more art and expand upon the world and its systems, pushing out major updates every few weeks.

In an testament to the endearingly ramshackle nature of the whole project, the world of Meridian 59 was built using a hacked DOOM level editor. Likewise, much of the early art was blatantly stolen from DOOM.

The world went into beta testing in April of 1996. The maximum number of concurrent players had by now been raised by an order of magnitude, but Meridian 59 had become popular enough that the Archetypers still had to kick people out when they needed to log on themselves to check out their handiwork. Among the curious tire-kickers who visited was Kevin Hester, a programmer with The 3DO Company. Founded by Trip Hawkins five years earlier with the intention of bringing a “multimedia console” — don’t call it a games console! — to living rooms everywhere, 3DO was rather at loose ends by this point, having banked on a future of digital entertainment that was badly at odds with the encroaching reality. But Hawkins’s latest instincts were sounder than those of a half-decade previous: he had now decided that online play rather than single-player multimedia extravaganzas was the future. He jumped on Meridian 59 as soon as Hester brought it to his attention, putting together in a matter of days a deal to acquire the budding virtual world and its far-flung network of creators for $5 million in 3DO stock. The Archetypers all signed on the dotted line and moved to Silicon Valley, most of them meeting one another face to face for the first time on their first day in their new office, where they were thrilled to find five servers — enough for five separate instances of their virtual world! — just waiting for them to continue with the beta test.

It had started off like a hacker fairy tale, but the shine wore off quickly enough. Inspired by the shareware example of DOOM, the Kirmse brothers had expected to offer the game client as a free download, with the necessity to pay subscription fees kicking in only after players had been given a few hours to try it out. 3DO vetoed all of this, insisting that the client be made available only as a boxed product with a $50 initial price tag, plus a $15 monthly subscription fee. And instead of being given as much time as they needed to make their new world fit for permanent habitation, as they had been promised they would, the Archetypers were now told that they had to begin welcoming paying customers into Meridian 59 in less than three months. Damion Schubert, Meridian 59‘s world-design lead, claims that “3DO was using us to learn about the business of online gaming,” seeing their very first virtual world as a stepping-stone rather than a destination unto itself. Whatever the truth of that assertion, it is a matter of record that, while the Archetypers were trying to meet 3DO’s deadline, the stock they had been given was in free fall, losing 75 percent of its value in those first three months, thereby doing that much more to convince the accountants that Meridian 59 absolutely, positively had to ship before 3DO’s next fiscal year began on October 1.

An aesthetic triumph Meridian 59 was not.

So, the game that was officially released on September 27, 1996, was not quite the one the Kirmses had envisioned when they signed the contract with 3DO. To call it little more than a massively-multiplayer DOOM deathmatch with a chat system grafted on would be unkind but not totally unfair. Its pseudo-3D engine would have looked badly outdated in 1996, the year of Quake, even if the art hadn’t been such a mismatched grab bag of aesthetics and resolutions. Meridian 59 evinced none of the simulational aspirations of Ultima Online; this was not a world in which anyone was going to pass the time baking bread or chopping lumber. For lack of much else to do, people mostly occupied themselves by killing one another. Like Ultima Online, the software permitted player-versus-player combat anywhere and everywhere; unlike Ultima Online, there were no guards patrolling any of the world’s spaces to disincentivize it. A Meridian 59 server was a purely kill-or-be-killed sort of world, host to a new war every single day. Because there was no budget to add much other content to the world, this was just as well with its creators; indeed, they soon learned to lean into it hard. Activities in the world came to revolve around the possession of guild halls, of which each server boasted ten of varying degrees of splendor for the disparate factions to fight over. If you didn’t like to fight with your fellow players more or less constantly, Meridian 59 probably wasn’t the game for you.

Handed the first-ever full-fledged massively-multiplayer online role-playing game, 3DO’s marketers chose to… write non-sequiters about latex. This might be the worst advertisement I’ve ever seen; I literally have no idea what joke it’s trying and failing to land. Something about condoms, I presume?

Luckily, there were plenty of gamers who really, really did like to fight, as the popularity of DOOM deathmatches illustrated. Despite its dated graphics and despite promotional efforts from 3DO that were bizarrely inept when they weren’t nonexistent, Meridian 59 managed to attract 20,000 or more subscribers and to retain them for a good while, keeping all ten of the servers that were given over to it after the beta test humming along at near capacity most of the time. 3DO even approved a couple of boxed expansion packs that added a modicum of additional content.

But then, in late 1997, 3DO all but killed the virtual world dead at a stroke. Deciding it was unjust that casual players who logged on only occasionally paid the same subscription fee as heavy users who spent many hours per day online, they rejiggered the pricing formula into a tangle of numbers that would have baffled an income-tax accountant: $2.49 per day that one logged on, capped at $9.99 per week, with total fees also capped at $29.99 per month. But never mind the details. Since the largest chunk of subscribers by far belonged to the heavy-user category, it boiled down to a doubling of the subscription price, from $15 to $30 per month. The populations on the servers cratered as a result. Meridian 59‘s best days — or at least its most populous ones — thus passed into history.


The other graphical MMORPG to beat Ultima Online to market had a very different personality. Sierra’s The Realm was the direct result of Ken Williams’s musings about what an “online adventure game” might be like, the same ones that I quoted at some length in my last article. After trying and failing to convince Roberta Williams to add a multiplayer option to King’s Quest VII, he went to a programmer named David Slayback, saying, “Wouldn’t it be cool if we could do something like our adventure games, that was Medieval themed, and allowed players to swap items with each other, buy weapons, and attack monsters?” Slayback then took the ball and ran with it; as Ken himself acknowledges, that initial conversation was “the limit of my involvement creatively.”

The original plan was for The Realm to become a part of America Online, the great survivor of the pre-Web era of commercial online services. That deal, however, fell through. Meanwhile Sierra was itself acquired by an e-commerce firm called CUC International, and The Realm seemed to fall between two stools amidst the reshuffling of deck chairs that followed. A beta test in the summer of 1996 did lead to the acceptance of the first paying subscribers in December of that year, but Sierra never did any real promotion beyond its own customer magazine, making the client software available only via mail order. Still, by all indications this virtual world attracted a number of players comparable to that of Meridian 59, perhaps not least because in its case buying the boxed client entitled the customer to a full year of free online play.

The Realm stands today as a rather fascinating artifact, being the road largely not taken in the MMORPG space. In presentation, aesthetics, and culture, it has more in common with Habitat, an amazingly early attempt by Lucasfilm Games and America Online’s direct predecessor Quantum Link to build a non-competitive graphical space for online socializing, than it does with either Meridian 59 or Ultima Online. This world was very clear about where its priorities lay: “The Realm offers you a unique environment in which to socialize with online friends (or make some new ones) and also gives you something fun to do while you’re socializing.” It was, in other words, a case of social space first, game second. As such, it might be better read as a progenitor to the likes of Second Life or The Sims Online than something like World of Warcraft.

Each player started in her own house, which she had to fight neither to acquire nor to defend. The interface was set up like one of the point-and-click graphic adventures that had been Sierra’s bread and butter since the mid-1980s, with the player guiding her avatar in the third person across a map made up of “rooms” that filled exactly one screen each. The graphical style too was right out of King’s Quest. None of this is terribly surprising, given that The Realm was built using SCI, Sierra’s venerable adventure-game engine.

Although there were monsters to fight and treasure to collect, player-versus-player combat was impossible. Even profanity was expressly forbidden. (“This includes ‘masking’ by using asterisks as part of the word,” noted the FAQ carefully.) The combat was also unusual in that it was turn-based. This choice, combined with the way that The Realm off-loaded an unusual amount of work to the player’s local client, meant that Sierra didn’t have to spread it across multiple servers; uniquely for this era, there really was just one Realm.

All of this attracted a dramatically different clientele from that of Meridian 59; many more women hung out in The Realm, for one thing. Interior decoration and fashion trumped murder and theft in the typical range of pursuits. Beth Demetrescu wrote in Sierra’s magazine InterAction about her own first days there:

As with all newbies, I started in my house. I was a poor, hungry, fashion faux pas. After I got out of my house, moved about six screens, and was lost in my hometown, I encountered HorseWoman, whose biography said she was an eleven-year-old. She took me to her home, gave me decent clothes, and taught me about basic communication, navigation, and combat. This was my first experience with the warm, welcoming community of The Realm.

I soon found myself outside of the town fighting rats. There are plenty of large, ferocious beasts to fight, but for the time being, all I could handle were rats. I was really worried the first time one of these rats killed me, thinking I was going to get kicked out of the game and would have to log back on. Instead, I lost everything I was carrying, but I was found by wanderers who dragged me home to heal…

I learned of Realm weddings. BlueRose, the Justice of the Peace, often called the Lady of Love, conducts over half of the Realm weddings…

I have picked up several valuable things from the many Realmers I have encountered. Not only did I get important information on The Realm’s features and inhabitants, but I also learned from their example about The Realm’s vast, multinational community. These people are friendly and helpful.

The contrast with Meridian 59, where a bewildered newbie was more likely to be given a broadsword to the back of the neck than navigational and sartorial assistance, could hardly have been greater.

A wedding in The Realm.

All told, then, Meridian 59 and The Realm provided the early MMORPG space with its yang and its yin: the one being a hyper-violent, hyper-competitive free-for-all where pretty much anything went, the other a friendly social space that was kept that way by tight moderation. Nevertheless, the two did have some things in common. Neither ever became more than moderately popular, for one — and that according to a pretty generous interpretation of “moderately” in a fast-expanding games industry. And yet both proved weirdly hard to kill. In fact, both are still alive to this day, abandoned decades ago by their original publishers but kept online by hook or by crook by folks who simply refuse to let them go away — certainly not now, when the aged code that makes their worlds come alive can be run for a pittance on a low-end server tucked away in some back corner of an office or data center somewhere. Their populations on any given evening may now be in the dozens rather than the hundreds or thousands, but these virtual worlds abide. In this too, they’ve set a precedent for their posterity; the Internet of today is fairly littered with online games whose heyday of press notices and mainstream popularity are well behind them, but that seem determined to soldier on until the last grizzled graybeard who cut his teeth on them in his formative years shuffles off this mortal coil. MMORPGs especially are a bit like cockroaches in this respect — with no insult to either the worlds or the insects in question intended. Suffice to say that community can be a disarmingly resilient thing.



But we return now to the story of Ultima Online, whose makers viewed the less than overwhelming commercial acceptance of Meridian 59 and The Realm with some ambivalence. On the one hand, Ultima Online had avoided having its own thunder stolen by another MMORPG sensation. On the other, these other virtual worlds’ middling trajectories gave no obvious reason to feel hugely confident in Ultima Online‘s own commercial prospects.

This was a problem not least because, as 1996 turned the corner into 1997, the project’s financial well had just about run dry, just as this virtual Britannia was ready to go from the alpha to the beta stage of testing, with ten to twenty times the number of participants of earlier testing rounds. It wasn’t clear how this next step could be managed under the circumstances; the client software was by now too big to ask prospective testers to download it in its entirety in this era of dial-up connections, yet there simply wasn’t sufficient money in the budget to stamp and ship 20,000 or more CDs out to them. The team decided there was only one option, cheeky though it seemed: to ask each participant in effect to pay Origin for the privilege of testing their game for them, by sending in $5 to cover the cost of the CD. The principals claim today that 50,000 people did so as soon as the test was announced online, burying Origin in incoming mail; I suspect this number may be inflated somewhat, as many of those associated with Ultima Online tend to be in the memories of those who made it. But regardless of the exact figure, the response definitely was considerable, not to mention gratifying for the little team of ex-MUDders who had been laboring in disrespected obscurity up there on a gutted fifth floor. It was the first piece of incontrovertible evidence that there were significant numbers of people out there who were really, really excited by the idea of living out an Ultima game with thousands of others.

The original Ultima Online beta CDs have become coveted collectors’ items.

As the creators tell the story, the massive popular reaction to the call for beta testers was solely responsible for changing the hearts and minds of their managers at EA and Origin. Realizing suddenly that Ultima Online had serious moneymaking potential, they went overnight from passive-aggressively trying to kill it to being all-in with bells on. In March of 1997, they moved the MUDders from their barren exile down to the scene of the most important action at Origin, where a much larger team had been working on Ultima IX, the latest iteration in the single-player series. Yet it was the latter project that was now to go on hiatus, not Ultima Online. This new amalgamation of developers, five or six times the size of the team of the day before, had but one mandate: get the virtual world done already. After two years of living hand to mouth, the original world-builders had merely to state their wishes in terms of resources in order to see them granted.

Most of the conceptual work of building this new online world had already been done by the time the team was so dramatically expanded. Still, we shouldn’t dismiss the importance of this sudden influx of sometimes unwilling bandwagon jumpers. For they made Ultima Online look like at least a passable imitation of a AAA prestige project, in a way that Meridian 59 and The Realm did not. A high design standard combined with a relatively high audiovisual one would prove a potent combination.

With its isometric perspective, Ultima Online most resembled Ultima VII in terms of presentation. The graphics were by no means cutting-edge — Ultima VII had come out back in 1992, after all — but they were bright and attractive, without going full-on cartoon like The Realm.

Did all of this really happen simply because the response to the call for beta testers was better than expected? I have no smoking gun either way, but I must say that I tend to doubt it. Just about everyone loves a good creatives-versus-suits story, such that we seldom question them. Yet the reasoning that went on in the executive suites prior to this turnaround in Ultima Online‘s fortunes was perhaps a little more complex than that of a pack of ravenous wolves chasing a tasty rabbit that had finally been revealed to their unimaginative minds. Whatever else one can say about them, most of the suits didn’t get where they were by being stupid. So, maybe we should try to see the situation from their perspective — try to see what Origin looked like to the outsiders at EA’s California headquarters.

Throughout the 1990s, Origin lived on two franchises: Richard Garriott’s Ultima and Chris Roberts’s Wing Commander. To be sure, there were other games here and there, some of which even turned modest profits, but it was these two series that kept the lights on. When EA acquired Origin in September of 1992, both franchises were by all indications in rude health. Wing Commander I and II and a string of mission packs for each were doing tremendous numbers. Ultima VII, the latest release in Richard Garriott’s mainline series, had put up more middling sales figures, but it had been rescued by the spinoff Ultima Underworld, which had come out of nowhere — or more specifically out of the Boston-based studio Blue Sky Productions, soon to be rebranded as Looking Glass — to become another of the year’s biggest hits.

Understandably under the circumstances, EA overlooked what a dysfunctional workplace Origin was already becoming by the time of the acquisition, divided as it was between two camps: the “Friends of Richard” and the “Friends of Chris.” Those two personifications of Origin’s split identity were equally mercurial and equally prone to unrealistic flights of fancy; one can’t help but sense that both of their perceptions of the real world and their place in it had been to one degree or another warped by their having become icons of worship for a cult of adoring gamers at an improbably young age. Small wonder that EA grew concerned that there weren’t enough grounded adults in the room down in Austin, and, after first promising a hands-off approach, showed more and more of a tendency to micro-manage as time went on — so much so that, as we learned in the last article, Garriott was soon reduced to begging for money to start his online passion project.

Wing Commander maintained its momentum for quite some time after the acquisition, even after DOOM came along to upend much of the industry’s conventional wisdom with its focus on pure action at the expense of story and world-building, the things for which both Garriott and Roberts were most known. Wing Commander III was released almost a year after DOOM in late 1994 with a cast of real actors headed by Mark Hamill of Star Wars fame, and became another huge success. Ultima, however, started to lose its way almost as soon as the ink was dry on the acquisition contract. Ultima VIII, which was also released in 1994, chased the latest trends by introducing a strong action element and simplifying most other aspects of its gameplay. This was not done, as some fan narratives wish to state, at the behest of EA’s management, but rather at that of Richard Garriott himself, who feared that his signature franchise was at risk of becoming irrelevant. That said, EA can and should largely take the blame for the game being released too early, in a woefully buggy and unpolished state. The critical and commercial response was nothing short of disastrous, leaving plenty of blame to go around. Fans complained that Ultima VIII had more in common with Super Mario Bros. than the storied Ultima games of the past, bestowing upon it the nickname Super Avatar Bros. in a backhanded homage to the series’s most hallowed incarnation, 1985’s Ultima IV: Quest of the Avatar, whose unabashed idealism now seemed like something from a lifetime ago in a parallel universe.

Then, in early 1996, Origin’s other franchise went squishy as well. As the studio’s own press releases breathlessly trumpeted, Wing Commander IV was the most expensive digital game ever made to that date, with a claimed production budget of $12 million. The vast majority of that money went into a real Hollywood film shoot, directed by Chris Roberts himself and starring a returning Mark Hamill among a number of other recognizable faces from the silver screen. Wing Commander IV wound up costing four times as much as its predecessor and selling half as many copies, taking months of huffing and puffing to just about reach the break-even point. The interactive-movie era had reached the phase of diminishing returns; under no circumstances was EA going to let Origin make a game like this one again.

But what kinds of games should Origin be making? That was the million-dollar question in the aftermath of Wing Commander IV. After Chris Roberts left the studio to pursue his dream of becoming the latest George Lucas in Hollywood, Origin announced that his series was to be continued on a less grandiose scale, moving some of the focus away from the cut scenes and back to the gameplay. Yet there was no reason to believe such games would make many inroads beyond the hardcore Wing Commander faithful. Meanwhile Richard Garriott had pledged to repair the damage done by Ultima VIII, by making the next single-player Ultima the biggest, best one ever. But epic CRPGs in general had been in the doldrums for years, and the Ultima IX project was already showing signs of becoming another over-hyped, over-expensive boondoggle like Wing Commander IV. Exacerbating the situation was the loss of two of the only people at Origin who had shown themselves to be capable of restraining and channeling Garriott’s flights of fancy. Origin and EA alike felt keenly the loss of the diplomatic and self-effacing designer and producer Warren Spector, the first everyday project lead on Ultima IX, who decamped to Looking Glass in 1995 when that project was still in its infancy. Ditto the production manager Dallas Snell, a less cuddly character whose talent for Just Getting Things Done — by cracking heads if necessary — was almost equally invaluable.

Of course, one can still ding EA for failing to see that Richard Garriott was onto something with Ultima Online long before they did. In their partial defense, though, Garriott tended to propose a lot of crazy stuff. As his checkered post-millennial career in game development illustrates all too clearly, he has not been a detail-oriented creator since his days of conceiving and coding the early Ultima games all by himself. This has made his ideas — even his good ones, which Ultima Online certainly was — all too easy to dismiss.

Nonetheless, the potential of persistent online multiplayer gaming was becoming impossible to deny by early 1997, what with the vibrant virtual communities being built on the likes of Kali and Battle.net, in addition to the smaller but no less dedicated ones that had sprung up in Meridian 59 and The Realm. You’d have to be a fool not to be intrigued by the potential of Ultima Online in a milieu such as this one — and, again, EA’s executives most definitely weren’t fools. They wanted to keep Origin alive and viable and relevant as badly as anyone else. Suddenly this seemed the best way to do so. Thus the mass personnel transfer from Ultima IX, which was increasingly smelling like gaming’s past, into Ultima Online, which had the distinct whiff of its future.

It was a difficult transition for everyone, made that much more difficult by the fact that most of the people involved were still in their twenties, with all of the arrogant absolutism of youth. Both the project’s old-timers and its newcomers had plenty of perfectly valid complaints to hurl at their counterparts. Raph Koster, who had been told that he was the design lead, was ignored by more experienced developers who thought they knew better. And yet he did little for his cause by, as he admits today, “sulking and being very rude” and “behaving badly and improperly” even to Richard Garriott himself. From his point of view, the newcomers showed that they fundamentally didn’t understand online games when they wasted their time on fluff that players who needed to be captured for months or years would burn through in a matter of hours, such as lengthy, single-player-Ultima-style conversation trees for the non-player characters. Yet the newcomers were right to express shock and horror when they found that, amidst all the loving attention that had been given to simulating Britannia’s ecology and the like, no one on the original team had thought up a consistent system for casting spells, a bedrock of Ultima‘s appeal since the very beginning. Even today, one Ultima IX refugee accuses the MUDders of being “focused on minutia, what I would call silly little details that really added nothing to the game.”

When the two-month-long beta test finally began after repeated delays in June of 1997, the dogged simulation-first mentality of Koster and company faced a harsh reckoning with reality. Many of the systems that had seemed wonderful in theory didn’t work in practice, or displayed side effects that they’d never anticipated. Here as in many digital games, attempting to push the simulation too far just plunged the whole thing into a sort of uncanny valley, making it feel more rather than less artificial. For instance, the MUDders had made it possible for you to learn or improve skills simply by standing in close proximity to someone who was using the skill in question at a high level, on the assumption that your character was observing and internalizing this example of a master at work. But they’d also instituted a cap on the total pool of skill points a character could possess across all disciplines, on the assumption that no Jack of all trades could be a master of them all; just as is the case for most of us in real life, in Ultima Online you could be really good at a few things, or fair at a lot of them, but not really good at a lot of them. When a character hit her skill-point cap, learning new things would cause some of her other skills to decline to stay under it. In practice, this caused players to desperately try to avoid seeing what that baker or weaver was doing, for fear of losing their ability to hunt or cast spells as a result. Problems like these hammered home again and again the fact that any digital simulation is only the crudest approximation of a lived existence; in the real world, matters are not quite so zero-sum as instantly losing the ability to catch a fish because one has learned to cook a fish.

But the most extreme case of unforeseen consequences involved the aforementioned lovingly crafted ecology of virtual Britannia. To put it bluntly, the players destroyed it — all of it, within days if not hours. The population of deer and rabbits, the food sources of apex predators like dragons, were slaughtered to extinction by players instead. This was not done out of sheer bloody-mindedness alone, although that was undoubtedly a part of the equation. The truth was that deer and rabbits had value, in the form of meat and pelts. In a sense, then, virtual Britannia was becoming a real economy, just as its creators had always hoped it would. But it was an economy without real-world limits or controls, unimpeded by consequences which were themselves only virtual, never real; no one was going to go hungry in real life for over-hunting the forests and fields of Britannia. The same went for trees and fish and a hundred other precious resources that we of the real world usually make some effort to conserve, however imperfectly. With the simulation spinning wildly out of control, Origin had to start putting its thumb on the scales, applying external remedies such as magically re-spawning rabbits and trees, lest the world degenerate into a post-apocalyptic wasteland, a deserted moonscape where roving bands of starving players were chased hither and yon by equally hungry dragons. People came to an Ultima game expecting a Renaissance Faire version of Merry Olde England, not a Harlan Ellison story.

Of course, the external corrections themselves had further knock-on consequences. By creating an endless supply of animals to hunt and trees to fell, Origin was in effect giving the economy a massive, perpetual external stimulus. The overseers were therefore always on the lookout for ways to suck gold back out of the world. Ironically, one of the best was to let players get killed a lot, since between death and resurrection they lost whatever money they’d been carrying with them. Thus Origin had a perverse incentive not to try too hard to make Britannia a safer, more friendly place.

Such collisions between idealism and reality were scarring for the MUDders. “This was a wake-up call for me,” says Raph Koster. “The limits on what we can get an audience to go along with, and how much we can affect the bottom line. A lot of people [on the development team] were emotionally hurt by the player killing.” (His wife Kristen Koster may have been one of them; she has never worked on another game since Ultima Online, and never spoken publicly about her time at Origin.) “Many of the tactics we would use on MUDs just didn’t work at a large scale,” continues Raph. “Players behaved differently. They were ruder to one another.” All of which is to say that Richard Garriott’s fondly expressed wish that the persistent quality of Ultima Online would serve to put a brake on the more toxic ways of acting out on the anonymous Internet did not come to pass to anything like the extent he had imagined.

At the same time, though, it wasn’t all destruction and disillusionment during that summer of the beta test. Some players proved less interested in killing than they were in crafting, becoming armorers and blacksmiths, jewelers and merchants, chefs and bankers and real-estate agents. Players cooked food and sold it from booths in the center of the cities or earned a (virtual) living as tour guides, leading groups of people on treks to scenic but dangerous corners of the world. Enterprising wizards set up a sort of long-distance bus service, opening up magical portals to shuttle their fellow players instantly from one side of the world to another for a fee. Many of the surprises of the beta period were just the kind the MUDders had been hoping to see, emerging from the raw simulational affordances of the environment. “[Players] used the ability to dye clothing to make uniforms for their guilds,” says Raph Koster, “and they [held] weddings with coordinated bridesmaids dresses. They started holding sporting events. They founded theater troupes and taverns and police forces.” The agents of chaos may have been perpetually beating at the door, but there was a measure of civilization appearing in virtual Britannia as well.

Or rather in the virtual Britannias. One of the most frustrating compromises the creators had to make was necessitated by, as compromises usually are in game development, the practical limitations of the technology they had to hand. There was no way that any one of the servers they possessed could contain the number of players the beta test had attracted. So, there had to be two virtual Britannias rather than just one, the precursors to many more that would follow. Both Garriott and Koster have claimed to be the one who came up with the word “shards” as a name for these separate servers, each housing its own initially identical but quickly diverging version of Britannia. The name was grounded in the lore of the very early days of Ultima. In Ultima I back in 1981, the player had shattered the Gem of Immortality, the key to the power of that game’s villain, the evil wizard Mondain. It was claimed now that each of the jewel’s shards had contained a copy of the world of Britannia, and that these were the duplicate worlds inhabited by the players of Ultima Online. Rather amusingly, the word “shard” has since become a generalized term for separate but equal server instances, co-opted not only by other MMORPGs but by administrators of large de-centralized online databases of many stripes, most of which have nothing to do with games.

Each shard could host about 2500 players at once. In these days when the nation’s Internet infrastructure was still in a relatively unrefined state, such that latency tended to increase almost linearly with distance, the shards were named after their real-world locations — there was one on each coast in the beginning, named “Atlantic” and “Pacific” — and players were encouraged to choose the server closest to them if at all possible. (Such concerns would become less pressing as the years went by, but to this day Ultima Online has continued the practice of naming its virtual Britannias after the locations of the servers in the real world.)

On the last day of the beta test, there occurred one of the more famous events in the history of Ultima Online, one with the flavor of a Biblical allegory if not a premonition. Richard Garriott, playing in-character as Lord British, made a farewell tour of the shards in the final hours, to thank everyone for participating before the servers were shut down, not to be booted up again until Ultima Online went live as a paid commercial service. Among fans of the single-player Ultima games, there was a longstanding tradition of finding ways to kill Lord British, who always appeared as a character in them as well. People had transplanted the tradition into Ultima Online with a vengeance, but to no avail; acknowledging that even the most stalwart commitment to simulation must have its limits when it comes to the person who signs your paycheck, the MUDders had agreed to provide Lord British with an “invulnerability” flag. As he stood up now before a crowd on the Pacific shard to deliver his valediction, someone threw a fireball spell at him. No matter; Lord British stepped confidently right into the flames. Whereupon he fell over and died. Someone had forgotten to set the invulnerability flag.

If Lord British couldn’t be protected, decided the folks at Origin on the spur of the moment, he must be avenged; in so deciding, they demonstrated how alluring virtual violence could be even to those most dedicated to creating a virtual civilization. Garriott:

It’s amazing how quickly the cloak of civilization can disappear. The word spread verbally throughout the office: let us unleash hell! My staff summoned demons and devils and dragons and all of the nightmarish creatures of the game, and they cast spells and created dark clouds and lightning that struck and killed people. The gamemasters had special powers, and once they realized I had been killed, they were able to almost instantly resurrect Lord British. And I gleefully joined in the revelry. Kill me, will you? Be gone, mortals! It was a slaughter of thousands of players in the courtyard.

It definitely was not the noble ending we had intended.

And while some players enjoyed the spontaneity of this event, others were saddened or hurt by it. When most characters die they turn into a ghost and are transported to a distant place on the map. Then they have to go find their body. So the cost of being killed is a temporary existence as a ghost. In the last three minutes of these characters’ existence, they suddenly found themselves alone, deep in the woods, unable to speak or interact with anyone else. The net result of this mass killing in retaliation for the assassination of Lord British was that not only were all of these innocent people slaughtered, they were also cast out of the presence of the creators at the final moment. As the final seconds trickled down, they desperately tried to get back, but most often failed. The fact that all of us, the creators and the players, were able to turn the last few moments of the beta test into this completely unplanned and even unimagined chaos was proof that we had built something unique, a platform that would allow players to do pretty much whatever they pleased, and that it was about to take on a life — and many deaths — of its own.

After more than two and a half years, during which the face of the games industry around it had changed dramatically and its own importance to its parent company had been elevated incalculably, Ultima Online was about to greet the real world as a commercial product. Whether the last minutes of its existence while it was still officially an experiment boded well or ill for its future depended on your point of view. But, as Richard Garriott says, the one certain thing was uncertainty: nobody knew quite what would happen next. Would Ultima Online be another Meridian 59 or The Realm, or would this be the virtual world that finally broke through? And what would it mean for gaming — and, for that matter, for the real world beyond gaming — if it did?



Did you enjoy this article? If so, please think about pitching in to help me make many more like it. You can pledge any amount you like.


Sources: the books Braving Britannia: Tales of Life, Love, and Adventure in Ultima Online by Wes Locher, Postmortems: Selected Essays, Volume One by Raph Koster, Online Game Pioneers at Work by Morgan Ramsay, Through the Moongate, Part II by Andrea Contato, Explore/Create by Richard Garriott, MMOs from the Inside Out by Richard Bartle, and Not All Fairy Tales Have Happy Endings by Ken Williams; Sierra’s customer newsletter InterAction of Spring 1996, Summer 1996, Spring 1997, Summer 1997, Fall 1997, Summer 1998, and Fall 1998; PC Powerplay of November 1996; Next Generation of March 1997.

Web sources include a 2018 Game Developers Conference talk by some of the Ultima Online principals, an Ultima Online timeline at UOGuide, “How Scepter of Goth Shaped the MMO Industry” by Justin Olivetti at Massively Overpowered, David A. Wheeler’s history of Scepter of Goth, “How the World’s Oldest 3D MMO Keeps Cheating Death” by Samuel Axon at Vice, Andrew Kirmse’s own early history of Meridian 59, Damion Schubert’s Meridian 59 postmortem and its accompanying slides from the 2012 Game Developers Conference, and Gavin Annand’s video interview with the Kirmse brothers.

Footnotes

Footnotes
1 The first word in the name is often spelled Sceptre as well.
 
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Posted by on February 16, 2024 in Digital Antiquaria, Interactive Fiction

 

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The Rise of POMG, Part 2: Multima

This sign, executed in throwback 1980s Ultima iconography, hung on the wall outside the elevator on the fifth floor of Origin Systems’s office building, pointing the way to the Multima team. If you neglected to follow the sign’s advice and turned left instead of right here, you would plunge five stories to your doom.

To carry our story forward into the next phase of persistent online multiplayer gaming, we first need to go backward again — all the way back to the days when tabletop Dungeons & Dragons was new on the scene and people were first beginning to imagine how computers might make it more accessible. Some dreamed of eliminating the pesky need for other humans to play with entirely; others wondered whether it might be possible to use networked computers in place of the tabletop, so that you could get together and play with your friends without all of the logistical complications of meeting up in person. Still others dreamed bigger, dreamed of things that would never be possible even with a tabletop big enough to make King Arthur blush. What if you could use computers to make a living virtual world with thousands of human inhabitants? In a column in a 1983 issue of Starlog magazine, Lenny Kaye mused about just such a thing.

When played among groups of people, [tabletop] RPGs foster a sense of cooperation toward a common goal, something videogames have hardly approached.

But with the computer’s aid, the idea of the game network can expand outward, interfacing with all sorts of societal drifts. The technology for both video[games] and RPGs is still in its infancy — one with graphics and memory far from ideal, the other still attached to its boards and figurines — and yet, it’s not hard to imagine a nationwide game, in which all citizens play their part. Perhaps it becomes an arena in which to exercise and exorcise ourselves, releasing our animal instincts through the power of the mind, understanding the uses and misuses of our humanity.

While they waited for the technology which could make that dream a reality to appear, people did what they could with what they had. The ones who came closest to the ideal of a “nationwide game” were those running MUDs, those “multi-user dungeons” that allowed up to 100 players to interact with one another by typing commands into a textual parser, with teletype-style streaming text as their eyes and ears into the world they all shared.

Island of Kesmai did soon come along on the big online service CompuServe, with an interface that looked more like Rogue than the original game of Adventure. But again, only 100 people could play together simultaneously there, about the same number as on the biggest MUDs. And in this case, each of them had to pay by the minute for the privilege. For all that it was amazing that it could exist at all in its time and place, Island of Kesmai was more like a wealthy gated village than a teeming virtual world.

Still, it must be acknowledged that the sellers of traditional boxed computer games were even farther away from that aspiration, being content to offer up single-player CRPGs where combat — that being the aspect of tabletop RPGs that was easiest to implement on a computer — tended to overwhelm everything else. The one obvious exception to this norm was Origin Systems of Austin, Texas. Especially after 1985’s landmark Ultima IV, Origin’s Ultima series became not only the commercial standard bearer for CRPGs but the best argument for the genre’s potential to be about something more than statistics and combat tactics. These games were rather about world-building and about the Virtues of the (player’s) Avatar, daring to introduce an ethical philosophy that was applicable to the real world — and then, in later installments, to muddy the waters by mercilessly probing the practical limitations and blind spots inherent in any such rigid ethical code.

Richard Garriott — “Lord British” to his legion of fans, the creator of Ultima and co-founder of Origin — had first conceived of the games as a re-creation of the tabletop Dungeons & Dragons sessions that had made him a minor celebrity in his Houston neighborhood well before he got his hands on his first Apple II. The setting of computerized Ultima was the world of Britannia, the same one he had invented for his high-school friends. The idea of adventuring together with others through the medium of the computer thus made a lot of sense to him. Throughout the 1980s and beyond, he repeatedly brought up the hypothetical game that he called Multima, a multiplayer version of Ultima. In 1987, an Origin programmer was actually assigned to work on it for a while. Garriott, from a contemporary interview:

James Van Artsdalen, who does our IBM and Macintosh translations, is working on a program that lets several people participate in the game. Two people can do this with different computers directly connected via modems, or even more can play via a system with multiple modems. We don’t know if we’ll be able to support packet networks like CompuServe because they may be too slow for this application. We’ll do it if we can.

What you’ll buy in the store will be a package containing all the core graphics routines and the game-development stuff (all the commands and so on), which you could even plug into your computer and play as a standalone. But with a modem you could tie a friend into the game, or up to somewhere between eight and sixteen other players, all within the same game.

We will most likely run a game of this out of our office. Basically, we can almost gamemaster it. There could be a similar setup in each town, and anybody could run one. Our intention is to let anyone capable of having multiple modems on their system have the network software. Anybody can be a node: two people can play if they each own a package, just by calling each other. But to be a base, a multiplayer node, you’ve got to have multiple modems and may need additional software. If the additional software is needed, we’ll let anyone who wants it have it, since we’re just supporting sales of our own products anyway.

Should be a lot of fun, we think. We hope to have it out by next summer [the summer of 1988], and it should cost between $30 and $60. This will be able to tie different kinds of computers together, since the information being sent back and forth doesn’t include any graphics. I could play on my Apple while you’re on your IBM, for instance. The graphics will be full state-of-the-art Ultima graphics, but they’ll already be on your computer.

Alas, this Multima was quietly abandoned soon after the interview, having been judged just too uncertain a project to invest significant resources into when there was guaranteed money to be made from each new single-player Ultima. As we’ll soon see, it was not the last time that argument was made against a Multima.

Circa 1990, Multima was revived for a time, this time as a three-way partnership among Origin, the commercial online service GEnie, and Kesmai, the maker of Island of Kesmai. The last would be given the source code to Ultima VI, the latest iteration of the single-player series, and would adapt it for online play, after which GEnie would deploy it on its central mainframe. As it happened, a similar deal was already taking SSI’s Gold Box engine for licensed Dungeons & Dragons CRPGs through the same process of transformation. It would result in something called Neverwinter Nights[1]Not the same game as the 2002 Bioware CRPG of the same name. going up on America Online in 1991 with an initial capacity of 100 simultaneous players, eventually to be raised by popular demand to 500, making it the most massively multiplayer online game of the early 1990s. But Multima was not so lucky; the deal fell through before it had gotten beyond the planning stages, perchance having proved a simple case of too many cooks in the kitchen.

Richard Garriott had largely ceased to involve himself in the day-to-day work of making new Ultima games by this point, but he continued to set the overall trajectory of the franchise. And as he did so, he never forgot those old hopes for a Multima. Not long after Electronic Arts (EA) purchased Origin Systems in 1992, he thought he saw the stars aligning at long last. For 1993 brought with it NCSA Mosaic, the first broadly popular multimedia Web browser, the harbinger of the home Internet boom. This newly accessible public Internet could replace fragile peer-to-peer modems connections as easily as it could the bespoke private networks of CompuServe and GEnie, making the likes of Multima seem far more practical, both to implement and to offer to customers at an affordable price.

Richard Garriott in 1995.

For better or for worse, though, Origin was now a part of EA, who had the final say on which projects got funded. Garriott tried repeatedly over a period of a year and a half or more to interest EA’s CEO Larry Probst in his Multima schemes, without success. As he tells the story, he and a couple of other true believers from Origin resorted to guerrilla tactics at the third formal pitch meeting.

We literally just refused to give up the floor. They said, “No. Get out.” And we stomped our feet and held our breath. “We are not leaving until you guys get a clue. As a developer, we go over-budget by 25 to 50 percent every year. We’re only asking for $250,000 to build a prototype.” I already had a piece of paper prepared: “You approve of us going $250,000 over-budget to prove that this can work.” And finally, after heated yelling and screaming, they signed the piece of paper and kicked us in the ass as we left the room.

It must be said here that Garriott is generally not one to let an overly fussy allegiance to pedantic truth get in the way of a good story. Thus I suspect that the decision to green-light a Multima prototype may not have been arrived at in quite so dramatic a fashion as the tale above. (Garriott has in fact told a number of versions of the story over the years; in another of them, he’s alone in Larry Probst’s office, hectoring him one-and-one into signing the note granting him $250,000 to investigate the possibility.) Most important for our purposes, however, is that the decision was definitely made by early 1995.

The answer to another question is even more murky: that of just when the change was made from an Ultima that you could play online with a few of your buddies — a feature that would be seen well before the end of the 1990s in a number of otherwise more conceptually conventional CRPGs, such as Diablo and Baldur’s Gate — to a persistent virtual Britannia inhabited by dozens, hundreds, or even thousands of other players. The acronym by which we refer to such worlds today would be coined by Richard Garriott in 1997: the “massively multiplayer online role-playing game,” or MMORPG. (And you thought POMG was a mouthful!) Yet it appears that Multima may not have become an MMORPG in the minds of its creators until after Garriott secured his funding, and that that hugely important conceptual shift may not have originated with Garriott himself. One alternative candidate is the man to whom Garriott turned to become the nuts-and-bolts administrator of the project: Starr Long, a quality-assurance lead who had been one of his few Multima allies inside the company for quite some time. (“The original idea,” Long said in a 1996 interview — i.e., close to the events in question — “was to take an Ultima and just make it so you could have a party of people travel together.”) A third candidate is Rick Delashmit, the first and for a long time the only programmer assigned to the project, who unlike Garriott and Long had deep connections to the MUD scene, gaming’s closest extant equivalent to what Multima would become. In fact, Delashmit had actually co-founded a MUD of his own: LegendMUD, which was still running on a single 80486-based personal computer humming away under a desk in an Austin data center.

Regardless of who decided to do what, Long and Delashmit soon had cause to wonder whether signing onto Multima had been their worst career move ever. “We were kind of the bastard stepchild,” Long says. “No one got it and no one was really interested, because everyone wanted to build the next [single-player] Ultima or Wing Commander. Those were the sexy projects.” They found themselves relegated to the fifth floor of Origin’s Austin, Texas, headquarters, jammed into one corner of a space that was mostly being leased out to an unaffiliated advertising agency.

Making the best of it, Long and Delashmit hacked together a sort of prototype of a prototype. Stealing a trick and possibly some code from the last attempt at a Multima, they started with the now-archaic Ultima VI engine. “All you could do was run around and pick up a single object off of the ground,” says Long. “And then if another player ran into you, you would drop it. We had a scavenger hunt, where we hid a few objects around the map and then let the whole company loose to find them. Whoever was still holding them after an hour won.”

It was a start, but it still left a million questions unanswered. A game like this one — or rather a virtual world — must have a fundamentally different structure than a single-player Ultima, even for that matter than the tabletop RPG sessions that had inspired Richard Garriott’s most famous creations. Those games had all been predicated on you — or at most on you and a few of your best mates — being the unchallenged heroes of the piece, the sun around which everything else orbited. But you couldn’t fill an entire world with such heroes; somebody had to accept supporting roles. Some might even have to play evil rather than virtuous characters, upending the core message of Ultima since Ultima IV.

Garriott, Long, and Delashmit weren’t the only ones pondering these questions. In a 1993 issue of Sierra On-Line’s newsletter InterAction, that company’s head Ken Williams — a man who bore some surface similarities to Garriott, being another industry old-timer who had given up the details of game development for the big-picture view by this point in his career — asked how massively multi-player adventuring could possibly be made to function. He had good reason to ask: his own company’s Sierra Network was doing pioneering work in multiplayer gaming at the time, albeit as a closed dial-up service rather than on the open Internet.

I think a multiplayer adventure game is the next major step. Imagine a version of Police Quest, looking like it does now, except that your partner in the patrol car and the people in the street around you are real people. I think this would be cool.

For three months, Roberta [Williams, Ken’s wife], Chris [Williams, the couple’s son], and I have been arguing over how this would work. The problem is that most adventure games have some central quest story. Generally speaking, once you’ve solved the quest the game is over. You are there as the central character, and all of the other characters are there primarily to help move you towards completing your quest (or to get in your way).

A multiplayer adventure game would be a completely different animal. If 500 people were playing multiplayer King’s Quest at the same time, would there have to be 500 separate quests? There are also problems having to do with the fact that people aren’t always connected to the network. If my goal is to save you from an evil wizard, what do I do if neither you nor the evil wizard happen to sign on?

Here’s the thoughts we’ve had so far. What if we create a world that just contains nothing but forest as far as you can see? When you enter the game, you can do things like explore, or even build yourself a house. There’ll be stores where you can buy supplies. Soon, cities will form. People may want to build walls around their cities. Cities may want to bargain with each other for food. Or, for protection against common enemies. There needs to be some sense of purpose to the game. What if, after some amount of time in the land, the game “promotes” you to some status where your goals become to create the problems which affect the city, such as plagues, war, rampaging dragons, etc. In other words, some of the players are solving quests while others are creating them. Sooner or later, it becomes your turn to complicate the lives of others.

Either this is a remarkable case of parallel invention or someone was whispering in Ken Williams’s ear about MUDs. For the last paragraph above is an uncannily accurate description of how many of the latter were run, right down to dedicated and accomplished players being elevated to “wizard” status, with powers over the very nature of the virtual world itself. The general MUD design philosophy, which had been thoroughly tested and proven solid over the years, held that the creators of multiplayer worlds didn’t have to worry overmuch about the stories and quests and goals that were needed for compelling single-player games. It was enough simply to put a bunch of people together in an environment that contained the raw building blocks of such things. They’d do the rest for themselves; they’d find their own ways to have fun.

In our next article, we’ll see what resulted from Ken Williams’s ideas about massively-multiplayer adventure. For now, though, let us return to our friends at Origin Systems and find out how they attempted to resolve the quandary of what people should actually be doing in their virtual world.



In the immediate aftermath of that first online scavenger hunt, nobody there knew precisely what they ought to do next. It was at this point that Rick Delashmit offered up the best idea anyone had yet had. Multima would share many commonalities with textual MUDs, he said. So why not hire some more folks who knew those virtual worlds really, really well to help the Origin folks make theirs? He had two friends in mind in particular: a young couple named Raph and Kristen Koster, who had taken over the running of LegendMUD after he had stepped down.

The Kosters were graduate students in Alabama, meaning that much of the negotiation had to be conducted by telephone and computer. Raph was finishing up his program in poetry at the University of Alabama, while Kristen studied economics — a perfect pair of perspectives from which to tackle the art and science of building a new virtual world, as it happened. Raph Koster:

We started to get interview questions remotely as they worked to figure out whether we were qualified. All of the questions came from what was very much a single-player slant. We were sent examples of code and asked if we could write code like that and find the bugs that had been intentionally inserted into the code. It was something like a misplaced closing brace.

Finally, we were asked for a sample quest. I sent them the entire code and text of my quest for the Beowulf zone in LegendMUD, but then also said, “But we wouldn’t do quests this way at all now.” Kristen and I had been working on a simulation system based on artificial life and economic theory. We basically sent in a description of our design work on that. It was a system that was supposed to simulate the behavior of creatures and NPCs [non-player characters] using a simplistic version of Maslow’s Hierarchy of Needs, with abstract properties behind everything.

The Kosters were hired already in the spring of 1995, but couldn’t start on a full-time basis until September 1. Over the course of several drives between Tuscaloosa and Austin and back in the interim, they hashed out their vision for Multima.

They wanted to lean heavily into simulation, trusting that, if they did it right, quests and all the rest would arise organically from the state of the world rather than needing to be hard-coded. Objects in the world would be bundles of abstract qualities which interacted with one another in pre-defined ways; take an object with the quality of “wood” and touch it to one with the quality of “fire,” and exactly what you expected to happen would occur. This reliance on qualities would make it quick and easy for people — designers or just ordinary players — to create new objects on the fly and have them act believably.

But the system could go much further. The non-player creatures which populated the world would have different sorts of qualities attached, derived, as Raph Koster notes above, from Maslow’s Hierarchy of Needs. Each creature would have its own types of Food and Shelter that it sought to attain and retain, alongside a more elevated set of Desires to pursue and Aversions to avoid once it had served for its most basic needs.

An early preview of the game, written by Paul Schuytema for Computer Gaming World magazine, describes how the system would ideally work in action, how it would obviate the need for a human designer to generate thousands of set-piece quests to keep players busy.

Designing a dynamic world is a tricky business. How do you create enough quests to interest 2000 people? Origin’s solution: don’t. Create a world with enough logical conditions that it will generate its own quests. For example, consider a cave in the virtual world. Any self-respecting cave needs a monster, so you assign the cave a “need for monster” request of the game-world engine. Poof! A monster, let’s say a dragon, is then spontaneously created in the cave. Dragons are big eaters, so the dragon sends out a “need for meat” request. Meat, in the form of deer, roams the forest outside the cave, so the dragon’s life consists of leaving the cave to consume deer. If something happens that lowers the deer population (bad weather, over-hunting, or a game administrator strategically killing off deer), the dragon will have to widen its search for meat, which might lead it to the sheep pastures outside town.

At this point, NPCs can be useful to tell real players about a ravenous dragon roaming the countryside. NPCs can also sweeten the pot by offering rewards to anyone who can slay it. But what are they going to say?

“All of the [NPCs’] conversations come from a dynamic conversation pool which is linked to the world state,” explains Long. This means that if you, as a player, were to walk into this town, any one of the villagers will say something like, “Hey, we need your help. This dragon is eating all our sheep.” Thus, the “Kill the Dragon” quest is underway — succeed, and the villagers will handsomely reward you.

If you put it all together correctly, you would end up with a living world, to an extent that even the most ambitious textual MUDs had barely approached to that point. Everything that was needed to make it a game as well as a virtual space would come about of its own accord once you let real humans start to run around in it and interfere with the lives of the algorithmically guided dragons and guards and shopkeepers. It would be all the more fun for being true to itself, a complex dynamic system responding to itself as well as to thousands of human inputs that were all happening at once, a far cry from the typical single-player Ultima where nothing much happened unless you made it happen. Incidentally but not insignificantly, it would also be a sociologist’s dream, a fascinating study in mass human psychology, perhaps even a laboratory for insights into the evolution of real-world human civilizations.

When they arrived for their first day on the job, the Kosters were rather shocked to find that their new colleagues had already begun to implement the concepts which the couple had informally shared with them during the interview process and afterward. It was disconcerting on the one hand — “It freaked us out because we had assumed there was already a game design,” says Raph — but bracing on the other. This pair of unproven industry neophytes, with little on their résumés in games beyond hobbyist experimentation in the obscure culture of MUDs, was in a position to decide exactly what Multima would become. It would take a year or more for Raph Koster to be given the official title of “Creative Lead”; when he arrived, that title belonged to one Andrew Morris, a veteran of Ultima VII and VIII who had recently been transferred to the project, where he would struggle, like so many others at Origin, to wrap his head around the paradigm shift from single-player to multiplayer gaming. But for all intents and purposes, Raph and Kristen Koster filled that role from the start. Each was paid $25,000 per year for building this brave new world. They wouldn’t have traded it for a job that paid ten times the salary. At their urging, Origin hired several other MUDders to work with them on what was now to be called Ultima On-Line; the game would soon loose the hyphen to arrive at its final name.

I can’t emphasize enough what a leap into uncharted territory this was for Origin, as indeed it would have been for any other games studio of the time. To put matters in perspective, consider that Origin began working on Ultima Online before it even had a static website up on the Internet. The company had always been in the business of making packaged goods, games on disc that were sold once for a one-time price. Barring a patch or two in the worst cases, these games’ developers could wash their hands of them and move on once they were finished. But Ultima Online was to be something entirely different, a “game” — if that word even still applied — that was run as a service. How should people pay for the privilege of playing it? (Origin had no experience with billing its customers monthly.) And how much should they pay? (While everyone on the team could agree that Ultima Online needed to be appreciably cheaper than the games on CompuServe and its ilk, no one could say for sure where the sweet spot lay.) In short, the practical logistics of Ultima Online would have been a major challenge even if the core team of less than a dozen mostly green youngsters — median age about 22 — hadn’t also been trying to create a new world out of whole cloth, with only partially applicable precedents.

The early Multima team, or the “MUDders of Invention,” as they sometimes liked to call themselves. Clockwise from top left: Rick Delashmit, Edmond Mainfelder, Clay Hoffman, Starr Long, Micael Priest, Andrew Morris, Scott Phillips, Kristen Koster, and Raph Koster.

When the advertising agency that had been the team’s neighbor moved out, Origin decided to gut the now almost empty fifth floor where the latter was still ensconced. “They literally knocked out all the walls and the windows,” says Raph Koster. “So, the elevator surfaced to bare concrete. If you turned right, you went to see our team in a converted hallway, the only part left standing. If you turned left, you fell five floors to your death.” It was freezing cold up there in the winter, and the dust was thick in the air all year round, such that they learned to wrap their computers in plastic when they left for the day. “This team was given the least possible support you can imagine,” says Richard Garriott.

Undaunted, the little group did what the best game developers have always done when cast onto uncharted waters: they made something to start with, then tested it, then iterated, then tested some more, ad nauseum. Garriott came by “once a month or so,” in the recollection of Raph Koster, to observe and comment on their progress. Otherwise, their ostensible colleagues at Origin seemed hardly to know that they existed. “We were punk kids doing stuff in the attic,” says Raph, “and our parents had no idea what we were up to.”

In January of 1996, they put a message up on the Origin Systems website (yes, one had been built by this point): “Ultima Online (working title, subject to change) is now taking applications from people interested in play-testing a pre-alpha version, starting on March 1, 1996.” Almost 1500 people asked to take part in a test which only had space for a few dozen.

The test began a month behind schedule, but it proved that the core technology could work when it was finally run from April 1 until April 8. “This will be damn awesome when it comes!” enthused one breathless participant over chat. Richard Garriott thrilled the group by appearing in the world as his alter ego one evening. “We ran into LB! The REAL THING!” crowed a starstruck tester. “So what? I went adventuring with him to kill monsters!” scoffed another.

A more ambitious alpha test began about a month later, with participants logging in from as far away as Brazil and Taiwan. The developers waited with bated breath to see what they would do in this latest, far more feature-complete version of the virtual world. What they actually did do was an eye-opener, an early warning about some of the problems that would continue to dog the game and eventually, in the estimation of Raph Koster, cost it half its user base. Koster:

On the very first day of the alpha, players appeared in the tavern in Britain [the capital city of Ultima’s world of Britannia]. They waited for other newbies to walk out the doors, then they stood at the windows and shot arrows at them until they died. The newbies couldn’t shoot back because the archers were hidden behind the wall inside the building. This is, of course, exactly what archery slits were invented for, but it made for a truly lousy first impression of the game.

That was the first time that players took something inherent in the simulation and turned it against their fellow players. Not long after, someone spelled out “fuck” on the main bridge into Britain using fish. Not long after that, players figured out that explosive potions detonated other potions. It was illegal to kill someone in town; it would get you instantly killed by the guards. But if you ran a chain of potions a long distance, like a fuse, you could avoid that.

Chalk it up as another lesson, one to which the team perhaps should have paid more attention. The hope was always that the community would learn to police itself much like those of the real world, that the risks and the stigma of being a troublemaker would come to outweigh the gains and the jollies for all but the most hardened members of the criminal element. Richard Garriott seems to have been in an unusually candid mood when he expressed the hope in a contemporary interview:

One of the unfortunate side effects of computer gaming is that we have a whole generation of kids who have no social graces whatsoever. And this is exemplified in my mind by how much I hate going online for discussions I am invited to do once a month or so. And I truly abhor going to do that for a variety of reasons, one because it’s such a slow experience, but also because everyone has a level of anonymity behind their online persona, [and] they lose their normal and proper etiquette. So you have people screaming over each other to get their questions in, people screaming expletives, people popping in a chat room and making some dumb comment and then popping out again — the kind of behavior that you would never get away with in the real world. So one of the things that I’m really keen to introduce with Ultima Online is making people responsible for their actions, and this will happen as people are recognized by their online persona within the game. They won’t be so anonymous anymore.

This hope would be imperfectly realized at best. “I used to think that you could reform bad apples and argue with hard cases,” says an older and presumably wiser Raph Koster. “I’m more cynical these days.”

So, the alpha testers ran around breaking stuff and making stuff, while the gods of the new fantasy world watched closely from their perch on a gutted floor of an anonymous-looking office building in flesh-and-blood late-twentieth-century Texas to see what it was they had wrought. A bug in the game caused killed characters to respawn naked. (No, not even these simulation-committed developers were cruel enough to make death permanent…) Some players decided they liked it that way, leading to much of Britannia looking like a nudist colony. The guards in the cities had to be instructed to crack down on these victimless criminals as well as thieves and murderers.

But the most important finding was that most of the players loved it. All of it. “We had people who literally did not log off for a week,” says Starr Long. “Groups of players formed tribes, and at the end of the test there was a huge battle between the two largest tribes. None of that we set up. We gave them the world to play in, and human nature took over.” From one of the first substantial previews of the work-in-progress, published in Next Generation magazine:

In a very real sense, the world is what you make of it. One of the more interesting results of Ultima’s alpha testing is that when you have several hundred people in one place at one time, they tend to form their own micro-societies. There are already some two dozen player-created “guilds.” For example, when Richard Garriott signed on as his alter-ego Lord British, two groups sprang up: the Dragon Liberation Front, which pledged itself to destroying him, and the aptly named Protectors of Virtue & Lord British. Threats were made, battles were joined, and a fine time was had by all.

Just as gratifyingly, reports of the alpha test, in the form of previews like the above in many of the glossy gaming magazines, were received very positively by ordinary gamers who hadn’t known that a massively multiplayer Ultima was in the offing prior to this point. Some went so far as to form and run guilds through email, so that they would be ready to go when the day came that they could actually log in. There was still much work to be done before Ultima Online would be ready to welcome the unwashed masses inside, but the MUDders who were making it believed that all of the arrows were pointing in the right direction.

Until, that is, September 27, 1996, when it suddenly seemed that its thunder might have been well and truly stolen. On that date, The 3DO Company published something called Meridian 59, which purported to already be what Ultima Online intended to be: a massively-multiplayer persistent virtual fantasy world. Its box copy trumpeted that hundreds of people would be able to adventure together at the same time, killing monsters and occasionally each other, whilst also chatting and socializing. It sounded great — or terrible, if you happened to be working on Ultima Online.



Did you enjoy this article? If so, please think about pitching in to help me make many more like it. You can pledge any amount you like.


Sources: the books Braving Britannia: Tales of Life, Love, and Adventure in Ultima Online by Wes Locher, Postmortems: Selected Essays, Volume One by Raph Koster, Online Game Pioneers at Work by Morgan Ramsay, Through the Moongate, Part II by Andrea Contato, Explore/Create by Richard Garriott, and MMOs from the Inside Out by Richard Bartle; Questbusters of July 1987; Sierra’s customer newsletter InterAction of Summer 1993; Computer Gaming World of October 1995 and October 1996; Starlog of December 1983; PC Powerplay of November 1996; Next Generation of June 1996, September 1996, and March 1997; Origin’s internal newsletter Point of Origin of November 3 1995, January 12 1996, and April 5 1996.

Web sources include a 2018 Game Developers Conference talk by some of the Ultima Online principals, an Ultima Online timeline at UOGuide, and some details about LegendMUD, the winner of MUD Connector‘s coveted “MUD of the Month” prize for October 1995.

Footnotes

Footnotes
1 Not the same game as the 2002 Bioware CRPG of the same name.
 
 

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Ultima VIII (or, How to Destroy a Gaming Franchise in One Easy Step)

In 1994, Origin Systems’s Ultima series was the most universally lauded franchise in computer gaming. Over the course of seven mainline games and five spinoffs and side stories, the Ultima brand had consistently stood for elaborate but doggedly nonlinear plots which seriously engaged with questions of ethics; for the familiar but ever-evolving and ever-welcoming world of Britannia in which most of the games took place; for a merry group of recurring boon companions with whom the Avatar, the player-defined protagonist of the games, adventured each time; for complex rules systems and knotty central mysteries that required brainpower and lots of notepaper rather than reflexes to work through.

But then, for the eighth game in the mainline Ultima series, Origin decided to try something just a little bit different. They made a game in which you played a thoughtless jerk moving on rails through a linear series of events; in which you never went to Britannia at all, but stayed instead on a miserable hellhole of a world called Pagan; in which you spent the whole game adventuring alone (after all, who would want to adventure with a jerk like you?); in which the core mechanics were jumping between pedestals like Super Mario and pounding your enemies over the head with your big old hammer.

Tens of thousands of eager Ultima fans, some of whom had been buying every installment of the series for ten years or more, rushed home from their local software stores with Ultima VIII: Pagan in their hot little hands. An hour later, they were one and all sitting there scratching their heads and asking themselves what the hell had happened. Had they bought the wrong game entirely? No, it said “Ultima” right there on the box!

For the past quarter century, Ultima fans have continued to ask themselves that same question: what the hell happened with Ultima VIII? It stands today as one of the most bizarre would-be series continuations in gaming history, such a colossal failure to meet its players’ expectations that, alone and unaided, it killed dead at a stroke the most venerable franchise in computer gaming. No, really: Origin couldn’t have shot Ultima in the head more efficiently if they’d tried. And so we ask ourselves again: what the hell happened? What the hell was Origin thinking?

In seeking to explain the seemingly unexplainable, Ultima fans have tended to hew to a simple, naturally appealing narrative that paints Electronic Arts — gaming’s very own Evil Empire — as the unmitigated villain. After acquiring Origin in late 1992, so the story goes, EA forced them to abandon all of the long-established principles of Ultima in order to reach the mass market of lowest-common-denominator players to which EA aspired. Richard Garriot — a.k.a. “Lord British,” the father of Ultima and co-founder of Origin — has embraced this explanation with gusto, part and parcel of a perhaps too prevalent tendency with His Lordship to lay his failures at the feet of others. From Garriott’s 2017 memoir:

The reality is that EA earns most of its revenue with terrific games like Madden Football. Every year they publish a new edition, which reflects the changes in the NFL. They don’t have to create much that’s new — they just tweak their football-game engine and update the rosters. The rules of football change slowly. At the deadline they wrap it up and release it. The audience is pre-sold.

Conversely, the games we were making could easily take two years or more to create. We released them when we were done. That was not EA’s way of doing business. “Richard,” they told me, “your release of games is incredibly unreliable.” They wanted us to change our development process to meet their deadlines. The game we were developing when we sold Origin was Ultima VIII; EA wanted it on the shelves in time for the following Christmas. This was the first time in my life that the realities of business became more important than the quality of a product. They were adamant: “Richard, you need to cut whatever needs to be cut to get this game done.” So I cut it; I cut it and I cut it and I cut it, and as a result I shipped the most incomplete, dumb, buggy game I’ve ever shipped. I still believe that if we had waited until it was complete, Ultima VIII would have been a great game. We would have been the first to market with a variety of features that eventually proved very popular in other games. But we didn’t wait, and that was my fault. I bowed to the outside pressure.

Most distressing was seeing the results of making those cuts on both the game and my team. The team saw past the warts, knew what we were up against, and loved the game for what it was; they appreciated the innovations in it rather than bemoaning what it could have been. But the press, as well as a number of players, didn’t like it at all. The reviews were terrible. All the money I’d been paid had no meaning. I felt awful that I had let down so many people in my effort to be loyal and learn from EA.

And a lot of people had made serious sacrifices to meet EA’s schedule. Many of our programmers had worked twelve hours a day, seven days a week for ten months. We would bring dinner in for them because we were afraid if they left, they might not come back. The last month or so we gave them every other Sunday off so, as one of them pointed out, they could see their family or do some laundry. The creative joy we’d once shared in developing a game had been replaced by the prosaic demands of running a business. It was hard to believe how much had changed; only a few years earlier our people would happily work all night and love every minute of it, and now we had become a sweatshop.

At least partially as a consequence of that disappointment, management told me, basically, that they didn’t want me making big games like Ultima anymore.

This classic passive-aggressive apology — “I felt awful that I had let down so many people in my effort to be loyal and learn from EA” doesn’t exactly ring out with contrition — isn’t even internally consistent; if the development team loved their game so much, why was Origin’s management forced to devise stratagems to keep them from going home out of the fear that they wouldn’t come back? Nevertheless, it does contain a fair amount of truth alongside its self-serving omissions; one would be foolish to deny that the EA acquisition played a major role in the Ultima VIII debacle. And yet the discussion should perhaps be framed rather differently. It might be more accurate to see Origin’s acquisition by EA and the eventual Ultima VIII as mutual symptoms rather than cause and effect, both being the result of Origin trying to negotiate trends that seemed to leave Ultima with less and less space to be what it had always been.

Let’s start by looking more closely at the timeline than Garriott deigns to do above. EA and Origin signed the acquisition contract in September of 1992, just five months after Ultima VII: The Black Gate had shipped. Ultima VIII would still have been in the early-concept phase at best at that point. When he refers to “the following Christmas” above, Garriott thus presumably means the Christmas of 1993. While this release date may have been a stated aspiration, it’s hard to believe it was a serious one; it would have marked the swiftest turnaround time between two mainline Ultima games since the first three of them in the early 1980s. As it was, Ultima VIII wouldn’t ship until March of 1994, still in a woefully unfinished state.

Yet the story of Ultima VIII is more than that of just one more game that was released before its time. Even had all of Origin’s plans for it come off perfectly, it would still have been a radical, seemingly nonsensical departure from everything Ultima had been in the past. Multiple sources confirm that it was in fact Richard Garriott himself rather than any soulless suit from EA who decided that the latest installment in Origin’s epic CRPG series ought to become a… platformer. He was inspired in this not by Super Mario Bros., as many fans would later suspect, but rather by Prince of Persia, Broderbund Software’s hugely popular, widely ported, elegantly minimalist, intensely cinematic linear action game. Prince of Persia was and is a more than worthy game in its own right, but it seems a strange choice indeed to use as inspiration for the latest Ultima. We should try to understand where the choice came from in the context of the times.

Garriott has often joked that he spent the first twelve years of his career making essentially the same game over and over — merely making said game that much bigger and better each time out. If so, then Ultima VII was the ultimate, if you will, version of that game. Today its reputation is as hallowed as that of any game of its era; it remains a perennial on lists of the best CRPGs of all time. Yet its mixed reception in 1992 rather belies its modern reputation. Many reviewers expressed a certain ennui about the series as a whole, and ordinary gamers seemed less excited by its arrival than they had been by that of Ultima IV, V, or VI. Ultima Underworld, a more action-oriented spinoff which was created by the outside studio Blue Sky Productions and published by Origin just a month before Ultima VII, collected more critical praise and, likely most frustratingly of all for the hyper-competitive Garriott, continued to outsell its supposed big brother even after the latter’s release. A survey in the March 1993 issue of Computer Gaming World magazine is particularly telling: Ultima VII is rated as the 30th favorite game of the magazine’s readers, while Ultima Underworld is in a tie for third favorite. Meanwhile Origin’s eighteen-month-old Wing Commander II, a cinematic action game of Star Wars-style space combat, still sits at number six.

Indeed, the role of Wing Commander in all of this should not be neglected. The brainchild of an enthusiastic young Englishman named Chris Roberts, the first game in that series had upon its release in 1990 surprised everyone by handily outselling that same year’s Ultima VI. The Wing Commander franchise had kept on outselling Ultima ever since, whilst being faster and easier to make on an installment-by-installment basis.This too could hardly have sat well with Garriott. The House That Ultima Built had become The Home of Wing Commander, and Chris Roberts was now more in demand for interviews than Lord British. The harsh truth was that EA had been far more excited about Wing Commander than Ultima when they decided to acquire Origin.

Taken as a whole, all of this must have seemed intensely symbolic of a changing industry. As computers got faster and came to sport higher-fidelity audiovisual capabilities, visceral action titles were taking a bigger and bigger slice of computer-game sales, as evinced not only by the success of Ultima Underworld and Wing Commander but by other big hits like id Software’s Wolfenstein 3D. Onscreen text was out of fashion, as was sprawl and complexity and most of the other traditional markers of an Ultima. Shorter, more focused games of the sort that one could pick up and play quickly were in. Origin had to keep up with the trends if they hoped to survive.

In fact, Origin was in an extremely perilous financial state just before the EA acquisition. EA’s deep pockets would allow them to keep pace with spiraling development costs for the time being. But in return, the games they made had to have enough mass-market appeal to recoup their larger budgets.

This, then, was the calculus that went into Ultima VIII, which begins to make the inexplicable at least somewhat more comprehensible. At this juncture in time, epic CRPGs were at literally their lowest ebb in the entire history of computer games. Therefore Ultima, the series that was virtually synonymous with the epic CRPG in the minds of most gamers, needed to become something else. It needed to become simpler and faster-paced, and if it could also jump on the trend toward grittier, more violent ludic aesthetics — I point again to the rise of id Software — so much the better. It may not have been a coincidence that, when Ultima VIII eventually shipped, it did so in a box sporting garish orange flames and a huge pentagram — the same general graphics style and even iconography as was seen in DOOM, id’s latest ultra-violent hit.

Of course, the flaws in the thought process that led to Ultima VIII aren’t hard to identify in retrospect. Games which lack the courage of their own convictions seldom make for good company, any more than do people of the same stripe. The insecure child of a nervous creator who feared the world of gaming was passing him by, Ultima VIII could likely never have aspired to be more than competent in a derivative sort of way.

The biggest blunder was the decision to slap the Ultima name on the thing at all, thereby raising expectations on the part of the franchise’s preexisting fan base which the game was never designed to meet. Ironically, the audience for an Ultima was every bit as “pre-sold,” as Garriott puts it above, as the audience for the latest Madden. And yet one game that fails to meet fan expectations can destroy just such a pre-sold audience really, really quickly, as Garriott was about to prove. (An analogy to the radical change in course of Ultima VIII might be a Madden installment that suddenly decided to become a cerebral stat-based game of football management and strategy instead of an exercise in fast-paced on-the-field action…) It would have been better to announce that Ultima was taking a break while Lord British tried something new. But it seems that Garriott identified so strongly with the only line of games he had ever seriously worked on that he couldn’t imagine not calling his latest one Ultima VIII.

So much for the conceptual flaws in the project. Alas, its execution would prove even more of a disaster.

Richard Garriott’s involvement in the day-to-day work of game development had been decreasing almost year by year, ever since he had first agreed to let other programmers help him with Ultima V back in 1986. The Ultima VIII project was set up in the same way that the last couple had been: Garriott provided a set of general design goals and approaches along with a plot outline, then dropped in occasionally on the Origin staff who were assigned to the project while they made it all happen. This time the role of project director fell to one Mike McShaffry, who had come to Origin in 1990 to work as a programmer on Ultima Worlds of Adventure 2: Martian Dreams, then held the same role on Ultima VII. Meanwhile the nuts-and-bolts designers of Ultima VIII became John Watson and Andrew Morris.

None of these people were incompetent; all would continue to pursue fruitful careers in the games industry after Ultima VIII was behind them. But on this occasion they found themselves in an untenable situation, given neither the time nor the support they needed to make a competent game even of the dubious type for which Garriott was asking. Ultima VIII would not employ the talents of Raymond Benson, the accomplished wordsmith who had made Ultima VII‘s script so exceptionally rich and subtle; he was now gone from the company, driven away like many of his peers by the insanely long hours Origin demanded of their employees. Rather than replacing him with another proper writer, Origin cobbled together a collection of programmers, artists, and designers to provide all of its comparatively scant text, most of them doing double duty with their other roles on the project. After all, it was now the age of multimedia action. How much did mere words really matter anymore?

As 1993 wore on, external events heaped more and more pressure on the team. Chris Roberts’s latest game Strike Commander appeared in the spring of 1993; it moved his patented Wing Commander approach into the milieu of a near-future techno-thriller. Everyone confidently expected it to become Roberts’s latest blockbuster hit, EA’s first great dividend on the price of the Origin acquisition. But instead it under-performed relative to expectations; gamers seemed nonplussed by the change in setting, and their computers struggled to meet its high system requirements. Origin would manage to score some successes on a more modest scale in 1993 with other, cheaper Wing Commander spinoffs and an Ultima VII Part Two, but their big cannon for the year had shot a dud. It was now up to Ultima VIII to put smiles on the faces of EA’s management.

For all that the EA acquisition certainly was a major factor in the story of Ultima VIII, it’s difficult to say for sure how much of the pressure Origin felt was brought directly to bear by their new corporate parent and how much was merely perceived. As we’ve seen, Richard Garriott hasn’t hesitated to chalk the failure of Ultima VIII up to EA’s interference, full stop. Yet the actual EA executives in question have vociferously denied micromanaging the project, insisting on the contrary that it was conceived, created, and finally shipped on terms dictated by no one outside of Origin. Even some Origin employees have admitted that EA handled their new charge with a fairly light touch for the first couple of years; it was only after such disappointments as Strike Commander and Ultima VIII had convinced them that adult supervision was sorely needed down in Austin that they took a more hands-on approach. In the end, then, we can say for sure only that the appalling state in which Ultima VIII was released was down to some gradation in between an earnest desire on Origin’s behalf to please their parent and a stern dictate from said parent to ship it now, or else!

It must be said as well that the reality of crunch time at Origin prior to Ultima VIII was somewhat different from the rosy picture which Garriott paints above. The bad-cop counterpart to Garriot the lunch-providing good cop was Dallas Snell, Origin’s hard-driving production manager. The company’s internal newsletters from the early 1990s are littered with complaints about the stresses of crunch time, sometimes accompanied by Snell’s strident but unconvincing attempts to defend the practice on the basis of passion, dedication, and esprit de corps. As a result, Raymond Benson was only one of a steady stream of talented people who came to Origin, stayed there a relatively brief period of time, and then moved on to other parts of the games industry or to other industries entirely, having made the perfectly sensible decision that no job is worth sacrificing one’s health and general well-being for.

Still, the crunch that produced Ultima VIII was extreme even by Origin’s usual standards, and the stress was undoubtedly compounded by the bad vibe of compromise and trend-chasing that had clung to the project from the start. It didn’t help that Mike McShaffry had never attempted to manage a software-development project of any sort before; he was completely unequipped to bring any semblance of order to all of the frantic effort, as he freely admits today:

To a lot of people on the development team, Ultima VIII unfortunately was a very negative development experience. Most of the team who were managing Ultima VIII — myself especially — you know, it was our first really big management task, and so…to say I really screwed it up doesn’t really come close, I don’t think, to the truth.

You can’t just put anybody at the helm of an oil tanker and say, “Take it through the strait!” and not expect something really horrible to happen. And Ultima’s a big ship to steer, and it was unfortunate that I never had the chance to figure out how to manage a team that large. It took me another ten years to really get better at it.

All of these factors led to Ultima VIII shipping in a state that almost defies critical description; seldom has a game so blatantly unfinished been allowed onto store shelves. The writing is so sparse and unrefined that it often seems like placeholder text, and yet still manages to leave threads dangling and plot holes yawning everywhere; the cloth map that is included in the box bears almost no relation to the world in the game itself, what with so much of the latter having gone missing in action; what’s left of the CRPG mechanics are so broken that it’s possible to max out your character in less than an hour of play; every place in the game looks the same, being all too clearly built from the same handful of pre-rendered graphics (giant mushrooms everywhere for the win!); every single chest in the game explodes, even if it doesn’t contain anything, as if the developers didn’t have time to address each one individually and so just set a global flag somewhere; your unresponsive lunk of a character drowns instantly if he falls into two feet of water. Tellingly, the one part of Ultima VII that is painstakingly preserved in Ultima VIII is its most annoying: an impossible inventory-management system that forces you to spend minutes at a time dragging around tiny overlapping icons just to find anything.

But none of that was quite enough to make the original version of Ultima VIII worthy of the adjective “unplayable.” What served for that was the absurdly broken jumping system. Super Mario Bros. and Prince of Persia had been designed for joypads and joysticks. Seeking to translate those paradigms to a moused-based computer, Origin came up with a relativistic jumping system whereby the length of your leap would be determined by the distance the cursor was from your character when you clicked the mouse, rather than opting for the more intuitive solution whereby you simply pointed at and clicked on a would-be destination to attempt to jump there. McShaffry:

I think, for us, it was such a departure from what we were used to. And honestly, a jumping mechanic like what we were trying to do… I think that we just didn’t have enough people on the team who were really hardcore platformer players. Something like Mario, where you have an intuitive feel for what works in a jumping system and what doesn’t work in a jumping system. I certainly hadn’t played a lot of those games until then, and so I honestly didn’t know what I was looking for.

Honestly, that’s a case where we should have listened a whole lot more to QA. They were platformers! They played every Nintendo console [game] out there, and they came back to us and said, “Hey, this jumping is kind of busted.”

I think sometimes in product development we’d get on the high horse and go, “It’s not busted; we know what we’re doing.” And in that case… that was a horrible mistake on our part to not listen to them. But hey, we were in our twenties; when you’re in your twenties, you think you’ve got god-like powers and you’re immortal.

In truth, jumping in Ultima VIII wasn’t “kind of busted” at all; it was completely, comprehensively busted. Figuring out where any given jump would land you was a black art, thanks to the sloppy mouse cursor and the impossibility of accurately judging depths in the game’s canted isometric view. The only way to get anywhere was to save before each jump and give it a try, then reload and adjust until you got it right. After four or five attempts, you might just manage it if you were lucky. Then you got to rinse and repeat for the next jump, out of what might be a dozen or more in all to get across a single obstacle. In order to fully appreciate the horror of all this, you have to remember that every single save or restore would have taken on the order of 30 seconds back in 1994. And now imagine trying to work through this process when some of the platforms you need to jump from and to are moving. On release day, Ultima VIII really was perilously close to being literally unplayable.

Oh, my… I’m afraid we’re going to be here a while…

In keeping with a tradition dating back to the early 1980s, Richard Garriott, Mike McShaffry, and several other members of the development team turned up on CompuServe for an online conference with fans just a couple of weeks after the game’s release. These affairs were heavily moderated, and this prevented the outrage that was already percolating through the fan community from being expressed too aggressively. Nevertheless, the developers quickly learned that this meetup was not to be the usual love fest. Instead they got an earful from the fans:

Let me say that I have been playing Ultimas since I was charmed and amazed by Ultima IV on my Commodore 64. One of the best things about Ultimas was the rich, detailed world and intricate, lengthy storylines. I could look forward to easily over 100 hours with each new Ultima, an excellent value for the money. Ultima VIII, on the other hand, is way too short…

It seems like there were a lot of bugs in Ultima VIII…

I thought the game was a little rough around the edges, especially the jumping. Since many Ultima players don’t like the heavy arcade element, are you set on keeping Ultima a CRPG/action game?…

My favorite part of Ultima VII was the large world. I was a little disappointed when I found that the world in Ultima VIII was actually smaller. Will Ultima IX have a larger world and more puzzles that require thinking, as opposed to jumping and running?…

I note with some trepidation your interest/fascination with “action” and “digital speech.” I think that too many game companies are spending too many resources on the latest graphics, sounds, etc., and nowhere near enough on character development and story and interaction. Is the swing to action/arcade a marketing-driven decision, your personal [decision], or [down to] some other reason?…

I have noticed a trend toward a single-threaded story line. Any hopes of returning to the original roots with the Ultima IX story line?…

What I and a lot of other old Ultima fans saw disappear after Ultima VII was the great ability to interact. Like baking bread, etc., and I would like to know if you plan for this to return in Ultima IX. And will you pay more attention to the plot?…

I’m concerned about the decline in the Avatar’s principles. I spent two days trying to solve Bane and Vordion without breaking my oath…

I am disappointed about the length of Ultima VIII, as others have said. There’s too much running around, and the clues to locations are far too vague…

I’m disappointed in Ultima VIII. I’ve played every single Ultima, and I feel Ultima VIII is a serious step back from previous Ultimas. I hope you realize that it takes more than glitz and sound to make a good CRPG. Lastly, I really do hope you’ll fix more bugs. I had to reformat my whole hard drive because of Ultima VIII…

Are we ever going to get various sexes and races of Avatars to choose from again?…

If they didn’t know it before, Origin must have realized by the time this conference ended that they had a big, big problem on their hands. The subsequent fan reactions to Ultima VIII were and remain far more entertaining than the game itself; few games have inspired as many unhinged, poetically profane rants as this one. Writing in the fannish newsletter Questbusters, Charles Don Hall struggled to reconcile this awful game with the Lord British cult of personality that so much of hardcore Ultima fandom had always been: “My best guess is that Lord British had nothing at all to do with it, and turned development over to soulless drones who were capable of playing the earlier Ultimas but incapable of understanding what made them such great games.”

The glossier magazines weren’t quite sure what to do about Ultima VIII. Torn between the need to serve their readerships and Origin’s advertising dollars, they equivocated like crazy, often settling on an “it’s not the game, it’s me” approach: i.e., I didn’t much enjoy Ultima VIII, but you might.

The big exception was Computer Gaming World, the most long-lived and respected of all the journals, whose status gave it a degree of insulation from the need to chase advertisers. Scorpia, the magazine’s influential adventure-gaming columnist, ripped the game to shreds in her review. I’ll share just a few highlights here:

Pagan, the purported Ultima VIII, is unlike any other Ultima you may have played. If you were expecting characterization, rich story, role-playing — you’re expecting it from the wrong game…

The game might easily have been called, as a friend of mine put it, “Mario: The Avatar.” If the name “Ultima” wasn’t on the box, you might think you’d picked up the latest Sega or Nintendo game by mistake…

Pagan could well be subtitled “School Daze,” as a good 75 percent of it is having the Avatar prove he is worthy to belong to a particular magic organization. “You want to be a Necromancer? First, you must be tested!” “You want to be a Theurgist? First, you must be tested!” “You want to be a Sorcerer? First you must be tested!”…

The story, such as it is, can be summed up as “Homeward-Bound Avatar Wrecks World…”

[The Avatar] lies to become a Necromancer; joins the Theurgists solely to steal an item (thereby negating their spell-casting abilities); betrays a Sorcerer who trusted him (thereby becoming an accessory to murder); kills (in supposed self-defense) the Master of Sorcerers to obtain another needed item; and frees the two bound Titans, so the world is wracked by continual violent storms and lava rain…

Overall, Pagan is a disaster, and an embarrassment to Origin, Lord British, and Ultima fans everywhere. It tries to go in two directions at once, and succeeds only in tearing itself apart, failing dismally on all fronts…

Instead of giving a smattering of hints and tips for Ultima VIII, as was her wont with the games she reviewed, Scorpia published an outright walkthrough, in order to “help anyone playing it to finish quickly and move on to better things.” For the following issue, she wrote a detailed retrospective of Ultima IV, her avowed favorite game of all time, pointing out all the ways in which it was the archetypal Ultima — and, by pointed implication, all of the ways in which Ultima VIII had failed to live up to its legacy.

In that very same issue, Origin offered an unprecedented mea culpa for Ultima VIII. Having clearly decided that this installment was beyond hope, they tried to save the franchise’s future by throwing it, and to at least some extent its project leader Mike McShaffry, under the bus. Richard Garriott had, he said, “heard the cry of his fans”; he admitted that “the latest game design had moved too close to action gaming and strayed too far from the strengths of the series.” Origin would, they promised, place the rock-steady Warren Spector — the man who had helmed Ultima VI, Martian Dreams, and the two Ultima Underworld games — in charge of Ultima IX. “If,” Spector pleaded, “we can get some of our followers who were disappointed in Pagan to try Ultima IX, we don’t think they’ll be disappointed.” In the meantime, an all-but-complete Ultima VIII expansion disk was axed as part of a general desire to forget that the game had ever happened.

One man, however, could not possibly forget. Mike McShaffry says today that he “felt like persona non grata at Origin because I personally felt like I was being blamed for the mistakes.” After months of ineffectual bad feelings, he finally decided to do something about it. He took all of the Ultima VIII code home with him over the Thanksgiving weekend of 1994 and, as he puts it, “fixed the jumping myself,” replacing the weird system of relative leaps with a simple click-here-to-jump-here approach. Despite their wish to flush the whole thing down the memory hole, Origin agreed to put out a patch incorporating this change and a number of other desperately needed quality-of-life improvements.

It’s this version of Ultima VIII that you’ll find hosted on digital storefronts today. It’s definitely a vast improvement over the original, even taking into account the philosophical objection that it turns the jumping — intended to be a major part of the experience — into a triviality. Much respect to Mike McShaffry for making it; if he hadn’t done so, the game’s reputation would be even worse today. Even Scorpia took note of the patch in her column, and was prompted to soften her stance toward the game ever so slightly. (“I can’t guarantee the game will be more fun, but it will certainly be less frustrating.”)

Indeed, it’s quite common to hear today that Ultima VIII really wasn’t a bad game at all — that it was merely a bad Ultima, in departing way too radically from that series’s established traditions. Some fuel for this argument is provided by Crusader: No Remorse and Crusader: No Regret, a pair of science-fiction action games that used the engine developed for Ultima VIII, but were able to do so without the baggage which the Ultima name brought with it. Both were well-received upon their release in 1995 and 1996 respectively, and are still fondly remembered in some circles today. Some have gone so far as to claim that the engine influenced Diablo, Blizzard Entertainment’s 1997 mega-hit of a streamlined, story-light action-CRPG.

Still, to say that McShaffry’s patch makes a good game out of Ultima VIII strikes me as a leap too far (pun intended). At best, it moves it from unplayable to the lower end of mediocre: the boring environments, uninteresting and/or broken mechanics, poor and sometimes nonexistent writing, and general air of unpleasantness remain unpatched. Ultima VIII is not the misunderstood classic that a few thoroughgoing contrarians would have it be.

Ultima VIII is best studied not as an exercise in game design in the abstract but as an endlessly illustrative sign of its times, showing what happened when the changes being wrought upon the culture of computer gaming by the likes of Wolfenstein 3D and DOOM — not to mention Wing Commander! — collided head-on with one of that culture’s traditional standard bearers. In this case, the standard bearer in question would never be the same again. The Ultima IX which certain factions inside Origin were so eager to make as a way of spitting out the bad taste of Ultima VIII would keep getting pushed down in the priority queue after Wing Commander III appeared in late 1994 and finally provided the big hit which Origin had been looking for ever since the EA acquisition. With that event, Wing Commander‘s takeover of Origin was complete. It would be over two and a half years before gamers would hear the name of Ultima from Origin again.

(Sources: the books Explore Create by Richard Garriott with David Fisher and Dungeons and Dreamers by Brad King and John Borland; Computer Gaming World of March 1994, July 1994, August 1994, and May 1995; Electronic Entertainment of April 1994; Questbusters 111; PC Gamer of May/June 1994; PC Zone of June 1994; Dragon of August 1994; Origin Systems’s internal newsletter Point of Origin of December 1993, March 1994, and May 5 1995. Online sources include Sheri Graner Ray’s memories of her time at Origin Systems, “The Conquest of Origin” at The Escapist, and the Ultima Codex interviews with Mike McShaffry and Jason Ely. My huge thanks to Judith Pintar for digging up the online CompuServe conference that followed Ultima VIII‘s release. Note that I’ve heavily edited the excerpts that are included here for grammar, clarity, and brevity; feel free to download the full, unedited transcript.

Ultima VIII is available as a digital purchase at GOG.com.)

 
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Posted by on February 19, 2021 in Digital Antiquaria, Interactive Fiction

 

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Origin Sells Out

One day in early June of 1992, a group of executives from Electronic Arts visited Origin Systems’s headquarters in Austin, Texas. If they had come from any other company, the rank and file at Origin might not have paid them much attention. As it was, though, the visit felt a bit like Saddam Hussein dropping in at George Bush’s White House for a fireside chat. For Origin and EA, you see, had a history.

Back in August of 1985, just prior to the release of Ultima IV, the much smaller Origin had signed a contract to piggyback on EA’s distribution network as an affiliated label. Eighteen months later, when EA released an otherwise unmemorable CRPG called Deathlord whose interface hewed a little too closely to that of an Ultima, a livid Richard Garriott attempted to pull Origin out of the agreement early. EA at first seemed prepared to crush Origin utterly in retribution by pulling at the legal seams in the two companies’ contract. Origin, however, found themselves a protector: Brøderbund Software, whose size and clout at the time were comparable to that of EA. At last, EA agreed to allow Origin to go their own way, albeit probably only after the smaller company paid them a modest settlement for breaking the contract. Origin quickly signed a new distribution contract with Brøderbund, which lasted until 1989, by which point they had become big enough in their own right to take over their own distribution.

But Richard Garriott wasn’t one to forgive even a small personal slight easily, much less a full-blown threat to destroy his company. From 1987 on, EA was Public Enemy #1 at Origin, a status which Garriott marked in ways that only seemed to grow pettier as time went on. Garriott built a mausoleum for “Pirt Snikwah” — the name of Trip Hawkins, EA’s founder and chief executive, spelled backward — at his Austin mansion of Britannia Manor. Ultima V‘s parser treated the phrase “Electronic Arts” like a curse word; Ultima VI included a gang of evil pirates named after some of the more prominent members of EA’s executive staff. Time really did seem to make Garriott more rather than less bitter. Among his relatively few detail-oriented contributions to Ultima VII were a set of infernal inter-dimensional generators whose shapes together formed the EA logo. He also demanded that the two villains who went on a murder spree across Britannia in that game be named Elizabeth and Abraham. Just to drive the point home, the pair worked for a “Destroyer of Worlds” — an inversion of Origin’s longstanding tagline of “We Create Worlds.”

And yet here the destroyers were, just two months after the release of Ultima VII, chatting amiably with their hosts while they gazed upon their surroundings with what seemed to some of Origin’s employees an ominously proprietorial air. Urgent speculation ran up and down the corridors: what the hell was going on? In response to the concerned inquiries of their employees, Origin’s management rushed to say that the two companies were merely discussing “some joint ventures in Sega Genesis development,” even though “they haven’t done a lot of cooperative projects in the past.” That was certainly putting a brave face on half a decade of character assassination!

What was really going on was, as the more astute employees at Origin could all too plainly sense, something far bigger than any mere “joint venture.” The fact was, Origin was in a serious financial bind — not a unique one in their evolving industry, but one which their unique circumstances had made more severe for them than for most others. Everyone in the industry, Origin included, was looking ahead to a very near future when the enormous storage capacity of CD-ROM, combined with improving graphics and sound and exploding numbers of computers in homes, would allow computer games to join television, movies, and music as a staple of mainstream entertainment rather than a niche hobby. Products suitable for this new world order needed to go into development now in order to be on store shelves to greet it when it arrived. These next-generation products with their vastly higher audiovisual standards couldn’t be funded entirely out of the proceeds from current games. They required alternative forms of financing.

For Origin, this issue, which really was well-nigh universal among their peers, was further complicated by the realities of being a relatively small company without a lot of product diversification. A few underwhelming attempts to bring older Ultima games to the Nintendo Entertainment System aside, they had no real presence on videogame consoles, a market which dwarfed that of computer games, and had just two viable product lines even on computers: Ultima and Wing Commander. This lack of diversification left them in a decidedly risky position, where the failure of a single major release in either of those franchises could conceivably bring down the whole company.

The previous year of 1991 had been a year of Wing Commander, when the second mainline title in that franchise, combined with ongoing strong sales of the first game and a series of expansion packs for both of them, had accounted for fully 90 percent of the black ink in Origin’s books. In this year of 1992, it was supposed to have been the other franchise’s turn to carry the company while Wing Commander retooled its technology for the future. But Ultima VII: The Black Gate, while it had been far from an outright commercial failure, had garnered a more muted response than Origin had hoped and planned for, plagued as its launch had been by bugs, high system requirements, and the sheer difficulty of configuring it to run properly under the inscrutable stewardship of MS-DOS.

Even more worrisome than all of the specific issues that dogged this latest Ultima was a more diffuse sort of ennui directed toward it by gamers — a sense that the traditional approach of Ultima in general, with its hundred-hour play time, its huge amounts of text, and its emphasis on scope and player freedom rather than multimedia set-pieces, was falling out of step with the times. Richard Garriott liked to joke that he had spent his whole career making the same game over and over — just making it better and bigger and more sophisticated each time out. It was beginning to seem to some at Origin that that progression might have reached its natural end point. Before EA ever entered the picture, a sense was dawning that Ultima VIII needed to go in another direction entirely — needed to be tighter, flashier, more focused, more in step with the new types of customers who were now beginning to buy computer games. Ultima Underworld, a real-time first-person spinoff of the core series developed by the Boston studio Blue Sky Productions rather than Origin themselves, had already gone a considerable distance in that direction, and upon its near-simultaneous release with Ultima VII had threatened to overshadow its more cerebral big brother completely, garnering more enthusiastic reviews and, eventually, higher sales. Needless to say, had Ultima Underworld not turned into such a success, Origin’s financial position would have been still more critical than it already was. It seemed pretty clear that this was the direction that all of Ultima needed to go.

But making a flashier next-generation Ultima VIII — not to mention the next-generation Wing Commander — would require more money than even Ultima VII and Ultima Underworld together were currently bringing in. And yet, frustratingly, Origin couldn’t seem to drum up much in the way of financing. Their home state of Texas was in the midst of an ugly series of savings-and-loan scandals that had made all of the local banks gun-shy; the country as a whole was going through a mild recession that wasn’t helping; would-be private investors could see all too clearly the risks associated with Origin’s non-diversified business model. As the vaguely disappointing reception for Ultima VII continued to make itself felt, the crisis began to feel increasingly existential. Origin had lots of technical and creative talent and two valuable properties — Wing Commander in particular was arguably still the hottest single name in computer gaming — but had too little capital and a nonexistent credit line. They were, in other words, classic candidates for acquisition.

It seems that the rapprochement between EA and Origin began at the Summer Consumer Electronics Show in Chicago at the very beginning of June of 1992, and, as evidenced by EA’s personal visit to Origin just a week or so later, proceeded rapidly from there. It would be interesting and perhaps a little amusing to learn how the rest of Origin’s management team coaxed Richard Garriott around to the idea of selling out to the company he had spent the last half-decade vilifying. But whatever tack they took, they obviously succeeded. At least a little bit of sugar was added to the bitter pill by the fact that Trip Hawkins, whom Garriott rightly or wrongly regarded as the worst of all the fiends at EA, had recently stepped down from his role in the company’s management to helm a new semi-subsidiary outfit known as 3DO. (“Had Trip still been there, there’s no way we would have gone with EA,” argues one former Origin staffer — but, then again, necessity can almost always make strange bedfellows.)

Likewise, we can only wonder what if anything EA’s negotiators saw fit to say to Origin generally and Garriott specifically about all of the personal attacks couched within the last few Ultima games. I rather suspect they said nothing; if there was one thing the supremely non-sentimental EA of this era had come to understand, it was that it seldom pays to make business personal.

Richard and Robert Garriott flank Stan McKee, Electronic Arts’s chief financial officer, as they toast the consummation of one of the more unexpected acquisitions in gaming history at EA’s headquarters in San Mateo, California.

So, the deal was finalized at EA’s headquarters in San Mateo, California, on September 25, 1992, in the form of a stock exchange worth $35 million. Both parties were polite enough to call it a merger rather than an acquisition, but it was painfully clear which one had the upper hand; EA, who were growing so fast they had just gone through a two-for-one stock split, now had annual revenues of $200 million, while Origin could boast of only $13 million. In a decision whose consequences remain with us to this day, Richard Garriott even agreed to sign over his personal copyrights to the Ultima franchise. In return, he became an EA vice president; his brother Robert, previously the chief executive in Austin, now had to settle for the title of the new EA subsidiary’s creative director.

From EA’s perspective, the deal got them Ultima, a franchise which was perhaps starting to feel a little over-exposed in the wake of a veritable flood of Origin product bearing the name, but one which nevertheless represented EA’s first viable CRPG franchise since the Bard’s Tale trilogy had concluded back in 1988. Much more importantly, though, it got them Wing Commander, in many ways the progenitor of the whole contemporary craze for multimedia “interactive movies”; it was a franchise which seemed immune to over-exposure. (Origin had amply proved this point by releasing two Wing Commander mainline games and four expansion packs in the last two years, plus a “Speech Accessory Pack” for Wing Commander II, all of which had sold very well indeed.)

As you do in these situations, both management teams promised the folks in Austin that nothing much would really change. “The key word is autonomy,” Origin’s executives said in their company’s internal newsletter. “Origin is supposed to operate independently from EA and maintain profitability.” But of course things did — had to — change. There was an inescapable power imbalance here, such that, while Origin’s management had to “consult” with EA when making decisions, their counterparts suffered no such obligation. And of course what might happen if Origin didn’t “maintain profitability” remained unspoken.

Thus most of the old guard at Origin would go on to remember September 25, 1992, as, if not quite the end of the old, freewheeling Origin Systems, at least the beginning of the end. Within six months, resentments against the mother ship’s overbearing ways were already building in such employees as an anonymous letter writer who asked his managers why they were “determined to eradicate the culture that makes Origin such a fun place to work.” Within a year, another was asking even more heatedly, “What happened to being a ‘wholly owned independent subsidiary of EA?’ When did EA start telling Origin what to do and when to do it? I thought Richard said we would remain independent and that EA wouldn’t touch us?!? Did I miss something here?” Eighteen months in, an executive assistant named Michelle Caddel, the very first new employee Origin had hired upon opening their Austin office in 1987, tried to make the best of the changes: “Although some of the warmth at Origin has disappeared with the merger, it still feels like a family.” For now, at any rate.

Perhaps tellingly, the person at Origin who seemed to thrive most under the new arrangement was one of the most widely disliked: Dallas Snell, the hard-driving production manager who was the father of a hundred exhausting crunch times, who tended to regard Origin’s games as commodities quantifiable in floppy disks and megabytes. Already by the time Origin had been an EA subsidiary for a year, he had managed to install himself at a place in the org chart that was for all practical purposes above that of even Richard and Robert Garriott: he was the only person in Austin who was a “direct report” to Bing Gordon, EA’s powerful head of development.

On the other hand, becoming a part of the growing EA empire also brought its share of advantages. The new parent company’s deep pockets meant that Origin could prepare in earnest for that anticipated future when games would sell more copies but would also require more money, time, and manpower to create. Thus almost immediately after closing the deal with EA, Origin closed another one, for a much larger office space which they moved into in January of 1993. Then they set about filling up the place; over the course of the next year, Origin would double in size, going from 200 to 400 employees.

The calm before the storm: the enormous cafeteria at Origin’s new digs awaits the first onslaught of hungry employees. Hopefully someone will scrounge up some tables and chairs before the big moment arrives…

And so the work of game development went on. When EA bought Origin, the latter naturally already had a number of products, large and small, in the pipeline. The first-ever expansion pack for an existing Ultima game — an idea borrowed from Wing Commander — was about to hit stores; Ultima VII: Forge of Virtue would prove a weirdly unambitious addition to a hugely ambitious game, offering only a single dungeon to explore that was more frustrating than fun. Scheduled for release in 1993 were Wing Commander: Academy, a similarly underwhelming re-purposing of Origin’s internal development tools into a public-facing “mission builder,” and Wing Commander: Privateer, which took the core engine and moved it into a free-roaming framework rather than a tightly scripted, heavily story-driven one; it thus became a sort of updated version of the legendary Elite, and, indeed, would succeed surprisingly well on those terms. And then there was also Ultima Underworld II: Labyrinth of Worlds, developed like its predecessor by Blue Sky up in Boston; it would prove a less compelling experience on the whole than Ultima Underworld I, being merely a bigger game rather than a better one, but it would be reasonably well-received by customers eager for more of the same.

Those, then, were the relatively modest projects. Origin’s two most expensive and ambitious games for the coming year consisted of yet one more from the Ultima franchise and one that was connected tangentially to Wing Commander. We’ll look at them a bit more closely, taking them one at a time.

The game which would be released under the long-winded title of Ultima VII Part Two: Serpent Isle had had a complicated gestation. It was conceived as Origin’s latest solution to a problem that had long bedeviled them: that of how to leverage their latest expensive Ultima engine for more than one game without violating the letter of a promise Richard Garriott had made more than a decade before to never use the same engine for two successive mainline Ultima games. Back when Ultima VI was the latest and greatest, Origin had tried reusing its engine in a pair of spinoffs called the Worlds of Ultima, which rather awkwardly shoehorned the player’s character from the main series — the “Avatar” — into plots and settings that otherwise had nothing to do with Richard Garriott’s fantasy world of Britannia. Those two games had drawn from early 20th-century science and adventure fiction rather than Renaissance Faire fantasy, and had actually turned out quite magnificently; they’re among the best games ever to bear the Ultima name in this humble critic’s opinion. But, sadly, they had sold like the proverbial space heaters in the Sahara. It seemed that Arthur Conan Doyle and Edgar Rice Burroughs were a bridge too far for fans raised on J.R.R. Tolkien and Lord British.

So, Origin adjusted their approach when thinking of ways to reuse the even more expensive Ultima VII engine. They conceived two projects. One would be somewhat in the spirit of Worlds of Ultima, but would stick closer to Britannia-style fantasy: called Arthurian Legends, it would draw from, as you might assume, the legends of King Arthur, a fairly natural thematic fit for a series whose creator liked to call himself “Lord British.” The other game, the first to go into production, would be a direct sequel to Ultima VII, following the Avatar as he pursued the Guardian, that “Destroyer of Worlds” from the first game, from Britannia to a new world. This game, then, was Serpent Isle. Originally, it was to have had a pirate theme, all fantastical derring-do on an oceanic world, with a voodoo-like magic system in keeping with Earthly legends of Caribbean piracy.

This piratey Serpent Isle was first assigned to Origin writer Jeff George, but he struggled to find ways to adapt the idea to the reality of the Ultima VII engine’s affordances. Finally, after spinning his wheels for some months, he left the company entirely. Warren Spector, who had become Origin’s resident specialist in Just Getting Things Done, then took over the project and radically revised it, dropping the pirate angle and changing the setting to one that was much more Britannia-like, right down to a set of towns each dedicated to one of a set of abstract virtues. Having thus become a less excitingly original concept but a more practical one from a development perspective, Serpent Isle started to make good progress under Spector’s steady hand. Meanwhile another small team started working up a script for Arthurian Legends, which was planned as the Ultima VII engine’s last hurrah.

Yet the somewhat muted response to the first Ultima VII threw a spanner in the works. Origin’s management team was suddenly second-guessing the entire philosophy on which their company had been built: “Do we still create worlds?” Arthurian Legends was starved of resources amidst this crisis of confidence, and finally cancelled in January of 1993. Writer and designer Sheri Graner Ray, one of only two people left on the project at the end, invests its cancellation with major symbolic importance:

I truly believe that on some level we knew that this was the death knell for Origin. It was the last of the truly grass-roots games in production there… the last one that was conceived, championed, and put into development purely by the actual developers, with no support or input from the executives. It was actually, kinda, the end of an era for the game industry in general, as it was also during this time that we were all adjusting to the very recent EA buyout of Origin.

Brian Martin, one of the last two developers remaining on the Arthurian Legends project, made this odd little memorial to it with the help of his partner Sheri Graner Ray after being informed by management that the project was to be cancelled entirely. Ray herself tells the story: “Before we left that night, Brian laid down in the common area that was right outside our office and I went around his body with masking tape… like a chalk line… we added the outline of a crown and the outline of a sword. We then draped our door in black cloth and put up a sign that said, ‘The King is Dead. Long live the King.’ …. and a very odd thing happened. The next morning when we arrived, there were flowers by the outline. As the day wore on more flowers arrived.. and a candle.. and some coins were put on the eyes… and a poem arrived… it was uncanny. This went on for several days with the altar growing more and more. Finally, we were told we had to take it down, because there was a press junket coming through and they didn’t want the press seeing it.”

Serpent Isle, on the other hand, was too far along by the time the verdict was in on the first Ultima VII to make a cancellation realistic. It would instead go down in the recollection of most hardcore CRPG fans as the last “real” Ultima, the capstone to the process of evolution a young Richard Garriott had set in motion back in 1980 with a primitive BASIC game called Akalabeth. And yet the fact remains that it could have been so, so much better, had it only caught Origin at a less uncertain, more confident time.

Serpent Isle lacks the refreshingly original settings of the two Worlds of Ultima games, as it does the surprisingly fine writing of the first Ultima VII; Raymond Benson, the head writer on the latter project, worked on Serpent Isle only briefly before decamping to join MicroProse Software. In compensation, though, Serpent Isle is arguably a better game than its predecessor through the first 65 percent or so of its immense length. Ultima VII: The Black Gate can at times feel like the world’s most elaborate high-fantasy walking simulator; you really do spend most of your time just walking around and talking to people, an exercise that’s made rewarding only by the superb writing. Serpent Isle, by contrast, is full to bursting with actual things to do: puzzles to solve, dungeons to explore, quests to fulfill. It stretches its engine in all sorts of unexpected and wonderfully hands-on directions. Halfway in, it seems well on its way to being one of the best Ultima games of all, as fine a sendoff as any venerable series could hope for.

In the end, though, its strengths were all undone by Origin’s crisis of faith in the traditional Ultima concept. Determined to get its sales onto the books of what had been a rather lukewarm fiscal year and to wash their hands of the past it now represented, management demanded that it go out on March 25, 1993, the last day of said year. As a result, the last third or so of Serpent Isle is painfully, obviously unfinished. Conversations become threadbare, plot lines are left to dangle, side quests disappear, and bugs start to sprout up everywhere you look. As the fiction becomes a thinner and thinner veneer pasted over the mechanical nuts and bolts of the design, solubility falls by the wayside. By the end, you’re wandering through a maze of obscure plot triggers that have no logical connection with the events they cause, making a walkthrough a virtual necessity. It’s a downright sad thing to have to witness. Had its team only been allowed another three or four months to finish the job, Serpent Isle could have been not only a great final old-school Ultima but one of the best CRPGs of any type that I’ve ever played, a surefire entrant in my personal gaming hall of fame. As it is, though, it’s a bitter failure, arguably the most heartbreaking one of Warren Spector’s storied career.

Unfashionable though such an approach was in 1993, almost all of the Serpent Isle team’s energy went into gameplay and script rather than multimedia assets; the game looks virtually identical to the first Ultima VII. An exception is the frozen northlands which you visit later in the game. Unfortunately, the change in scenery comes about the time that the design slowly begins to fall apart.

And there was to be one final note of cutting irony in all of this: Serpent Isle, which Origin released without a lot of faith in its commercial potential, garnered a surprisingly warm reception among critics and fans alike, and wound up selling almost as well as the first Ultima VII. Indeed, it performed so well that the subject of doing “more games in that vein,” in addition to or even instead of a more streamlined Ultima VIII, was briefly discussed at Origin. As things transpired, though, its success led only to an expansion pack called The Silver Seed before the end of the year; this modest effort became the true swansong for the Ultima VII engine, as well as the whole era of the 100-hour-plus, exploration-focused, free-form single-player CRPG at Origin in general. The very philosophy that had spawned the company, that had been at the core of its identity for the first decade of its existence, was fading into history. Warren Spector would later have this to say in reference to a period during which practical commercial concerns strangled the last shreds of idealism at Origin:

There’s no doubt RPGs were out of favor by the mid-90s. No doubt at all. People didn’t seem to want fantasy stories or post-apocalypse stories anymore. They certainly didn’t want isometric, 100 hour fantasy or post-apocalypse stories, that’s for sure! I couldn’t say why it happened, but it did. Everyone was jumping on the CD craze – it was all cinematic games and high-end-graphics puzzle games… That was a tough time for me – I mean, picture yourself sitting in a meeting with a bunch of execs, trying to convince them to do all sorts of cool games and being told, “Warren, you’re not allowed to say the word ‘story’ any more.” Talk about a slap in the face, a bucket of cold water, a dose of reality.

If you ask me, the reason it all happened was that we assumed our audience wanted 100 hours of play and didn’t care much about graphics. Even high-end RPGs were pretty plain-jane next to things like Myst and even our own Wing Commander series. I think we fell behind our audience in terms of the sophistication they expected and we catered too much to the hardcore fans. That can work when you’re spending hundreds of thousands of dollars – even a few million – but when games start costing many millions, you just can’t make them for a relatively small audience of fans.

If Serpent Isle and its expansion were the last gasps of the Origin Systems that had been, the company’s other huge game of 1993 was every inch a product of the new Origin that had begun to take shape following the worldwide success of the first Wing Commander game. Chris Roberts, the father of Wing Commander, had been working on something called Strike Commander ever since late 1990, leaving Wing Commander II and all of the expansion packs and other spinoffs in the hands of other Origin staffers. The new game took the basic idea of the old — that of an action-oriented vehicular simulator with a strong story, told largely via between-mission dialog scenes — and moved it from the outer space of the far future to an Earth of a very near future, where the international order has broken down and mercenaries battle for control over the planet’s dwindling resources. You take to the skies in an F-16 as one of the mercenaries — one of the good ones, naturally.

Origin and Chris Roberts pulled out all the stops to make Strike Commander an audiovisual showcase; the game’s gestation time of two and a half years, absurdly long by the standards of the early 1990s, was a product of Roberts constantly updating his engine to take advantage of the latest cutting-edge hardware. The old Wing Commander engine was starting to look pretty long in the tooth by the end of 1992, so this new engine, which replaced its predecessor’s scaled sprites with true polygonal 3D graphics, was more than welcome. There’s no point in putting a modest face on it: Strike Commander looked downright spectacular in comparison with any other flight simulator on offer at the time. It was widely expected, both inside and outside of Origin, to become the company’s biggest game ever. In fact, it became the first Origin game to go gold in the United States — 100,000 copies sold to retail — before it had actually shipped there, thanks to the magic of pre-orders. Meanwhile European pre-orders topped 50,000, an all-time record for EA’s British subsidiary. All in all, more than 1.1 million Strike Commander floppy disks — 30 tons worth of plastic, metal, and iron oxide — were duplicated before a single unit was sold. Why not? This game was a sure thing.

The hype around Strike Commander was inescapable for months prior to its release. At the European Computer Trade Show in London, the last big event before the release, Origin put together a mock-up of an airplane hangar. Those lucky people who managed to seize control for a few minutes got to play the game from behind a nose cowl and instrument panel. What Origin didn’t tell you was that the computer hidden away underneath all the window dressing was almost certainly much, much more powerful than one you had at home.

Alas, pride goeth before a fall. Just a couple of weeks after Strike Commander‘s worldwide release on April 23, 1993, Origin had to admit to themselves in their internal newsletter that sales from retail to actual end users were “slower than expected.” Consumers clearly weren’t as enamored with the change in setting as Origin and just about everyone else in their industry had assumed they would be. Transporting the Wing Commander formula into a reasonably identifiable version of the real world somehow made the story, which hovered as usual in some liminal space between comic book and soap opera, seem rather more than less ludicrous. At the same time, the use of an F-16 in place of a made-up star fighter, combined with the game’s superficial resemblance to the hardcore flight simulators of the day, raised expectations among some players which the game had never really been designed to meet. The editors of Origin’s newsletter complained, a little petulantly, about this group of sim jockeys who were “ready for a cockpit that had every gauge, altimeter, dial, and soft-drink holder in its proper place. This is basically the group which wouldn’t be happy unless you needed the $35 million worth of training the Air Force provides just to get the thing off the ground.” There were advantages, Origin was belatedly learning, to “simulating” a vehicle that had no basis in reality, as there were to fictions similarly divorced from the real world. In hitting so much closer to home, Strike Commander lost a lot of what had made Wing Commander so appealing.

The new game’s other problem was more immediate and practical: almost no one could run the darn thing well enough to actually have the experience Chris Roberts had intended it to be. Ever since Origin had abandoned the Apple II to make MS-DOS their primary development platform at the end of the 1980s, they’d had a reputation for pushing the latest hardware to its limit. This game, though, was something else entirely even from them. The box’s claim that it would run on an 80386 was a polite fiction at best; in reality, you needed an 80486, and one of the fastest ones at that — running at least at 50 MHz or, better yet, 66 MHz — if you wished to see anything like the silky-smooth visuals that Origin had been showing off so proudly at recent trade shows. Even Origin had to admit in their newsletter that customers had been “stunned” by the hardware Strike Commander craved. Pushed along by the kid-in-a-candy-store enthusiasm of Chris Roberts, who never had a passing fancy he didn’t want to rush right out and implement, they had badly overshot the current state of computing hardware.

Of course, said state was always evolving; it was on this fact that Origin now had to pin whatever diminished hopes they still had for Strike Commander. The talk of the hardware industry at the time was Intel’s new fifth-generation microprocessor, which abandoned the “x86” nomenclature in favor of the snazzy new focus-tested name of Pentium, another sign of how personal computers were continuing their steady march from being tools of businesspeople and obsessions of nerdy hobbyists into mainstream consumer-electronics products. Origin struck a promotional deal with Compaq Computers in nearby Houston, who, following what had become something of a tradition for them, were about to release the first mass-market desktop computer to be built around this latest Intel marvel. Compaq placed the showpiece that was Strike Commander-on-a-Pentium front and center at the big PC Expo corporate trade show that summer of 1993, causing quite a stir at an event that usually scoffed at games. “The fuse has only been lit,” went Origin’s cautiously optimistic new company line on Strike Commander, “and it looks to be a long and steady burn.”

But time would prove this optimism as well to be somewhat misplaced: one of those flashy new Compaq Pentium machines cost $7000 in its most minimalist configuration that summer. By the time prices had come down enough to make a Pentium affordable for gamers without an absurd amount of disposable income, other games with even more impressive audiovisuals would be available for showing off their hardware. Near the end of the year, Origin released an expansion pack for Strike Commander that had long been in the development pipeline, but that would be that: there would be no Strike Commander II. Chris Roberts turned his attention instead to Wing Commander III, which would raise the bar on development budget and multimedia ambition to truly unprecedented heights, not only for Origin but for their industry at large. After all, Wing Commander: Academy and Privateer, both of which had had a fraction of the development budget of Strike Commander but wound up selling just as well, proved that there was still a loyal, bankable audience out there for the core series.

Origin had good reason to play it safe now in this respect and others. When the one-year anniversary of the acquisition arrived, the accountants had to reveal to EA that their new subsidiary had done no more than break even so far. By most standards, it hadn’t been a terrible year at all: Ultima Underworld II, Serpent Isle, Wing Commander: Academy, and Wing Commander: Privateer had all more or less made money, and even Strike Commander wasn’t yet so badly underwater that all hope was lost on that front. But on the other hand, none of these games had turned into a breakout hit in the fashion of the first two Wing Commander games, even as the new facilities, new employees, and new titles going into development had cost plenty. EA was already beginning to voice some skepticism about some of Origin’s recent decisions. The crew in Austin really, really needed a home run rather than more base hits if they hoped to maintain their status in the industry and get back into their overlord’s good graces. Clearly 1994, which would feature a new mainline entry in both of Origin’s core properties for the first time since Ultima VI had dropped and Wing Commander mania had begun back in 1990, would be a pivotal year. Origin’s future was riding now on Ultima VIII and Wing Commander III.

(Sources: the book Dungeons and Dreamers: The Rise of Computer Game Culture from Geek to Chic by Brad King and John Borland; Origin’s internal newsletter Point of Origin from March 13 1992, June 19 1992, July 31 1992, September 25 1992, October 23 1992, November 6 1992, December 4 1992, December 18 1992, January 29 1993, February 12 1993, February 26 1993, March 26 1993, April 9 1993, April 23 1993, May 7 1993, May 21 1993, June 18 1993, July 2 1993, August 27 1993, September 10 1993, October 13 1993, October 22 1993, November 8 1993, and December 1993; Questbusters of April 1986 and July 1987; Computer Gaming World of October 1992 and August 1993. Online sources include “The Conquest of Origin” at The Escapist, “The Stars His Destination: Chris Roberts from Origin to Star Citizen at US Gamer, Shery Graner Ray’s blog entry “20 Years and Counting — Origin Systems,” and an interview with Warren Spector at RPG Codex.

All of the Origin games mentioned in this article are available for digital purchase at GOG.com.)

 

 
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Posted by on September 6, 2019 in Digital Antiquaria, Interactive Fiction

 

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Scientology and the Fellowship

 

The people who believe in the Guardian, the masses who believe in him, are completely good people who are completely duped. And so this cult religion is building, in belief of the Guardian and the Guardian’s ends. The lowest level members of the Fellowship, which is this organization that believes in the Guardian, don’t hear him. The Guardian doesn’t even speak to them.

Do you remember the Time article about Scientology where the lowest level is the self-help group? And it isn’t until you’ve gotten into Scientology for a while that you are told that in fact your body is inhabited by Thetans that have been lying dormant in your body for 75 million years, and they got there when the evil ruler Zog kicked them off their planet Nimpto. I’m serious. This is Scientology. But you don’t find this out until you’re into Scientology.

— Richard Garriot, 1992


L. Ron Hubbard and John W. Campbell

Of all the things to come out of the golden age of pulp science fiction, the strange pseudo-religious cult of Scientology has been among the least welcome.

The man who would found the cult was a charismatic fabulist named L. Ron Hubbard. After dropping out of university at age 21 in 1932, he resolved to make his living by doing what he most enjoyed: telling tall tales. Luckily, he lived in New York City, the heart of the pulp-publishing industry.

Hubbard proved unusually prolific even by the standards of the pulps, churning out multiple stories every week. He wrote in any genre that paid, from westerns to mysteries, but he showed a particular affinity for science fiction. Although his prose was dubious, his stories had a gonzo over-the-top energy about them that soon made his name a significant draw on magazine covers. One might say that Hubbard was the pulpiest of pulp writers. While authors like Isaac Asimov, Jack Williamson, and Ray Bradbury sometimes defied the lurid blurbs and cover art that accompanied their work to present stories of surprising thoughtfulness and texture, an L. Ron Hubbard story was exactly what it appeared to be on the surface: all flashing ray guns, whizzing spaceships, and heaving female bosoms. And that sort of thing, of course, was exactly what so many of the eager adolescent boys who bought the pulps were looking for.

The beginning of the Second World War marked the end of the first heyday of the pulps, as most of their writers were inducted into one form or another of military service. Hubbard parlayed a peacetime reserve commission into a regular officer’s posting in the Navy, but his wartime record proved a decidedly inglorious one. He was given the command of a submarine chaser in 1943, only to be relieved of that duty within a month for using a populated island off the coast of Mexico for gunnery practice. He never came close to meeting the enemy in any of his postings, which saw him mostly sitting behind desks in port-side offices.

After the war, he made his way to Hollywood, where he became involved for some time with a semi-serious cult that embraced Thelema, Aleister Crowley’s egoistic and hedonistic take on mysticism. Here he learned hypnotism; indeed, the group became something of a training ground for his future as a cult leader. He moved back to New York City after a year or so and resumed writing for the pulp market, which was now enjoying a postwar second wind. But he already had grander schemes in mind.

In the December 1949 issue of Astounding, the most prestigious science-fiction magazine in the business, the already legendary editor John W. Campbell made the first mention in print of Dianetics, Hubbard’s new “science of the mind.” “This is not a hoax,” he wrote. “Its power is almost unbelievable.” Campbell hardly had a reputation for gullibility, and his willingness to take every word that fell from Hubbard’s lips on this subject as gospel truth became a source of considerable wonder among his stable of more skeptical writers. Nevertheless, believe in Dianetics he did, turning his magazine into a soapbox for Hubbard’s vaguely Freud-like — but, as Hubbard would be the first to point out, not Freudian — theories about an “analytical mind” and a “reactive mind,” the latter being the subconscious product of often unremembered traumas that constantly undermined one’s attempts to be one’s best self. The only way to become a “Clear” — i.e., free of the reactive mind’s toxic influence — was to undergo a series of “audits” aimed at locating and rooting out the hidden traumas, or “engrams,” as Hubbard called them.

Hubbard would teach ordinary people to become auditors, and together they would become the vanguard of a new, Clear society free of most current worldly woes. Every medical problem from near-sightedness to cancer, Hubbard claimed, could be cured by purging the reactive mind that was their wellspring. Ditto societal problems. What were wars, after all, but products of the mass reactive-mind psychosis?

Published in book form in May of 1950, Dianetics was roundly condemned from the start by professional psychologists, who saw it, reasonably enough, as unmoored to any shred of real scientific evidence and potentially dangerous to the mental health of its more vulnerable practitioners. This rejection spawned in Hubbard a lifelong hatred of traditional psychology; he would pass the sentiment on to the cult he would found, among whom it remains a fundamental tenet to this day.

Nonetheless, Dianetics enjoyed a substantial degree of mainstream attention and even acceptance for a few years. For war veterans in particular, dealing with an overtaxed Veterans Administration that still had little understanding of post-traumatic-stress disorders, its promise of a quick fix for their pain was very appealing indeed. Dianetics: The Modern Science of Mental Health climbed high on the bestseller lists, and Hubbard, suddenly making more money than he had ever seen in his life, busied himself with making still more of it, by setting up a nationwide network of Dianetic Research Foundations peddling auditing sessions for neophytes and auditing courses for those who wished to make the leap from patient to therapist. In terms of sheer numbers of people actively engaging with his ideas, the early 1950s was by far the most successful period of Hubbard’s life.

But it wasn’t to last. As it became clear that Dianetics wasn’t actually allowing people to throw away their eyeglasses, much less curing cancer, the wave of earnest interest collapsed as quickly as it had built, to be replaced by scorn and ridicule. The research foundations went bankrupt one by one. Meanwhile John W. Campbell’s magazine never recovered from its editor’s tryst with pseudo-science. It gradually lost its status as science fiction’s most prestigious journal, declining into near irrelevance for the next generation of up-and-coming writers and readers.

With his Dianetics empire crumbling around him, Hubbard sent a telegram to his remaining loyalists announcing “important new material.” And with that material, at a stroke, he turned the pseudo-science of Dianetics into the pseudo-religion of Scientology. Spinning a yarn that he might once have sold to the pulps, he told of a race of immortal beings, existing outside the bounds of space and time, known as the Thetans. (The similarity of the name to Crowley’s Thelema was perhaps telling.) The Thetans had created the universe on a lark, only to get themselves trapped within it. Now, they constituted the souls of human beings, but had forgotten their true nature. But never fear: Hubbard could help a person unlock her inner Thetan, thereby attaining superpowers the likes of which immortality was only the beginning. The first official chapter of his Church of Scientology was founded on February 18, 1954.

Whereas Dianetics had aimed to clear the whole world as quickly as possible, Scientology was for a small group of chosen ones able to recognize its spiritual potency. The true believers lumped everyone else in the world — especially those who had been exposed to Scientology and had chosen to reject it — under the contemptuous category of “wog.” In other words — to put it into terms a cynic can understand — Hubbard had switched from extracting a little bit of money from each of many people to extracting a whole lot of money from each of relatively few people. Early Scientology courses were cheap or even free, but progressing down the “Bridge to Total Freedom” required paying more and more for each successive step. Soon the most dedicated members were giving virtually everything they earned to the church. And it never ended; there was always a further, even more expensive level of enlightenment to be achieved, courtesy of a founder who could always dash one off whenever it was needed. His training with the pulps, it seemed, was still paying dividends.

The full story of the Church of Scientology is as complicated as it is bizarre, encompassing pitched battles with the Federal Bureau of Investigation, the Internal Revenue Service, and many a foreign government, along with a culture of secrecy and paranoia that only got more pronounced from year to year. The church’s history intersects with that of late-20th-century history more generally in often surprising, usually sinister ways. For example, Charles Manson flirted with Scientology while in prison, and later applied some of the techniques of control and manipulation he had learned from it when he started The Family, his own murderous cult of personality.

Perhaps the strangest period of Scientology was that spanning from 1966 to 1975, during which Hubbard, still nursing unrequited dreams of naval heroism, sailed a “fleet” of dilapidated ships, crewed by enthusiastic and comely if dangerously unskilled young followers, all over the world. Much of the current church’s symbology and iconography, such as the “Sea Org” which serves as a sort of elite honor guard for its most precious people and secrets, still dates from this period, as does a policy of harsh paramilitary discipline. For Scientology, claimed Hubbard, was now at war with an outside world bent on destroying it. Journalists and psychologists were its greatest enemies of all, to be shown no mercy whatsoever.

Scientology could and did ruin the lives of its critics. The classic cautionary tale became that of the investigative journalist Paulette Cooper, who in 1971 published an extremely critical history of L. Ron Hubbard and his church under the title of The Scandal of Scientology. She was subjected to a years-long campaign of abuse, taking the form of some twenty separate lawsuits, along with constant harassing phone calls and even break-ins to her apartment. Scientologists wrote her phone number on bathroom walls (“For a good time, call…”), passed out fliers in her neighborhood peddling her alleged services as a prostitute, and sent bomb threats to their own church in her name; these they then referred to the FBI, leaving Cooper to battle criminal charges with a sentence of up to fifteen years in prison. “For months, my anxiety was so terrible I could taste it in my throat,” Cooper says. “I could barely write, and my bills, especially legal ones, kept mounting. I couldn’t eat. I couldn’t sleep.”

L. Ron Hubbard himself withdrew even further from public view when his declining health forced him to return to land in 1975. There was great concern within the church that he might soon be arrested on charges of fraud and tax evasion — indeed, this had been one of Hubbard’s ostensible motivations for taking to the sea in the first place — but there was also a degree of embarrassment that the pot-bellied old man was anything but a poster child for the perfect physical fitness and eternal youth he had so long promised his followers. He thus spent the last few years of his life in complete isolation at secret locations. Fading both physically and mentally, he was now being controlled by the church’s senior leadership rather than vice versa.

He died — or, as the church put it, “moved forward to his next level of research” — on January 27, 1986. By that time, a mad struggle for control of the organization he had founded had been underway for years, and had largely been won already by one David Miscavige, who was still just 25 years old at the time of Hubbard’s death. He consolidated his power in the aftermath, and remains in charge to this day of an organization that is more insular and secretive than ever.

Miscavige’s most far-reaching innovation, which he began to implement even well before Hubbard’s death, was the so-called “celebrity strategy.” Eager to attract prominent people with enviable lifestyles for promotional purposes, Miscavige opened a special “Celebrity Centre” in Hollywood. It boasted, as the journalist Janet Reitman describes it, “39 hotel rooms, several theaters and performance spaces, a screening room, an upscale French restaurant, a casual bistro and coffee bar, tennis courts, and an exercise room and spa.”

The profession of actor may appear glamorous from the outside, but it can be almost unbelievably brutal from the inside, even for those who have achieved a degree of success. In this respect, the profession defies direct comparison to almost any other. An actor must face constant, detailed, explicit critiques of her appearance, her voice, her way of holding herself and moving — in short, of her very being. Thus Scientology found in Hollywood a receptive audience for the doctrines of personal empowerment and self-belief that it had always used to lure new members into the fold. The movie stars John Travolta and Tom Cruise became the most visible celebrity faces of Scientology, but it spread its tendrils throughout the entertainment industry, snaring countless other names both recognizable and obscure — for in Hollywood, today’s obscurity may be tomorrow’s marquee name, as Miscavige understood very well. Better, then, to sign them all up.

Since the publication of Paulette Cooper’s book in 1971, most journalists, well aware of the pain said book had brought upon its author, had chosen to keep their distance from the church. But finally, in its issue dated May 6, 1991, Time magazine ran the first lengthy exposé of Scientology in a generation, under the byline of one very brave reporter named Richard Behar. The hook for his piece was the tragic story of Noah Lottick, a “normal, happy” 24-year-old who had given all of his money to the church in the span of seven months, then committed suicide by jumping from a tenth-story window. “We thought Scientology was something like Dale Carnegie,” said the young man’s grieving father. “I now believe it’s a school for psychopaths. Their so-called therapies are manipulations. They take the best and the brightest people and destroy them.”

Other affecting personal tragedies were sprinkled amidst the article’s accusations of financial malpractice, eavesdropping, and harassment, all products of what Behar labelled “a thriving cult of greed and power,” worthy of comparison to the Mafia. Like so many cults, the Scientologists showed a marked tendency to prey upon the most vulnerable:

Harriet Baker learned the hard way about Scientology’s business of selling religion. When Baker, 73, lost her husband to cancer, a Scientologist turned up at her Los Angeles home peddling a $1300 auditing package to cure her grief. Some $15,000 later, the Scientologists discovered that her house was debt free. They arranged a $45,000 mortgage, which they pressured her to tap for more auditing until Baker’s children helped their mother snap out of her daze. Last June, Baker demanded a $27,000 refund for unused services, prompting two cult members to show up at her door unannounced to interrogate her. Baker never got the money and, financially strapped, was forced to sell her house in September.

Predictably, the Church of Scientology sued Time for libel. It would take almost ten years for the magazine to win a final legal victory, on the basis that everything reported in the story was substantially accurate.



The timing of this article is highly significant for our purposes: it was read by Richard Garriott, who had recently decided that Ultima VII should have a “real bad guy” as the antagonist for the first time since Ultima III. “Richard came up with the initial idea,” remembers Raymond Benson, the game’s head writer, “but I’m pretty sure I came up with everything the Fellowship did, as well as their various tenets and beliefs.”

Of all the many and varied threads taken up by Ultima VII, that of the Fellowship is the most thoroughgoing. This isn’t surprising on the face of it, given how important the Fellowship is to the game’s overarching plot. What is surprising, however, is how subtle and even wise — not words I use often in connection with CRPGs, believe me! — the game’s depiction of the cult really is. Taken as a whole, the Fellowship’s practices demonstrate a canny understanding of how non-stupid people can be convinced to believe in really stupid things, and how they can be convinced — or coerced — to dedicate their lives to them. Indeed, although the direct inspiration for the Fellowship is Scientology, the understanding of cultish behavior which Ultima VII demonstrates applies equally to many of them. “It wasn’t just Scientology we were knocking,” says Benson, “but all kinds of religious cults.”

Separated at birth? L. Ron Hubbard…

..and Batlin.

The Guardian, the disembodied spirit of evil who’s the prime motivator behind the Fellowship, prefers to hide behind the scenes. The cult’s ostensible founder and public face is instead an unprepossessing fellow named Batlin, who carefully cultivates an everyman persona. In the Book of the Fellowship included with the game — quite possibly the only game manual ever to be written from the point of view of the eventual villain — he speaks of his “humble hope that these words may be for thee a dawning, or at least, a type of awakening.” He is a “traveller” just like you are, who has stumbled upon a form of enlightenment, and he “would very much appreciate sharing the rewards with you.”

This is the modern face of the cult leader, couched in a superficial aura of approachability. Hubbard too dressed casually and encouraged those around him to call him “Ron.” Yet it is indeed a facade; the leader is in fact not an everyman. The affectation of humility is an act, meant to demonstrate the leader’s superior character. He may be a fellow traveler, but the fact remains that he became enlightened while the rest of the world did not; he is, by definition, special, as any cultist who takes his affectation of humility too seriously and challenges his edicts in any way will quickly learn. The Fellowship, like Scientology, is as hierarchical an organization as ever existed.

Still, the impression of casual normality conveyed by the leader is essential to the recruitment process. No one consciously signs up for a cult; people are captured by an innocuous pitch for self-improvement that seems to offer considerable rewards for little investment of time, energy, or money. It’s only after the recruit is inside that the balance begins to subtly shift and the cult begins to demand more and more of all three.

Scientology has studied the recruitment process long and hard, adopting approaches that lean more on theories of marketing than religion. The first pitch says nothing about Thetans; it restricts itself to the relatively more grounded pseudo-science of Dianetics, described as a self-help program that helps one to live a more effective life. The corporate banality of it all smacks of nothing so much as a dodgy vacation-timeshare pitch. In her book on Scientology, Janet Reitman describes her own first encounter with the church in New York City:

At various times during the year, clusters of attractive young men and women are posted on street corners, where they offer free “stress tests” or hand out fliers. Ranging in age from the late teens to the early twenties, they are dressed as conservatively as young bank executives.

On a hot July morning several years ago, I was approached by one of these clear-eyed young men. “Hi!” he said, with a smile. “Do you have a minute?” He introduced himself as Emmett. “We’re showing a film down the street,” he said, casually pulling a glossy, postcard-sized flier from the stack he held in his hand. “It’s about Dianetics — ever heard of it?”

I was escorted to a small screening room to watch the free introductory film. After the film, a woman came into the screening room and told me that she’d like me to fill out a questionnaire. She began her pitch gently. Laurie delivered a soft sell for Scientology’s “introductory package”: a four-hour seminar and twelve hours of Dianetics auditing, a form of consuling that cost $50. “You don’t have to do it,” Laurie said. “It’s just something I get the feeling might help you.” She patted my arm.

That initial request for $50 will grow in a remarkably short time to hundreds, then thousands of dollars, all absolutely required for one to reach the coveted status of Clear and commune with one’s inner Thetan.

The Fellowship recruitment process works much the same way. Every town you visit in Britannia has a Fellowship Hall — or, as it is known in the cult’s corporatese, a “Recreational Facility and Learning Center.” (One of the prime innovations of Scientology, and apparently of the Fellowship as well, was to turn religion into a corporate franchise operation.) While the towns themselves are diverse, every Fellowship Hall looks the same, right down to the Book of the Fellowship standing in a place of honor just inside each of their doorways. (“Books by L. Ron Hubbard lined the walls,” notes Reitman of her Scientology recruitment experience, “as did black-and-white photos of the man.”)

The people hanging about the Fellowship Halls all casually bring up the “Triad of Inner Strength”: “Strive For Unity,” “Trust Thy Brother,” “Worthiness Precedes Reward.” These three principles hardly represent major advances in moral philosophy; they simply say that people should work together whenever possible, should trust in the basic goodness of their fellow humans, and should do good work for the satisfaction of the work itself, understanding that external rewards will come of themselves in due course. The Triad of Inner Strength, in other words, is something most of us learned in grade school.

And yet, banally harmless though it sounds at first blush, the Triad of Inner Strength can all too easily be twisted into something less than benign, as Richard Garriott noted in an interview with Caroline Spector from around the time of Ultima VII‘s release:

And so the Fellowship is this cult religion that is founded upon three principles. The first is Unity. To work for a better world, we all need to work together. If we work together, we’ll be better. This is your “go out and evangelize and convert them to our beliefs” syndrome.

The next thing after Unity is Worthiness. You should always strive to be worthy of that which you wish to receive. Always try to deserve that which you wish to receive. Which is another way of saying, you get what you deserve. Which means, as far as the Guardian is concerned, if you’ve been bad, he kills you. You obviously got what you deserved.

The third principle is called Trust. If you and I are going to work together in the same organization, like me and my brother Robert, we have to trust each other. If I constantly think that Robert’s going to stab me in the back, I won’t get any work done. We’d be constantly checking on each other, making sure that what we’re telling each other is the truth. So, you have to trust the other members of the Fellowship. If I tell you to carry this box from here to there, don’t ask me what’s in it. Just trust me.

Spector: Trust has a condition on it, though. The condition is that you do whatever I tell you to do without question.

Trust! Just trust me!

Spector: That’s really not trust.

I didn’t say it was really trust. I said that’s the word they use.

In practice, then, the Triad of Inner Strength leaves the members of the Fellowship ripe for all sorts of psychological manipulation. “Strive for Unity” and “Trust Thy Brother” militate against critical thinking among the membership, while “Worthiness Precedes Reward” can be used to justify all sorts of acts which the membership would otherwise view as heinous.

The recruitment pitch of both Scientology and the Fellowship culminates in a much-vaunted but borderline nonsensical personality test. The Scientology version poses questions like “Do you often sing or whistle for the fun of it?” and “Do you sometimes feel that your age is against you (too young or too old)?” The Fellowship’s questions are at least a bit more elaborate, and actually do offer some food for thought in themselves. In fact, they might remind you of some of the questions posed by a certain gypsy fortune teller at the beginning of Ultima IV.

Thou art feeling depressed right now. Is it more likely because – A: Thou hast disappointed a friend, or B: A friend has disappointed thee?

At a festive gathering thou dost tell a humorous anecdote, and thou dost tell it very well, creating much amusement. Didst thou tell this comedic story because A: thou didst enjoy the response that thou didst receive from thine audience, or B: because thou didst want to please thy friends?

Thou art in a boat with thy betrothed and thy mother. The boat capsizes. In the choppy waters thou canst only save thyself and one other person. Who dost thou save from drowning, A: thy betrothed, or B: thy mother?

(Freud would have had a field day with that last one.)

Whatever answers you give, on either cult’s test, the end result is always the same: you have much potential, but you need the counseling that only Scientology or the Fellowship can provide. (“Thou art a person of strong character, Avatar, but one who is troubled by deep personal problems that prevent thee from achieving thy true potential for greatness.”)

As you wander Britannia talking to Fellowship members — whatever else you can say about Batlin’s cult, it’s achieved a degree of market penetration of which Scientology can only dream — they all parrot the same lines when speaking of the organization. At first, you might be tempted to chalk this up to laziness on the part of the writing team. But later, as you come to see that laziness simply isn’t a part of Ultima VII‘s writerly personality, you realize that it’s been done with purposeful intent, to illustrate the subtle process of brainwashing that occurs once one begins to open oneself to a cult. And as this realization dawns, the parroting that started out as merely annoying begins to take on a sinister quality.

Indeed, the control of language constitutes an important part of a cult’s overall control of its members. Scientology has developed a veritable English dialect all its own, a strange mixture of tech speak, corporate speak, and messianic grandiosity. The word “love” is replaced by “affinity”; the verb “to audit” now means “to listen and compute.” Hubbard’s own writings — Scientology’s version of holy scripture — is the church’s “technology” or “tech.” More ominously, a “suppressive person” is someone who speaks critically of the church, thereby suppressing the truth of Hubbard’s wisdom in herself and in those around her; these people, Scientology’s version of heretics, are fair game for any sort of punishment. One former member and current suppressive person describes Scientology’s manipulation of language thusly:

It’s very, very subtle stuff, changing words and giving them a whole different meaning. It creates an artificial reality. What happens is, this new linguistic system undermines your ability to even monitor your own thoughts because nothing means what it used to mean. I couldn’t believe that I could get taken over like that. I was the most independent-minded idiot that ever walked the planet. But that’s what happened.

The Fellowship too manipulates language for its own ends, preferring convoluted purple prose to directness in such linguistic pillars as the Triad of Inner Strength. The core of the group’s philosophy is “sanguine cognition.” This is just another way of saying “cheerful knowledge,” Batlin helpfully tells us, which rather begs the question why he doesn’t instruct his followers to simply say the latter. The answer is that clear language illuminates its subject, whereas a cult’s mission is always to obscure the sheer banality of its teachings.

The languages of Scientology and the Fellowship alike are meant to highlight their status as modern belief systems suitable for the modern world. This is important, for any argument for the absolute truth of a religion or life philosophy must carry with it the implied corollary that all other current religions and life philosophies are false, or at least of lesser utility. Batlin has this to say about the system of virtues that arrived in Britannia at the time of Ultima IV, more than 200 years ago in the series’s internal chronology:

As one who has followed the Eight Virtues, I know whereof I speak when I say that it is impossible to perfectly live up to them. Even the Avatar was unable to do so continuously and consistently. Can anyone say that they have been honest every moment of their lives? Can anyone say that they are always compassionate, valorous, just, sacrificing, honorable, humble, or spiritual at all times? The philosophy of the Eight Virtues does little more than emphasize our own personal deficiencies. I have met many adherents to the ways of the Virtues who are racked with guilt over what they perceive to be their spiritual failures, for that is what the Virtues are based upon. Having been shown our weaknesses, now is the time to strengthen them. The philosophy of The Fellowship has been created to eradicate the failures from one’s life. It is a philosophy based upon success and it enhances everything that has come before it.

It’s right here that Ultima VII levels its most subtle but perhaps most important critique of Scientology and similar movements in our own world. A religion, some wag once said, is another person’s cult, and vice versa. I would push back against that notion to the extent that the great religions of the world, regardless of their claim to objective truth, engage with the full scope of the human condition, including its fundamentally tragic nature. Religion engages with failure and weakness at least as much as it does with success and strength; it engages with pain and loss, with aging and death — because, as another wag once said, none of us gets out of this life alive.

So, a true religion grasps that it cannot deny the tragic realities of life, replacing them with some shallow notion of “success,” as if the ineffable mysteries of life were just a series of bullet points on a CV. As Sophocles and Shakespeare understood, much of life is pain, and true spiritual enlightenment is the ability to laugh in spite of that pain, not to deny its existence. True enlightenment requires one to get outside of one’s self. Scientology and the Fellowship, on the other hand, are egotism masquerading as spirituality. What can I get out of this? It’s in this way, it seems to me, that they’re most depressingly modern of all.

And yet moral judgments, as the Ultima series did such a good job of teaching us over the years, are seldom absolute. Me-focused self-help programs doubtless do some people a great deal of good, as do Scientology and the Fellowship. For decades now, Scientology has run addiction-treatment programs that have changed at least some lives. The Fellowship too runs homeless shelters and treats serpent-venom addicts (serpent venom being Britannia’s version of cocaine).

Assuming we believe in the notion of people as sovereign individuals, we must give them permission to believe strange things if they wish to do so. And, assuming we believe in the right of free speech, we must give them permission as well to try to convince others of their beliefs — even to try to convince others to join their group and behave as they do. Where do the boundaries lie? Efforts to outlaw Scientology in some countries of our own world have struck many as overreaching. But, likewise, the organization’s ongoing tax-exempt status in other countries strikes many as a travesty in its own right.

Of course, there are limits to the parallels between Scientology and the Fellowship. At the end of the day, the fact remains that Ultima VII is a work of genre fiction. Our ingrained media literacy assures that, from the time when we first meet the Fellowship just minutes after starting the game, we know that they can’t possibly be up to anything good. Indeed, it’s almost a comfort to learn that the Fellowship is being directed by a spirit of manifestly bad intent. That’s the sort of thing we know how to deal with as players of CRPGs. By contrast, very few people in our real world — not even cult leaders — believe themselves to be evil. Evil here is far more subtle, and often occurs in spite of — or sometimes because of — our best intentions. Those who pull the levers of Scientology are not the Guardian — not disembodied spirits of evil cackling over their nefarious plans — but ordinary humans who, I would guess, honestly feel in their heart of hearts that they’re doing good.

Still, if it’s comfort we Scientology skeptics are looking for, we can find some in the fact that the church is by all indications a shadow today of what it was at the time of Ultima VII‘s release. It’s always been damnably difficult to collect hard numbers about the church’s membership at any point in its history, due to its consistent determination to exaggerate its size and influence. Yet, tellingly, even the exaggerations are much smaller today than they were two or three decades ago. Scientology today may have as few as 50,000 active members worldwide, down from a peak of perhaps 500,000 at the time of the Time magazine article. Even its stranglehold on Hollywood has been noticably weakened, with many of its superstar converts having quietly backed away. Much of the veil of secrecy around the organization has been pierced, and Scientology’s penchant for retaliation against its critics doesn’t have the same silencing effect it once did. Today, tell-all memoirs about “my life in Scientology,” of wildly varying degrees of veracity and luridness, have became a veritable cottage industry in publishing. Their authors have found a form of safety in numbers; when Scientology has so many critics, it’s hard for it to go after each one of them with the old gusto, especially given its current straitened membership rolls.

I suspect that Scientology will die out entirely in another generation or three. For all but the people whose lives it has ruined (or saved) and those close to said people, it will go down in history as just another kooky cult, another proof of the eternal human penchant to believe weird things and to cede control of their lives to others in the name of those beliefs. Even as Scientology slowly dies, however, other cult-like belief systems promising love, wealth, and happiness — for a small price — will continue to arise. So, there will never be a shortage of real-world analogues for the Fellowship. Sadly, Ultima VII‘s claim to thematic relevance is never likely to be in doubt.

(Sources: the books Inside Scientology: The Story of America’s Most Secretive Religion by Janet Reitman, The Scandal of Scientology by Paulette Cooper, The Cambridge Companion to Science Fiction, edited by Edward James and Farah Mendlesohn, and Ultima: The Avatar Adventures by Rusel DeMaria and Caroline Spector; Time of May 6 1991. Online sources include The Ultima Codex interview with Raymond Benson, the comprehensive anti-Scientology resource Operation Clambake, and Frederick Pohl’s memories of Hubbard on The Way the Future Blogs. I owe a special thank you to Hoki-Aamrel, whose “The Fellowship and the Church of Scientology Compared” served as my spirit guide for researching this article. And my thanks go as well to Peter W., who pointed out in a comment to my previous article that The Book of the Fellowship may be the only game manual ever written from the point of view of the villain.)

 

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